holiday-season



New Research From Kenshoo Finds Q4 2013 Was Biggest Quarter Ever for Paid Search

Written on
January 16th 2014
Author
Press Release

SAN FRANCISCO, January 16, 2014 (ADOTAS) – Kenshoo, the global leader in premium digital marketing technology, this week released Global Search Trends infographics and a 2013 Global Online Retail Seasonal Shopping Report: Final Edition. Kenshoo’s Global Search Trends infographics cover search advertising across all industries and offer global and regional data, analysis, and ... more...

Halloween Search Activity Offers Hints of the Season to Come

Written on
October 28th 2013
Author
Adotas

ADOTAS — With Halloween just around the corner, now’s the time for marketers to get their campaigns ready for the holiday season. So what do today’s ghosts in the machine portend about the Ghost of Christmas Yet To Come? In a recent blog post, Hillary Read, director of marketing at digital and ... more...

Infographic: Holiday Email Deliverability Tips

Written on
November 21st 2012
Author
Adotas

Via Lyris: “Digital marketers can face a long and winding road in getting emails to customers this time of year. Here are 10 tips for making sure your messages make it into holiday inboxes.” Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2012%2F11%2Finfographic-holiday-email-deliverability-tips%2F'; addthis_title ... more...

Paid Search Spend Way Up Before Black Friday

Written on
November 22nd 2010
Author
Gavin Dunaway

ADOTAS – The U.S. economic climate may still be pretty frosty, but online advertising is bouncing back respectably before the holiday season, with the Interactive Advertising Bureau reporting record-breaking first half and third quarter 2010 revenue and predicting higher-than-ever revenue for the entire year. SearchIgnite’s latest paid search findings bolster that ... more...

Social Monitoring: Finding Out Who’s Naughty or Nice

Written on
November 22nd 2010
Author
Michael Flanagan

‘Tis the season when the naughty become separated from the nice on Santa’s twice-checked list (it’s a classic case of audience segmentation to achieve relevant targeting). While he is busy monitoring children’s behaviors and finalizing the list, local-business owners can learn a lesson or two by copying Santa’s playbook this ... more...

Mobile for the holidays

Written on
November 9th 2009
Author
Paran Johar

ADOTAS – American consumers remain hesitant about the economy and about spending their money during this upcoming holiday season. According to a recent Nielsen study, 2009 holiday season sales are expected to be flat and 42 percent of U.S. consumers expect to spend less this holiday season. Households continue to focus ... more...