huffington-post



AOL’s Move to Video Ads Pushes Q3 Revenue to $386 Million

Written on
November 5th 2013
Author
Richard L. Tso

ADOTAS – Things are continuing to look up for AOL these days. Today the company announced a 14 percent year-over-year jump in ad revenue to hit $386 million in the third quarter of 2013, due in part to its aggressive push towards video advertising. Today’s earnings announcement sparked an AOL ... more...

Infographic: Who’s Winning Social – New or Old Media?

Written on
October 8th 2013
Author
Adotas

ADOTAS — Which media source do we talk about most online? To find out,  Digimind Social, the new social listening tool that blends data from both social platforms and Google search behavior, examined the volume of discussion online around old (@Nytimes, @WSJ, @Usatoday) and new media (@Buzzfeed, @Mashable, @HuffPost) sources. The result : While ... more...

Today’s Burning Question: AOL’s Acquisition Of Adap.tv

Written on
August 7th 2013
Author
Mike Daly

ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv  will create the leading video platform in the industry,” said Tim Armstrong (pictured, below right), Chairman and Chief Executive Officer of ... more...

HuffPost Intrigue: Balis Out, Arianna Next?

Written on
April 29th 2013
Author
Mike Daly

ADOTAS — A week ago today, we ran a Q&A I did with Janet Balis (pictured), publisher of the Huffington Post. The story came about when an in-house publicist pitched it to me in November. Balis was set to speak at ad:tech New York, but our respective schedules didn’t allow ... more...

HuffPost Publisher Janet Balis: Balancing Premium Content, Ad Tech, and Network-Driven Strategies

Written on
April 22nd 2013
Author
Mike Daly

ADOTAS — In early February, when AOL announced its first revenue growth in 8 years, its Huffington Post Media Group figured prominently in the discussion. No surprise there, since the group “is responsible for creating marketing strategies for AOL’s blue-chip advertising clients such as Coke and General Motors,” according to ... more...

AFAIK: Tapad, PJ Loughran, Pandora, Microsoft, Lotame, AdMonsters, MyPod Studios

Written on
March 21st 2013
Author
Mike Daly

ADOTAS –Tapad, a leading provider of unified cross-device advertising solutions, today announced the closing of its Series B rounds of funding for $6.5 million, following a record 2012 fiscal year with a 604% year-over-year growth rate. Publicly traded venture capital fund Firsthand Technology Value Fund, Inc. joined the company’s impressive roster of ... more...

HuffPost Launches New Social Commenting System: Conversations

Written on
January 22nd 2013
Author
Mike Daly

For years, the folks at The Huffington Post have been training its commenting system, aka Julia, to deal with the kinds of comments that users are likely to type and automating the way their human moderators interact with Julia. Now, Julia will group comments into Conversations that can be shared (unique ... more...

The AOL On Network Launches Its Connected TV App on Xbox LIVE

Written on
December 18th 2012
Author
AdotasWire

NEW YORK  (December 18, 2012) – The AOL On Network today announced that its app is now available for download on Xbox 360®, giving 40 million Xbox LIVE® subscribers access to a wide selection of rich, high-definition videos. AOL On recently launched an updated version of its connected TV app ... more...

The Weather Channel Names Neil Katz as VP/Editor-in-Chief of Digital

Written on
October 25th 2012
Author
AdotasWire

ATLANTA (October 24, 2012) – The Weather Channel (TWC) today announced that Neil Katz is joining the company as vice president/editor-in-chief of The Weather Channel digital properties, which include weather.com and its category leading lineup of smartphone and tablet applications. In this newly created role, Katz willown editorial direction of ... more...

AOL Display Revenue Back From the Dead

Written on
August 9th 2011
Author
Bryn Durgin

ADOTAS – AOL posted advertising gains for the first time since 2008, according to its Q2 2011 earnings report released this morning. Still, the increases are not enough to bring the “You’ve Got Mail!” company back to life. Sure, compared with last year’s loss of a little over $1 billion in ... more...