holiday-consumerism



Mobile Drives Retail Purchases This Holiday Season

Written on
December 14th 2012
Author
Richard L. Tso

Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black ... more...

Cyber Monday: Holiday Shopping Trends & Mobile Ad Campaigns

Written on
November 21st 2012
Author
Richard L. Tso

Whether you like it or not, it’s that time of the year again and retailers are working overtime to get their online campaigns and online channels ready for the onslaught of expected shoppers this Cyber Monday. This year, brands predict that people will be completing a majority of their holiday ... more...

Five Tips to Reach the Mobile Holiday Shopper

Written on
November 20th 2012
Author
Joey Greenstone

For many consumers, the holiday season came early this year, as the iPhone 5 was released and sold more than five million units in the first three days.  The release is important to marketers as well, as the larger screen means that there is more real estate for immersive creative ... more...

IBM Online Retail Index Points to a Strong Holiday Season

Written on
October 29th 2012
Author
AdotasWire

As retailers start to gear up for the holiday shopping season, IBM is offering an early glimpse of some of the hot online buying trends from over the past three months, a few of which may might surprise you. Consumers Will Shop This Holiday: Online sales in the third quarter increased by ... more...

‘Tis the Season for Brand Safety

Written on
October 17th 2012
Author
Eric Bosco

Think of this as the “season before the season.” Before the holiday shopping season comes the period of holiday sales hype, which appears to be our current state as digital advertisers. The first projections started to appear last week, and they look promising. So if you’re a family-driven online brand, ... more...

V-ENABLE Makes Holiday Shopping By Your Mobile Easy

Written on
December 19th 2007
Author
Alternative Media

Data gathered by Mobile411™ provider V-ENABLE shows that holiday shopping directory assistance searches for retail businesses tend to be mostly for big-named, large-numbered retail giants. Other popular retail searches were pharmacies, electronics stores and gaming businesses. Following retail chains, restaurants and gas stations were popular search categories. This exclusive data ... more...