hispanics
AOL Re-Opens Latino Service to the Masses
AOL has opened its Spanish language services to the general public through the launch of the new AOL Latino, complete with search (powered by Google), antivirus, antispam, email, instant messaging, blogs, photo sharing (AOL Latino Fotos) and calendars. The site offers more than twenty areas of Spanish and bilingual content and [...] more...
JPMorgan Chase Launching Cross-Media Hispanic Campaign
Financial services firm JPMorgan Chase & Co., has started pumping millions of dollars into a cross-media campaign that bears the tag line “Confia en Ti. Confia en Chase” (”Have Confidence/Believe in yourself, Have Confidence/Believe in Chase”). It’s Chase Card Services’ new credit card campaign designed to tap into the 43.5 million [...] more...
Reaching Hispanics Online, Part II: AOL Latino Publisher Mark Lopez Takes an Inside Peek at the Exploding Marketplace
With nearly 43 million* Hispanics currently residing in the U.S., this demographic continues to be the largest growing minority in the country. Yet targeting this community has sometimes posed a challenge for marketers because of language barriers and cultural differences. While traditional methods such as television, radio or newspaper ads [...] more...
HBO Launching Hispanic Mobisodes
HBO is teaming up with TV production company Galan Entertainment to produce “La Traductora,” AKA “The Translator,” a series of mobile-only episodes that follows the adventures of Carmen and her daughter Maribel. The show follows the format of a telenovela, or a Spanish-language soap opera. Carmen is a Hispanic immigrant, [...] more...
AHAA Unveils Results of Hispanic Advertising Trends Survey
To celebrate its ten-year anniversary, the Association of Hispanic Advertising Agencies (AHAA) launched a survey to assess the trends and influential factors in US Hispanic advertising over the past decade. The AHAA questioned member agency principals about events affecting their businesses and their projections of future investments to reach US [...] more...
Twistbox, Latin World Entertainment to Develop Mobile Entertainment for Latinos
Latin World Entertainment and Twistbox Entertainment have teamed up to create mobile entertainment for the Hispanic community in North America as well as Latin America. The mobile services will include premium content, ad-supported programming, games, and community applications, all of which will integrate Latin World’s consumer brands and celebrities. Twistbox currently [...] more...
What are Hispanics Doing Online? Tracking Latino ‘Net Activity in a Host of Verticals
By now, it is a given that the Hispanic online market is an extremely lucrative opportunity for marketers willing to put forth the effort to interpret a complete online presence. Now that we know Hispanics are adopting online and broadband by the droves, they represent 15% of the total population [...] more...
ADOTAS Conversations: Mark Lopez, Publisher, AOL Latino
While we’ve been privy to the Pew studies and the like stating the phenomenal rise of minority Internet use—mainly African American and Hispanics—, AOL has actually taken these case studies and created viable subsidiaries dedicated to these markets. With Black Voices and AOL Latino, the online monolith has created an [...] more...
HispanoClick Signs Notable Brand Advertisers
Over the past few weeks, online Spanish-language advertising network HispanoClick (publishing partner of vizi | media, parent company of ADOTAS) has penned deals with several top-tier advertisers including Air France, Kraft, the US Army, and Western Union. Each advertiser signed on for a multi-month hitch. The deal gives the advertisers [...] more...
Yahoo Signs Search Distro Deal with Hispanic Digital Network
Yahoo today announced that is has signed an exclusive, multi-year Web and sponsored search distribution agreement with the Hispanic Digital Network (HDN). The terms of the deal dictate that Yahoo will deliver Web and sponsored search results to HDN’s network of more than 70 Spanish-language media websites, with the goal [...] more...
Features
- Media Plan ’08: Look Out of the Window October 10th 2008
- TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
- Conversion Mastery: How Professionals Get Top Conversions October 9th 2008
- Out With the Old, in With the NEW October 8th 2008
- Decision 2008, The Internet Changed Everything October 7th 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Latest News
- Hiring Round Up: HealthCentral, Break Media, NetShelter October 10th 2008
- Microhoo: Back From the Dead? October 10th 2008
- Nielsen Online Expands to China October 10th 2008
- Mobile Gaming Firms Eye Nokia, Apple Boost in 2009 October 10th 2008
- Fitbit Bulks Up With $2M Infusion October 10th 2008
- Trulia Launches New Business Development Group October 10th 2008
- MindShare Buys Michaelides & Bednash October 9th 2008
- Entellium CEO, CFO Arrested by FBI October 9th 2008
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
- NBC Loses Out on Huge Online Ad Opportunity for Olympics (2)
- Advertising GOLDMINE: Online News Sites? (2)
- Social Media and Agencies: Tools for Success (2)
