hulu
Quick Hits: Hulu and Univision Become Amigos, Yahoo! Saying Sayonara to Y! Japan
ADOTAS – ¡Que grande! Hulu and Univision signed a multi-year content agreement that will bring all sorts of Spanish-launguage content (telenovelas, comedies, variety shows) from Univision’s network of networks to Hulu and Hulu Plus. When content appears later this year, it will include current prime-time programming. So who among you advertisers were interested [...] more...
Quick Hits: Yahoo Revamps Video Hub, Shows Off New Series
ADOTAS – In the wake of portal rival AOL’s online video upfront with 15 new web series (one with Heidi Klum, one produced by Jennifer Lopez), Yahoo! unveiled eight new web series as part of the rollout of its revamped video hub, which will be a central resource for videos across [...] more...
Hulu Gives Users Gong Power With Ad Swap
ADOTAS – You know what would make Hulu’s new Ad Swap product perfect? A gong. Because there’s something about Hulu’s latest consumer-facing video ad service that reminds me of NBC’s infamous amateur talent show. Say I’m trying to watch the latest episode of FX’s “Archer”, but before I can get to the so-wrong-it’s-right animated [...] more...
What’s Outside Facebook Is Inside Now
ADOTAS – You guys are never going to believe this, but Facebook wants you to share more. Here I thought CEO Mark Zuckerberg was going to come on stage last week at f8, shake his head dramatically and say, “Users, we’ve got too much of your personal information already — [...] more...
More Technical Details in KISSmetrics’ eTag Saga
ADOTAS – It looks like what appears on screen when a cat runs across the keyboard: VAR KMCID=’Z9iGGN1n1-zeVqbgzrlKkl39hiY’; if(typeof(_kmil) == ‘function’)_kmil(); That’s the contents of the global identifier variable KMCID set when a user hit any site using KISSmetrics’ tracking technology (such as Hulu or Spotify) before July 29 and the third-party [...] more...
Suit Filed Against KISSmetrics and Pubs Over ETag Tracking
ADOTAS – History repeats itself — back in summer 2009 when privacy researcher Ashkan Soltani and friends put out a damning report about online tracking practices with Adobe Flash cookies (aka local shared objects) that undermined user privacy controls through the use of respawning HTTP cookies, class action lawsuits were [...] more...
Hulu Caught Respawning Cookies as ETags Enter Tracking Fray
ADOTAS – UPDATED Aug. 2, 5 p.m. EST — Ashkan Soltani informed us that his team found the KISSmetrics code, i.kissmetrics.com/i.js, that allowed Hulu to respawn cookies via ETags on more than 400. A new front has opened up in the tracking cookie battle. A follow-up report from the same researchers (including [...] more...
FreeWheel Broadcasts the Power of Mid-Roll
>ADOTAS – As my roommate and I caught the last few episodes of “The Event” (guilty pleasure, but it got a lot better toward the end; still haven’t seen the finale, so SHHHH!) on Hulu, we remembered the days when the online video service served only one video ad during [...] more...
Video Uniques Down But Viewing Time Up
ADOTAS – Images of slack-jawed Americans staring at 13-inch laptops perched precariously on their potbellies are running through my head this morning. comScore’s just-released online video viewing numbers for December claim that 172 million U.S. internet users — or 84.6% — watched an average of 14.6 hours of online each [...] more...
2011: The Year Video Explodes
ADOTAS – With online advertising revenues at record highs, $6.4 billion recorded in Q3 2010 according to the IAB and all eyes on online video as the key growth driver for the sector throughout 2011, the future looks bright as we prepare for the New Year. So what’s in store? Here [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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