iab



Worried About Ad Blocking? Get L.E.A.N., Not Mean

Written on
February 3rd 2016
Author
Diaz Nesamoney

The L.E.A.N. (Light, Encrypted, Ad-choice supported and Non-invasive) Ads initiative from IAB Tech Labs is perhaps the best attempt at solving the ad-blocking dilemma. How often have you gone to a Web site to see an ad block your view of the page, or waited patiently for a page to load ... more...

The IAB Annual Leadership Meeting: Here’s the Lineup

Written on
December 18th 2015
Author
Adotas

The IAB Annual Leadership Meeting is just around the corner, January 24-26 in Palm Desert, CA, and is on track to sell out soon. It will explore how the marriage of technology, creativity, and consumer insights will help pave the industry’s way to “The Next $50 Billion.” Keynote speakers include: * ... more...

IAB: “Ad-Blocking Is Highway Robbery”

Written on
October 2nd 2015
Author
Adotas

Adweek reports: “Scott Cunningham, SVP at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference that he’s been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize what the data ... more...

Rethinking How Data Improves Marketing ROI

Written on
February 10th 2015
Author
Kalia Doner

In a recent study published by the IAB, marketers revealed the barriers that prevent them from fully harnessing the power of data to improve their marketing efforts. While programmatic media buying is a strategy used by 80 percent of marketers, less than half utilize data for cross-channel targeting, engagement and ... more...

Education is 2015’s Unexpected Fraud Challenge

Written on
January 20th 2015
Author
Ian Wallin

Recently, Integral Ad Science surveyed members of the online advertising industry – including agencies, brands, DSPs, networks, publishers, and trading desks – to better understand their concerns for the year ahead. Not surprisingly, ad fraud topped the list. All agree that it’s a significant issue; ... more...

IAB Shares Their 2015 Predictions: “2015 Will Be a Big Year for Mobile”

Written on
December 23rd 2014
Author
Adotas

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Anna Bager, Scott Cunningham and Mike Zaneis of IAB share their thoughts on the new year ahead. Anna Bager, SVP and GM of Mobile and Video at IAB Mobile: o   2015 will be ... more...

CORRECTION: Third Quarter Online Ad Spend Goes Through the Roof: $12.4 Billion

Written on
December 22nd 2014
Author
Adotas

When posted this story headline and first line said “fourth quarter”; the figures were for third quarter. We regret the editorial error. Third quarter figures reported here are correct. –Adotas The third quarter 2014 broke all records for online advertising expenditures—and jumped an amazing 17%  since the same time last year. ... more...

What You Need To Know About Digital Ad Fraud and How To Stop It

Written on
December 9th 2014
Author
Dean Harris

It ranks as one of the Interactive Advertising Bureau’s (IAB) top initiatives for the next five years according to Randall Rothenberg, the organization’s President and CEO. In fact, the IAB spotlighted the issue of online ad fraud at its Annual Conference in February and has put a major effort into ... more...

When It Comes to Premium, Publishers are Leaving Revenue and Performance to Chance

Written on
October 28th 2014
Author
Denise Colella

While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more media spend. And yet, many of these same ... more...

IAB MIXX Awards 2014 Shortlist Showcases the Best Performers in Digital Marketing

Written on
August 8th 2014
Author
Caroline Albanese

(ADOTAS) NEW YORK, NY (August 8, 2014) — Innovation, imagination, and real-world results are key characteristics of the pace-setting creative work selected to be on the shortlist for the 10th anniversary IAB MIXX Awards. After weeks of review by a panel of digital media and marketing luminaries, the Interactive Advertising ... more...