hydra
Adknowledge Launches Combined CPA-CPC Interface
ADOTAS – Thus we reach the end of the compelling affiliate saga that was Adknowledge’s acquisition of Hydra. The former’s Affiliate Division has a launched a combined CPA-CPC interface for campaign management, marking the full integration between AdStation from Adknowledge and the CPA network from Hydra, which Adknowledge purchased last [...] more...
Brandenberg Is New Top Player at Meteor
ADOTAS – A challenger appears in the social gaming universe: Zac Brandenberg, former Hydra CEO and occasional Adotas contributor, has been named CEO of Meteor Games, the maker of Facebook sensation Island Paradise. Former CEO Adam Powell, who coufounded Meteor in 2007, is shifting over to the newly created position of [...] more...
Adknowledge and Hydra Merge for Complete Affiliate Solution
ADOTAS – Creating a well-rounded affiliate solution, ad network Adknowledge has acquired CPA performance marketing network Hydra. Affiliates in the Adknowledge-Hydra network will access to more than 7,000 diverse CPC and CPA offers The Hydra brand will stick around for the time being, operating in tandem with Adstation, Adknowledge’s residual affiliate [...] more...
Quick Hits: Hydra Partners With Meteor, Commission Junction Expands SponsorPay Deal
ADOTAS – Hydra has partnered with Meteor Games to manage the social gaming company’s new player acquisition efforts on Facebook and its estimated ad inventory of 600 million monthly impressions. – Commission Junction and offer marketer SponsorPay are extending their international partnership to more than 30 countries in North America, the [...] more...
Quick Hits: Active International Employs MediaBank, Compete Partners With Omniture
ADOTAS – Corporate trade firm Active International has named MediaBank, provider of integrated procurement technology and advanced analytics software for advertising agencies, it’s software source for media buying, tracking and reporting. After a year of consideration, the honchos at Active decided MediaBank’s O|X and A|X Suites would be the best-suited [...] more...
Hydra Pushes Further From Tradition With CallConvert
ADOTAS – Performance marketing platform Hydra has been undergoing an extreme makeover, attempting to break away from conventions of the field — many of which have marred the sector’s reputation. It’s latest endeavor, CallConvert, tracks leads and sales over the telephone that are driven by online advertising. Historically, performance marketing has [...] more...
Hiring, promotions and partnerships announcements
ADOTAS — NetShelter Technology Media, Adify, Hydra, Pointroll, Specific Media, Getfugu, The Social Media Advertising Consortium, 2ergo has made company announcements this past week. Specific Media: Leroy Holland joins Specific Media as a senior account executive within the San Francisco region. Holland brings more than 10 years of sales experience to Specific [...] more...
Hydra Grows Ad Sales Team
ADOTAS – Hydra Network, an interactive ad network that specializes in cost-per-acquisition, today announced the appointment of a sales director and the hiring of a new performance media consultant. Chris Pink was promoted to sales director; he joined Hydra in 2005 as the sole member of its sales division and he [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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