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Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story

Written on
March 12th 2014
Author
Dario Diament

ADOTAS – Super Bowl Sunday is a unique day in the U.S. Tens of millions will tune in to watch the big game, though according to research firm Lab42, 39% prefer the commercials over the game vs. 29% who prefer the football. The Super Bowl is the advertising industry’s equivalent ... more...

LiveRail: 2014 Predictions from CEO/Co-Founder Mark Trefgarne

Written on
January 7th 2014
Author
Adotas

ADOTAS – Mark Trefgarne (pictured), CEO/Co-Founder of LiveRail, the leading video monetization platform for publishers, offers the following predictions for 2014. 1. “One of the major MSOs will announce an IPTV service in 2014.” Consumers are growing more accustomed to consuming entertainment on devices other than through their regular cable operator, i.e. tablets, smartphones, ... more...

Rapt Media: 9 Predictions for Online Video in 2014

Written on
January 2nd 2014
Author
Rapt Media

ADOTAS – Though Interactive Video (IV) isn’t totally new, projects like Philips’ “Designed to Play,” Maybelline’s “Glamour Eye,” and Bob Dylan’s interactive music video helped spread the gospel of IV in 2013, leading us to believe that 2014 will be a breakout year for IV. As technology exponentially evolves each ... more...

Hulu Wants to Become Part of Pay-TV

Written on
December 16th 2013
Author
Peter Koeppel

ADOTAS – Lots going on with Hulu these days! For starters, the Internet-based entertainment hub is in early discussions with a number of pay-TV providers about potential partnerships. The media company-owned service is attempting to become part of pay television. One of the ideas being discussed centers around pay-TV operators carrying ... more...

DeskSite Partners with NFL Teams to Offer Alternative to Broadcast TV

Written on
December 13th 2013
Author
Richard L. Tso

ADOTAS – DeskSite has just launched a digital video entertainment network that offers advertisers a viable alternative to broadcast television and ad-supported cable. The company announced it has partnered with several NFL teams to combine premium HD video content with precise ad targeting that allows brands to customize campaigns by ... more...

Kiip Launches Self-Serve Mobile Rewards Platform

Written on
November 26th 2013
Author
Adotas

ADOTAS — This morning, mobile rewards network Kiip launched its self-serve platform out of closed beta and open up its network of 1,500+ games and apps to any business so marketers can better reach engaged customers. This is following a five-month pilot in which 30 brands ran more than 100 campaigns. “Over 50 ... more...

Online Video Advertising: Tips For More Effective Targeting & Measurement

Written on
September 12th 2013
Author
Joe Lichtenberg

ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage with ... more...

Can Programmatic Buying Save Traditional Media?

Written on
June 14th 2013
Author
John Rosso

ADOTAS — Netflix, Hulu, YouTube, Pandora, Spotify … these services are all popular household names. But they have something else in common: they are also Internet-based alternatives to traditional ad-supported media – and they compete for the same ad dollars. Call me nostalgic, but as much as I love the Internet, ... more...

Larissa’s Picks to Click: Asics Training, Medical Technology, YouTube Subscriptions

Written on
May 8th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Such a dreary day in the New York area.  Perfect for staying inside, taking a nap, watching a movie and studying ... more...

Visual Content is King: Social Video Takes Center Stage

Written on
April 24th 2013
Author
Richard L. Tso

ADOTAS – In 2012, social video engagement rose from 42% to 70% the year before, according to new research by Adobe, with the viral reach of video content accounting for 77% of ALL reach via social networking sites. That compares to 55% for non-video content like status updates and confirms the ... more...