holiday-marketing



Halloween Search Activity Offers Hints of the Season to Come

Written on
October 28th 2013
Author
Adotas

ADOTAS — With Halloween just around the corner, now’s the time for marketers to get their campaigns ready for the holiday season. So what do today’s ghosts in the machine portend about the Ghost of Christmas Yet To Come? In a recent blog post, Hillary Read, director of marketing at digital and ... more...

Cyber Monday: Holiday Shopping Trends & Mobile Ad Campaigns

Written on
November 21st 2012
Author
Richard L. Tso

Whether you like it or not, it’s that time of the year again and retailers are working overtime to get their online campaigns and online channels ready for the onslaught of expected shoppers this Cyber Monday. This year, brands predict that people will be completing a majority of their holiday ... more...

Five Tips to Reach the Mobile Holiday Shopper

Written on
November 20th 2012
Author
Joey Greenstone

For many consumers, the holiday season came early this year, as the iPhone 5 was released and sold more than five million units in the first three days.  The release is important to marketers as well, as the larger screen means that there is more real estate for immersive creative ... more...

Holiday Infographi​c: The Divide Between Consumers & Marketers

Written on
November 16th 2012
Author
Adotas

Mobile, social and cloud have created a massive disruption in the way brands and consumers interact, and there is now a large disconnect in what marketers consider to be high-value engagement tools and how consumers actually interact and engage with brands. Social media especially has added layers of complexity and ... more...

SteelHouse Survey: 51% of Consumers Will Not Use Their Mobile or Tablet Device for Holiday Shopping

Written on
November 16th 2012
Author
AdotasWire

LOS ANGELES (November 12, 2012) — A survey conducted following last week’s presidential election reveals that shoppers’ behaviors will continue to be heavily influenced by social media, but not necessarily by their mobile or tablet devices, according to behavioral marketing company, SteelHouse. In the annual holiday survey of consumers, most shoppers ... more...

Lyris Gifts Customers with Services Designed to Boost Holiday Campaign Success

Written on
November 14th 2012
Author
Mike Daly

EMERYVILLE, CALIF. (November 6, 2012) – Lyris, Inc. (OTCBB: LYRI) today announced its comprehensive Holiday Readiness Review program to help its leading customers optimize digital marketing campaign success in advance of the holiday season. By delivering consulting services for email marketing optimization including campaign creative and strategy audit, deliverability best ... more...

Getting Into the Holiday Search Spirit

Written on
December 17th 2010
Author
Jack Petropoulos

ADOTAS – During the holiday season it’s not uncommon for search marketers to make big changes as they plan for what is easily the heaviest traffic period of the year. However, when it really comes down to it, this time of year is no different than others in terms of ... more...

During the Holidays, the Email Must Go Through

Written on
November 23rd 2010
Author
Len Shneyder

ADOTAS – Despite a slow-to-recover economy, all indicators point to record-breaking volumes of email leading up to the all-important Cyber Monday again this year. Last year, we published a post-mortem report on the retail holiday — email volumes hit all-time new heights. Even as bad as the sales numbers seemed, ... more...