hyper-local



Location-Based Ad Network Taps Into Daily Commute Patterns

Written on
February 24th 2014
Author
Richard L. Tso

ADOTAS – Living in a large city can definitely have its perks, and hopefully one of them is a functional, dependable and well laid-out and public transportation system to carry commuters to and from the office each day. With over 10.2 billion public transit trips taken each year, one company ... more...

The (Hyper-Local) Future of Advertising

Written on
December 12th 2012
Author
Matt Murphy

Until recently, large national advertising agencies had an almost insurmountable advantage over their mid-sized and smaller counterparts thanks to economies of scale in large-scale media buying. Expanding companies that were looking to increase market share turned to big advertising agencies because they could access large-scale media buys more affordably. This ... more...

Chalkboard Brings Hyper-Local Network to America

Written on
July 20th 2011
Author
Gavin Dunaway

ADOTAS – It’s called Chalkboard because the idea is similar to placing a hand-written outside a storefront with the the daily deal or latest offer — local businesses can send unlimited real-time updates and offers to consumers within a mile radius of their physical locations. Launched just a year ago to ... more...

Affiliate Summit Confidential With Missy Ward

Written on
July 18th 2011
Author
Gavin Dunaway

ADOTAS – Beware, New Yorkers — the affiliates are coming, and they’re coming in droves. From August 21 to 23, around 4,000 representatives of the performance marketing industry are expected to descend upon the New York Hilton for Affiliate Summit East (register here), the 18th affiliate conference hosted by founders Missy ... more...