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Rethinking How Data Improves Marketing ROI

Written on
February 10th 2015
Author
Kalia Doner

In a recent study published by the IAB, marketers revealed the barriers that prevent them from fully harnessing the power of data to improve their marketing efforts. While programmatic media buying is a strategy used by 80 percent of marketers, less than half utilize data for cross-channel targeting, engagement and ... more...

Education is 2015’s Unexpected Fraud Challenge

Written on
January 20th 2015
Author
Ian Wallin

Recently, Integral Ad Science surveyed members of the online advertising industry – including agencies, brands, DSPs, networks, publishers, and trading desks – to better understand their concerns for the year ahead. Not surprisingly, ad fraud topped the list. All agree that it’s a significant issue; ... more...

IAB Shares Their 2015 Predictions: “2015 Will Be a Big Year for Mobile”

Written on
December 23rd 2014
Author
Adotas

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Anna Bager, Scott Cunningham and Mike Zaneis of IAB share their thoughts on the new year ahead. Anna Bager, SVP and GM of Mobile and Video at IAB Mobile: o   2015 will be ... more...

CORRECTION: Third Quarter Online Ad Spend Goes Through the Roof: $12.4 Billion

Written on
December 22nd 2014
Author
Adotas

When posted this story headline and first line said “fourth quarter”; the figures were for third quarter. We regret the editorial error. Third quarter figures reported here are correct. –Adotas The third quarter 2014 broke all records for online advertising expenditures—and jumped an amazing 17%  since the same time last year. ... more...

What You Need To Know About Digital Ad Fraud and How To Stop It

Written on
December 9th 2014
Author
Dean Harris

It ranks as one of the Interactive Advertising Bureau’s (IAB) top initiatives for the next five years according to Randall Rothenberg, the organization’s President and CEO. In fact, the IAB spotlighted the issue of online ad fraud at its Annual Conference in February and has put a major effort into ... more...

When It Comes to Premium, Publishers are Leaving Revenue and Performance to Chance

Written on
October 28th 2014
Author
Denise Colella

While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more media spend. And yet, many of these same ... more...

IAB MIXX Awards 2014 Shortlist Showcases the Best in Digital Marketing

Written on
August 8th 2014
Author
Press Release

(ADOTAS) NEW YORK, NY (August 8, 2014) — Innovation, imagination, and real-world results are key characteristics of the pace-setting creative work selected to be on the shortlist for the 10th anniversary IAB MIXX Awards. After weeks of review by a panel of digital media and marketing luminaries, the Interactive Advertising ... more...

The War On Online Fraud: We’re In This Together

Written on
June 27th 2014
Author
Alec Greenberg

ADOTAS – Fraudulent traffic continues to be a major issue plaguing the online advertising business. And the reality is that every website gets bad traffic, even websites produced by the most legitimate publishers. At the 2014 IAB Annual Leadership Meeting, our CEO Tom Phillips delivered a dramatic message to members ... more...

JWT North America CCO Benjamin To Chair 10th Anniversary IAB MIXX Awards Jury

Written on
June 26th 2014
Author
Press Release

NEW YORK, June 26, 2014 (ADOTAS) — The Interactive Advertising Bureau (IAB) today announced that Jeff Benjamin (pictured), Chief Creative Officer, JWT North America, will serve as the Judging Panel Chair for the 10th anniversary IAB MIXX Awards. One of the advertising world’s most innovative talents, Benjamin will oversee a ... more...

Celtra Launches Cross-Screen Viewability for In-App and Web with New AdCreator Analytics

Written on
June 26th 2014
Author
Press Release

BOSTON, June 26, 2014 (ADOTAS) – Celtra Inc., provider of the first cross-screen HTML5 technology for brand advertising, today announced the release of the new AdCreator analytics which includes cross-screen viewability metrics, accidental ad expansion tracking and performance benchmarking. Celtra is the first to provide viewability metrics on both in-app and ... more...