hyperlocal



Pikato Launches Retail Mobile Marketing Solution; Sears, Kmart Already On Board

Written on
January 16th 2014
Author
AdotasWire

TAMPA, January 16, 2014  (ADOTAS) – Pikato today launched its retail mobile marketing solution that personalizes the customer shopping experience to significantly increase consumer engagement and deliver measureable results.Pikato allows its customers to easily launch a turnkey mobile branded campaign in less than one hour with minimal internal company resources needed.  ... more...

Jumping the ‘Fence’ of Location-Based Mobile Advertising

Written on
May 29th 2013
Author
Gretchen Joyce

ADOTAS — Consumer mobile shopping habits are directly affecting the path to purchase, and retailers are taking note. In fact, mobile ad spend has increased by 80 percent, year over year. But just being mobile isn’t enough, which is why advertisers are exploring new technologies to target consumers. As retailers and ... more...

Street Fight Summit: Old-School, Investigative Journalism Leads to Hyperlocal Sales

Written on
January 18th 2013
Author
Tim Sohn

Three hyperlocal news startups on the East Coast have one thing in common: they are not yet profitable. Publishers and editors from GoLocal24.com, DailyVoice.com and DNAInfo.com said Jan. 15 at Street Fight Summit in New York City that cranking out quality investigative journalism leads to audience, which translates into sales. Lisa ... more...

Street Fight Summit: How Foursquare, Pandora and Verve are Using Location to Sell Local Advertising

Written on
January 16th 2013
Author
Tim Sohn

Executives from Foursquare, Pandora and Verve weighed in on the importance of location – and other factors – for publishers in targeting local advertising on  Tuesday, Jan. 15, at Street Fight Summit, 82 Mercer in New York City. Street Fight’s deputy editor, Steven Jacobs, moderated the discussion. Above: Steven Jacobs, deputy ... more...

Quick Hits: China Shuts Down 206 Microblogs, AOL Merges Three Pairs of Patch Sites

Written on
December 9th 2011
Author
Brian LaRue

According to Chinese state media, authorities there have shut down 206 microblogs, citing pornographic or “vulgar” content. More than half of the microblogs came from Weibo, a service comparable to Twitter that even limits each post to 140 Chinese characters. Reuters reports that Chinese state agency Xinhua News Agency and the State ... more...

Answers Served: Quova Details New IP Targeting Solution

Written on
September 23rd 2011
Author
Gavin Dunaway

ADOTAS - Quova, which has more than 10 years of experience building marketing solutions that use geo-IP data, recently launched the Audience Targeting Solution (ATS), an end-to-end campaign management tool that employs Quova’s audience network based on a database of 3.5 billion publicly available IP addresses. But let’s be clear from the start — ... more...