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Interactive Video Goes Global, Sizmek Reveals in New Benchmarks Report

Written on
April 16th 2014
Author
AdotasWire

NEW YORK, April 16, 2014 (ADOTAS) – Sizmek (NASDAQ: SZMK) announced the release of its annual Global Benchmark Report, “Breaking Boundaries: Engagement Gone Global,” revealing the key trends in digital advertising in its analysis of more than 913 billion ad impressions worldwide for 2013. Included in the Benchmark Report for the ... more...

Aarki Studio Launches at ad:tech SF; First Multiscreen Creative Ad Platform Designed for Ease of Use

Written on
March 27th 2014
Author
AdotasWire

SAN FRANCISCO,  March 26, 2014 (ADOTAS) – Aarki, a leader in interactive and creative advertising, today announces the launch of Aarki Studio, the first multiscreen, cloud-based, creative ad platform built for ease of use. The announcement was made at ad:tech San Francisco, where Aarki is showcasing the new platform. Aarki Studio allows ... more...

Pikato Launches Retail Mobile Marketing Solution; Sears, Kmart Already On Board

Written on
January 16th 2014
Author
AdotasWire

TAMPA, January 16, 2014  (ADOTAS) – Pikato today launched its retail mobile marketing solution that personalizes the customer shopping experience to significantly increase consumer engagement and deliver measureable results.Pikato allows its customers to easily launch a turnkey mobile branded campaign in less than one hour with minimal internal company resources needed.  ... more...

2013 Social Gaming Trends and What They Mean for Marketers

Written on
December 31st 2013
Author
Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption ... more...

Celtra Hires Ex-Adobe Exec Taplin as EVP of Global Sales

Written on
December 5th 2013
Author
AdotasWire

CAMBRIDGE, Mass. – December 5, 2013 – Celtra Inc., the industry leader for rich media mobile ad creation, serving and analytics, today announced the appointment of Todd Taplin as Executive Vice President of Global Sales, Strategy and Services. Mr. Taplin brings exceptional business leadership and comprehensive industry experience to the Celtra team, ... more...

The Pitfalls of Branded Mobile Games

Written on
November 20th 2013
Author
Phill Simon

ADOTAS — As other forms of online advertising flounder, savvy marketers are increasingly turning to branded mobile games to engage consumers and build awareness. Games give marketers an unbelievably powerful tool to educate, inform and entertain their customers. The most obvious appeal of branded mobile games is the sheer amount ... more...

Rockabox Completes $4.8 Million Series A Investment

Written on
October 29th 2013
Author
AdotasWire

LONDON, October 29, 2013 (ADOTAS) —  Rockabox, a leader in video engagement technology, today announced it has completed a Series A funding round, led by Notion Capital and supported by existing investors Frog Capital, and fourteen17. Video is the fastest growing part of the $100bn digital advertising market and is expected to ... more...

Zen & The Art Of Mobile Advertising (Part 2)

Written on
September 26th 2013
Author
Peter Relan

EDITOR’S NOTE: In Part 1 of this article, the author explored the many reasons why mobile advertising sucks. Here, he offers a three-part solution he calls “The Zen of Mobile Advertising.” ADOTAS – The Zen of mobile app advertising is to instantly achieve a quality experience by giving the user a beautiful interactive native app experience ... more...

Zen & The Art Of Mobile Advertising (Part 1)

Written on
September 25th 2013
Author
Peter Relan

ADOTAS — Steve Jobs famously declared that mobile advertising sucks, and three years later, I submit we might have an answer that would please him. In “Zen and the Art of Motorcycle Maintenance,” novelist Robert M. Pirsig’s thesis is that to truly experience “quality,” one must both embrace and apply it ... more...

Online Video Advertising: Tips For More Effective Targeting & Measurement

Written on
September 12th 2013
Author
Joe Lichtenberg

ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage with ... more...