holiday-shopping
ChoiceStream’s January Audience Cost Calendar Finds Pro Sports Segments Ready to Score Even Higher
ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges. This month looks at December data and highlights the top audience segments, including Holiday Shopping & Travel, Baby Showers and Pro [...] more...
EXCLUSIVE: ChoiceStream’s December Audience Cost Calendar Highlights Holiday Shopping Audience Segments
BOSTON (December 17, 2012) — ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar, a monthly aggregation of impressions traded on digital ad exchanges. This month looks at November data and highlights the top audience segments, including Finance-related segments, Holiday [...] more...
Holiday Shopping Trends Among Facebook Friends
‘Twas the week after Thanksgiving, and all through the land On Facebook they chatted, and made shopping plans Of sales at Target, Best Buy and Walmart - Look online for deals and fill up that cart! The gadgets they covet: iPhone, iPad, and SIII. Get great deals today, then share on your feed! Black Friday through [...] more...
Move Over, Facebook Gifts: Amazon Launches Friends & Family Gifting Just In Time for the Holidays
You may have missed it, but Facebook recently launched a new gift-giving service called Facebook Gifts that allows people to easily send presents to friends via the social network. The move makes sense for Facebook, coming at a time when the company continues to test out new opportunities for monetization. [...] more...
The Jones Group and EachScape Partner to Create App for Nine West
NEW YORK, NY (December 13, 2012) – EachScape Inc., a leading platform for building and managing high end, highly custom, native apps, today announced that it was selected by The Jones Group Inc. (NYSE: JNY) to power and manage its internal app for the Nine West brand. The app will serve as [...] more...
Infographic from comScore/Martini Media Features Surprising Data on Affluent Online Shoppers
Today, comScore and Martini Media announced the results of the latest wave of their Affluent Online Shopper Index which took a close look at holiday shopping activity. The researchers found the results showing heavy online research and purchase activity by the affluent very interesting, since there have been a number of headlines [...] more...
Mobiquity Study: Apple, Best Buy and Kohl’s Deliver the Most Satisfactory Mobile Shopping Experiences
BOSTON (December 12, 2012) – While Black Friday and Cyber Monday 2012 proved that mobile commerce is growing steadily, new research reveals that the top 20 brick-and-mortar retail brands still fall short of consumers’ expectations for fast, well-designed and functional mobile apps and websites. “The Mobile Shopping Satisfaction Report,” an [...] more...
Infographic: ‘Tis the Season for Scanning
ScanLife has created its first Mobile Barcode Trend Report: Holiday Shopping Edition. The company reports that this year, barcode scanning is up over one million scans vs. 2011. The analytics shared below spans the two weeks surrounding Black Friday — when scan rates accelerate the most. Click repeatedly on the infographic below [...] more...
Early Holiday Shopping Report: Top Retailers’ Online Sales from Search Increase 25% Year-over-Year
SAN FRANCISCO (December 7, 2012)– Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled the Kenshoo 2012 U.S. Online Retail Holiday Shopping Report: Early Edition. The free report provides actionable insights for advertisers and documents the growing role of mobile search, superior performance of Google Product Listing [...] more...
How Social Media Has Evolved Content Curation from the Boardroom to the Pin Board
As the holidays approach, many of us this season will turn to social media channels to curate the prefect gift list for our friends and family. In fact, a recent survey found that as many as 93.3 percent of social media-savvy women have purchased something because a blogger recommended it. With [...] more...
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