holiday-marketing
Cyber Monday: Holiday Shopping Trends & Mobile Ad Campaigns
Whether you like it or not, it’s that time of the year again and retailers are working overtime to get their online campaigns and online channels ready for the onslaught of expected shoppers this Cyber Monday. This year, brands predict that people will be completing a majority of their holiday [...] more...
Five Tips to Reach the Mobile Holiday Shopper
For many consumers, the holiday season came early this year, as the iPhone 5 was released and sold more than five million units in the first three days. The release is important to marketers as well, as the larger screen means that there is more real estate for immersive creative [...] more...
Holiday Infographic: The Divide Between Consumers & Marketers
Mobile, social and cloud have created a massive disruption in the way brands and consumers interact, and there is now a large disconnect in what marketers consider to be high-value engagement tools and how consumers actually interact and engage with brands. Social media especially has added layers of complexity and [...] more...
SteelHouse Survey: 51% of Consumers Will Not Use Their Mobile or Tablet Device for Holiday Shopping
LOS ANGELES (November 12, 2012) — A survey conducted following last week’s presidential election reveals that shoppers’ behaviors will continue to be heavily influenced by social media, but not necessarily by their mobile or tablet devices, according to behavioral marketing company, SteelHouse. In the annual holiday survey of consumers, most shoppers [...] more...
Lyris Gifts Customers with Services Designed to Boost Holiday Campaign Success
EMERYVILLE, CALIF. (November 6, 2012) – Lyris, Inc. (OTCBB: LYRI) today announced its comprehensive Holiday Readiness Review program to help its leading customers optimize digital marketing campaign success in advance of the holiday season. By delivering consulting services for email marketing optimization including campaign creative and strategy audit, deliverability best [...] more...
Getting Into the Holiday Search Spirit
ADOTAS – During the holiday season it’s not uncommon for search marketers to make big changes as they plan for what is easily the heaviest traffic period of the year. However, when it really comes down to it, this time of year is no different than others in terms of [...] more...
During the Holidays, the Email Must Go Through
ADOTAS – Despite a slow-to-recover economy, all indicators point to record-breaking volumes of email leading up to the all-important Cyber Monday again this year. Last year, we published a post-mortem report on the retail holiday — email volumes hit all-time new heights. Even as bad as the sales numbers seemed, [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
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