» Adotas

hp

HP, Intel and Yahoo Study Ways To Make Web a Utility

Written on: July 30th 2008
Author: Reuters Group

Three tech giants — Hewlett-Packard, Intel and Yahoo — said on Tuesday they are teaming up on a research project to help turn Web services into reliable, everyday utilities. The companies are joining forces with academic researchers in Asia, Europe and the United States to create an experimental network that lets [...] more...

Six Apart, Adify Try To Bring Bloggers Into the Black

Written on: April 21st 2008
Author: Kathleen

ADOTAS – Recent reports suggest that blogging is detrimental to one’s mental and physical health, sleep patterns, fashion sense, waistline, social life and hair line. But bloggers’ notoriously light wallets may soon bulk up … Six Apart and Adify today announced the launch of an online ad server for 100 [...] more...

Yahoo Embedding Services in HP PCs

Written on: September 29th 2006
Author: Editor

Yahoo and computer manufacturer Hewlett-Packard have entered an agreement to distribute Yahoo services with every new HP PC sold in Europe and North America. The distributed package includes localized versions of a Yahoo and HP-branded toolbar, sets the default home page in Internet Explorer to a Yahoo start page. Computers [...] more...

Aligning the Advertising Arrow

Written on: July 27th 2006
Author: Kenneth Musante

So you’ve picked out your network and distribution medium, and you’re ready to unleash your campaign on an unsuspecting public. Think you’re ready to take on the Internet? Think again. If your creative misses the mark, you might as well spend your ad dollars on pixel ads. An ad campaign is [...] more...

HP Can Baidu

Written on: July 25th 2006
Author: Editor

PC manufacturer HP has announced that starting on October, all HP Pavilion and HP Presario PC’s sold in mainland China will come with Baidu configured as the default search engine. Baidu is currently the leading search engine in China, with a commanding 44% lead over both Yahoo and Google. Baidu [...] more...

HP Expands PC Marketing Campaign Online

Written on: July 14th 2006
Author: Editor

The three latest “The Computer is Personal Again” HP video ads premiered online Wednesday before they hit the airwaves. The first two ads, featuring hip-hop artist and CEO of Def Jam Records Shawn “Jay-Z” Carter and U.S. Olympic snowboarding gold medalist Shaun White, generated positive buzz in the blogosphere. The [...] more...

HP Gets Young, Groovy and Personal with mtvU’s “Meet or Delete”

Written on: May 24th 2006
Author: Stephanie Kaplan

Computer maker Hewlett-Packard has decided it is about time to remind consumers to snuggle up to their computers and get personal. As part of HP’s global multimillion dollar “The Computer is Personal Again” campaign–which targets college students and young computer users as it spans the Web, network and cable TV [...] more...

Campfire’s “Community” Site Shines Light on Dreamworks, HP Relationship

Written on: May 18th 2006
Author: Kiran Aditham

Part movie promotion, part branding effort, and wholly community-oriented, Campfire Media’s latest campaign—which ties HP’s new dv5000 notebook and Dreamworks’ upcoming film “Over the Hedge”—infuses unique social networking aspects to the art of product plugging. The New York-based agency, perhaps best knows for its Audi “Art of the Heist” spots, launched [...] more...