hulu
Hulu’s Bringing Its “A” Game But…
ADOTAS – Hulu’s sales team is actively subverting the ad sales of its parent companies that are also trying to sell ads for their shows on Hulu, according to a source at one of the parent companies. According to a source of the Silicon Alley Insider, Hulu’s ad sales [...] more...
Viacom Yanks ‘Colbert’ and ‘Daily Show’ From Hulu
ADOTAS – Now you see it, now you don’t: Viacom is yanking “The Daily Show With Jon Stewart,” “The Colbert Report” and other Comedy Central programs from Internet TV resource Hulu after contract negotiations fell through. Viacom will still stream full-length episodes of the popular satirical shows on their respective [...] more...
Online Vid Viewing Explodes in November
ADOTAS – Baskin Robbins may still have 31 flavors, but November 2009 boasted more than 31 billion online videos viewed in the U.S., according to comScore. I’m a bit more impressed by the latter. It was the biggest month ever for online video viewing, with more than 170 million unique U.S. [...] more...
Not dead yet: Breathing life back into pre-roll
ADOTAS – As this year’s industry events cycle draws to a close, I’ve been reflecting on the recurring and all-too-familiar funeral rights that many have administered to pre-roll (or in-stream, if you will) as a viable ad format for monetizing video content. For years I’ve listened to the debate (a duration [...] more...
Industry news on products, hirings and partnerships
ADOTAS — Alterian, Techrigy, Epic Advertising, Compete, Dynamic Logic, Hulu and Audience Science announcements. Mark Jung was named Epic Advertising’s new Chairman of the Board. Previously, Jung was Chief Operating Officer of Fox Interactive Media. Jung was also CEO and Co-Founder of IGN Entertainment. In 2005, Jung was responsible for IGN’s sale [...] more...
Deleted social network photos surface weeks later, study says
ADOTAS — A quick news glance around the ad world. Microsoft’s Kumo: Already a step behind. (CNet) Hulu set for September UK launch (Telegraph) User photographs can still be found on many social networking sites even after people have deleted them. (BBC News) Google reshuffles sales structure, more data driven focus expected. (WSJ, SIA) Twitter [...] more...
Google opens the news spigot
ADOTAS — Whenever a company pushes out a lot of news around the same time, you wonder what they are trying to hide in plain sight. Google announced a modest first quarter earning growth, albeit in better than predicted, revenue fell 3 percent compared to last quarter, but its paid click [...] more...
Google giveth and taketh video advertising options
ADOTAS — The search giant has decided to close AdSense video ads. Of course, much like its behavorial targeting feature, which it called “interest-based”, it’s not using harsh words like close or shut down, it’s saying sunsetting and retire, as if it’s going to a vacation dead pool. Anyway, Google says [...] more...
Hulu, another (sigh) social net
ADOTAS — Another day, another social network. I just don’t have the energy. Seriously. Today, Hulu launched Hulu Friends. The online video site wants to make watching videos more social by sharing users activities on Hulu with their friends. If a user has an Hulu account, they can connect to friends [...] more...
MGM To Post Films, Shows on YouTube
ADOTAS – The ad-revenue challenged YouTube is trying once again to get some green with its new deal with Metro-Goldwyn-Mayers. The Brobdingnagian, but equally revenue-challenged studio has given the video-sharing site permission to post full-length TV shows and movies from its archives. The partnership is being kicked off with old episodes [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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