holiday-shopping



A Seasonal Guide to Shopper Marketing

Written on
February 12th 2014
Author
Sha Fakiri

ADOTAS – For decades, retail marketers relied on colorful Sunday paper sales circulars to supplement their ad campaigns and drive customers into stores, but today’s shopping trends have changed. Readership for the print versions of Sunday papers has diminished, and some merchandisers have begun to replace the giant store displays ... more...

What a (Digital) Mom Wants: Data Reveals Truisms about Moms’ Digital Shopping Behavior

Written on
January 23rd 2014
Author
Glenn Humble

ADOTAS – Christina Aguilera sang “What a Girl Wants” loud and clear more than 15 years ago. We have found this to be even more prevalent as it relates to the digital world. Several years ago, moms became one of the most coveted audiences for brand marketers, advertisers and retailers ... more...

New Research From Kenshoo Finds Q4 2013 Was Biggest Quarter Ever for Paid Search

Written on
January 16th 2014
Author
Press Release

SAN FRANCISCO, January 16, 2014 (ADOTAS) – Kenshoo, the global leader in premium digital marketing technology, this week released Global Search Trends infographics and a 2013 Global Online Retail Seasonal Shopping Report: Final Edition. Kenshoo’s Global Search Trends infographics cover search advertising across all industries and offer global and regional data, analysis, and ... more...

Leverage the Value of the Second-Screen Trend – Now and After the Holiday Shopping Season

Written on
December 19th 2013
Author
Christine Oliveri

ADOTAS – This holiday season, the increasingly popular second-screen phenomenon – where people simultaneously use TVs, tablets, laptops and smartphones – has been creating numerous opportunities for companies to enhance engagement between consumers and their brand. Over the last several years, second screens have quickly become popular sources for consumers researching ... more...

xAd Finds Retail Related Mobile Search Activity is 24% Greater on Christmas Eve Than Black Friday

Written on
December 17th 2013
Author
Press Release

NEW YORK, December 17, 2013 (ADOTAS) – xAd, the only global mobile-location ad platform, today released research revealing that retail related mobile search activity surges on Christmas Eve, with 24% more mobile search activity than Black Friday. This phenomenon, which is a result of last-minute shoppers scrambling to locate nearby retail stores ... more...

If You Waited for Black Friday/Cyber Monday, You Were Probably Too Late

Written on
December 5th 2013
Author
Adotas

ADOTAS – While holiday shoppers have been conditioned to believe they receive the best deals on Black Friday and Cyber Monday, it may not actually be the case. AdGooroo posted a new blog today which analyzes the average price advertised for five hot products in Google’s Product Listing Ads (PLAs) this November. The findings suggests ... more...

Email Marketing: What Worked and What Didn’t for Cyber Weekend

Written on
December 2nd 2013
Author
Adotas

ADOTAS — Automated marketing software provider Bronto today published an analysis of the best, brightest and sometimes bizarre retailer email marketing campaigns during Holiday 2013. The first volume includes 24 retailer email samples and insights from the week leading up to Black Friday and Cyber Weekend, covering the following topics: Black Friday Early Access Black Friday and Cyber Monday ... more...

Holiday Shopping Study: 47% Say They’ll Spend Less, While 31% Wish For Something Green

Written on
November 27th 2013
Author
Richard L. Tso

ADOTAS – As retailers shift into high gear this week, launching Black Friday promotions and holiday advertising campaigns to turn online traffic into in-store foot traffic, are they really making the right investments for the season? According to recent findings from the DDB Life Style Study, this year almost half ... more...

Five Ways Retailers Can Make Christmas Shopping Sparkle

Written on
November 26th 2013
Author
Bernard Luthi

ADOTAS – Retailers worldwide are wishing for a plentiful Christmas this year. While some forecasters are giving conservative estimates, others are suggesting that 2013 could be one of the best shopping seasons in recent years[i]. Either way the Christmas shopping period remains one of the most important times of the ... more...

YouTube is More Important Than Ever for Retailers on Black Friday

Written on
November 26th 2013
Author
Richard L. Tso

ADOTAS — Retailers around the globe rely on the holiday season to bring their companies out of the red, and this year retailers are especially concerned with the truncated timeframe between Thanksgiving and Christmas. One week less time for consumers to shop translates to millions in lost revenues. According to ... more...