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IAB: Q3 Raked in $5.9B

Written on
November 21st 2008
Author
Kathleen

ADOTAS – Interactive advertising revenues reached almost $5.9 billion in Q3 of this year, representing an 11% bump year-over-year, the Interactive Advertising Bureau and PricewaterhouseCoopers announced. But while the annual growth still reached double-digit territory, the quarter-to-quarter curve remained relatively flat when compared to past performance. Results for Q3 were only [...] more...

Break Media and Panache Study Video Together

Written on
August 18th 2008
Author
Editor

ADOTAS — Break Media, an online entertainment community for men, and Panache, a video advertising delivery-platform leader, announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the IAB in May of 2008. Leading brands, including Honda and T-Mobile participated in [...] more...

Online Ads in Europe Nip at U.S. Heels

Written on
June 2nd 2008
Author
Kathleen

ADOTAS – Online advertising revenue in Europe is growing like a weed – it was up 40% to $17 billion last year, according to data released by the Interactive Advertising Bureau. The surge indicates that the European interactive advertising market is getting closer to closing the gap between it and the [...] more...

Online Video Ads Guide Released

Written on
May 5th 2008
Author
Kathleen

ADOTAS – The Interactive Advertising Bureau is hoping to help interactive advertisers and consumers extract themselves from the increasingly thorny thicket of online advertising video formats. The proliferation of formats in recent years has been a source of frustration and has distracted the industry from the important things they like [...] more...

Jack9 Launches Target Ad Server

Written on
January 7th 2008
Author
Alternative Media

Jack9 Entertainment Inc., the new media leader of vertically integrated Internet properties, including the popular Jack9 Internet television network/IPTV entertainment destination, today announced the completion and successful operational testing of its advanced ad serving platform, Exa Exchange. Exa Exchange ushers in a new era of targeted online advertising as it [...] more...

IAB Releases Rich Media Guidelines

Written on
December 21st 2007
Author
Editor

The Interactive Advertising Bureau (IAB) released the final Rich Media Measurement Guidelines, following a 30-day public comment period. The guidelines determine at which point a rich media ad impression is counted. Rich media ads are in formats that permit users to interact with them, as opposed to simply being animated. Rich [...] more...

The IAB Gives Advice On Games & Rich Media

Written on
October 11th 2007
Author
Editor

Yesterday, the IAB made two important announcements that are to be considered industry “milestones.” The first being the announcement of the final guidelines for ad impression measurement for Rich Media and the second being the “Game Advertising Platform Status Report.” SVP and GM of the IAB, Sheryl Draizen said, “Both RIA [...] more...

Online Ad Revenue Is Up

Written on
October 8th 2007
Author
Editor

The IAB reported last week that the U.S. online advertising revenues came to $10 billion in the first half of 2007. This is a 26.4% increase over the same time last year. The report also found second-quarter revenues to be up 4% to $5.1 billion from $4.9 billion in the [...] more...

Lead Generation Insight From IAB

Written on
August 16th 2007
Author
Editor

In a release put out yesterday, the IAB and the Lead Generation Committee unveiled a report entitled “Lead Generation Data Transfer Best Practices”. This article is anticipated to create some regulation in the transfer and reception of data between lead generators and advertisers. The two components stressed most in the document [...] more...

Nielsen/NetRatings And comScore Play Nice With Auditors

Written on
June 8th 2007
Author
Editor

Last month the IAB demanded NetRatings and comScore undergo an audit regarding their measurement methodologies. Each company has agreed to complete the process in the hopes of obtaining accreditation from the Media Ratings Council (MRC). Most experts agree this will amount to a lot of extra work that will do [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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