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Quantcast and the 4A’s Partner to Offer Educational Series on Programmatic Advertising

Written on
March 31st 2016
Author
Adotas

Quantcast, a company focused on applying the power of Big Data to digital and mobile advertising, and the 4A’s, the leading trade association representing the advertising agency business, announced a partnership to bring 4A’s members exclusive access to customized training and education resources for the constantly evolving world of programmatic ... more...

Celtra Granted Accreditation by the Media Rating Council

Written on
March 29th 2016
Author
Adotas

Celtra, a user experience platform for digital display and video advertising, announced that Celtra’s AdCreator platform has been granted accreditation by the Media Rating Council (MRC) for its measurement of served display and rich media ad impressions and ad engagement metrics in desktop, mobile web and mobile in-app environments. MRC ... more...

In the “Always Good to Hear from the Other Side” Department: An Open Letter to Adblockers–From an Adblocker

Written on
March 18th 2016
Author
Adotas

Open Letter to Adblockers: We Can Carry the Industry Forward by Roy Rosenfeld, CEO of Stands. Stands is the provider of Fair Ad Blocker. Fair Ad Blocker allows users to choose a charity to whom money will be paid–and that encourages more than 90% of those who use the ad ... more...

IAB Promotes Chris Glushko; The Trade Desk Adds Netflix’s David Wells to BOD; Fair Adblock: 95% of Users Opt for (Some) Ads

Written on
March 11th 2016
Author
Adotas

IAB Promotes Chris Glushko to Vice President of Marketing. The Interactive Advertising Bureau (IAB) announced the promotion of Chris Glushko (picturd left) to Vice President, Marketing. Glushko has worked at IAB for nine years, most recently as Senior Director, Marketing. In that position, he spearheaded internal and external communications efforts with IAB ... more...

Worried About Ad Blocking? Get L.E.A.N., Not Mean

Written on
February 3rd 2016
Author
Diaz Nesamoney

The L.E.A.N. (Light, Encrypted, Ad-choice supported and Non-invasive) Ads initiative from IAB Tech Labs is perhaps the best attempt at solving the ad-blocking dilemma. How often have you gone to a Web site to see an ad block your view of the page, or waited patiently for a page to load ... more...

The IAB Annual Leadership Meeting: Here’s the Lineup

Written on
December 18th 2015
Author
Adotas

The IAB Annual Leadership Meeting is just around the corner, January 24-26 in Palm Desert, CA, and is on track to sell out soon. It will explore how the marriage of technology, creativity, and consumer insights will help pave the industry’s way to “The Next $50 Billion.” Keynote speakers include: * ... more...

IAB: “Ad-Blocking Is Highway Robbery”

Written on
October 2nd 2015
Author
Adotas

Adweek reports: “Scott Cunningham, SVP at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference that he’s been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize what the data ... more...

Rethinking How Data Improves Marketing ROI

Written on
February 10th 2015
Author
Kalia Doner

In a recent study published by the IAB, marketers revealed the barriers that prevent them from fully harnessing the power of data to improve their marketing efforts. While programmatic media buying is a strategy used by 80 percent of marketers, less than half utilize data for cross-channel targeting, engagement and ... more...

Education is 2015’s Unexpected Fraud Challenge

Written on
January 20th 2015
Author
Ian Wallin

Recently, Integral Ad Science surveyed members of the online advertising industry – including agencies, brands, DSPs, networks, publishers, and trading desks – to better understand their concerns for the year ahead. Not surprisingly, ad fraud topped the list. All agree that it’s a significant issue; ... more...

IAB Shares Their 2015 Predictions: “2015 Will Be a Big Year for Mobile”

Written on
December 23rd 2014
Author
Adotas

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Anna Bager, Scott Cunningham and Mike Zaneis of IAB share their thoughts on the new year ahead. Anna Bager, SVP and GM of Mobile and Video at IAB Mobile: o   2015 will be ... more...