iab
Maintaining the Momentum and Credibility of OBA Compliance and Self-Regulation
ADOTAS – The most pressing compliance issue facing the online advertising industry today is ad privacy — how to communicate targeting practices to consumers and offer opt-out choices, thereby increasing ad relevancy and benefiting consumers, advertisers and publishers. It has been about a year since an industry coalition, consisting of the [...] more...
IAB Releases API for Mobile Rich Media Standards
ADOTAS - The Interactive Advertising Bureau has released its first shot at a standardized API for mobile rich media that is compatible with a variety of vendor SDK. Version 1.0 of the Mobile Rich Ad Interface Definitions (MRAID) API provides a baseline set of function commands built to work with [...] more...
Quick Hits: IAB Takes Over OpenRTB, LinkedIn Gives Company Pages Status Updates
ADOTAS – In a power struggle for the ages, the Interaactive Advertising Bureau has wrested control of the OpenRTB consortium from the hands of founding members DataXu, MediaMath, Turn, Admeld, PubMatic and the Rubicon Project…. What? The member organizations voluntarily handed over leadership of the project to develop industry standards for real-time [...] more...
Welcome Aboard: McDonald to PubMatic, Irvine to Vibrant
ADOTAS – Supply side platform PubMatic has found the exact right fit for the new role of president: Kirk McDonald, previously president of Digital for Time. Before his tenure at Time, McDonald served as chief advertising officer of the Fortune|Money Group. Prior to that, he did some time at Microsoft, [...] more...
Ad Industry Associations Rail Against gTLDs
ADOTAS – You know, I got a bad feeling that next year is going to suck all around. Yeah, the ancient Mayans predicted the world’s going to end in December 2012, but now a bunch of advertising trade associations are suggesting that the end of the Internet is even closer [...] more...
Rep. Blackburn Leads Privacy Roundtable at New IAB Ad Lab
ADOTAS – The Interactive Advertising Bureau celebrated the launch of its new IAB Ad Lab, an industry community center for gatherings of up to 74 people, at its NYC headquarters by hosting the first of several online privacy roundtables led by Rep. Marsha Blackburn (R-Tenn.). IAB leadership, including President and [...] more...
Quick Hits: Nokia, TRAFFIQ, PointRoll and More
ADOTAS – And out the door he went… Nokia Chief Technology Officer Richard Green, who came to the Finnish handset-maker last year from Sun Microsystems, is taking a leave of absence that is rumored to be permanent. Apparently Green isn’t on board with the company’s strategy (in particular, the decision [...] more...
Impressive First Quarter Online Ad Revenue Is Good Omen for Year
ADOTAS – The Interactive Advertising Bureau and PricewaterhouseCoopers reported the most impressive first quarter and second highest revenue haul of the online advertising space’s short lifespan. The $7.3 billion total marks a 23% increase year over year and only a slight drop-off from 4Q 2010, which at $7.45 billion was [...] more...
Policing the Industry for Profit
ADOTAS – Well, we seem to be about to do what we said we wouldn’t do: add another intermediary cost to the value chain when there is no value being added. I’m talking specifically about paid services to allegedly certify that we’re doing something we’re already doing: looking after our [...] more...
MediaMind Gets Accurate Cookie-Based Measurements Accredited
ADOTAS – The Media Rating Council gave the thumbs up to MediaMind’s Unique Impressions and Average Frequency metrics under the IAB’s Audience Reach Measurement guidelines. The metrics, now available for clients, have the ability to identify when cookies are deleted and adjust metrics accordingly, enabling more accurate cookie-based measurements that Mediamind [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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