hirings
Break Media Gets New CFO, CTO [UPDATED]
ADOTAS – Male-oriented media operation Break Media has added some fresh faces to its executive lineup: Andrew Doyle as chief financial officer and David Subar as chief technology officer. The newbies join veteran Hollywood talent agent Greg Siegel, who recently came to the Break crew as senior vice president of [...] more...
Welcome Aboard: Resonate Gets Sharpe for VP of Marketing
ADOTAS – Kathy Sharpe has stormed attitudinal targeter Resonate and taken the title of vice president of marketing. Sharpe most recently spent 10 years as CEO of Sharpe Partners, a digital agency that she founded. As one of seven new employees recently added to the team, search retargeting pro Magnetic established Jonathan [...] more...
Welcome Aboard: RadiumOne Taps Lonergan as CFO and More
ADOTAS – The new boss looks a lot like the old boss: RadiumOne has brought over Bill Lonergan from Offerpal (which recently changed its name to TapJoy) to serve as the new social targeting ad network’s chief financial officer. Lonergan was serving as CFO for Tapjoy, and also served as CFO [...] more...
Welcome Aboard: Jumptap Adds Anderman and More
ADOTAS - Mobile ad network Jumptap has endowed Todd Anderman with the position of chief media and revenue officer. He will continue his duties as senior vice president of digital media at Hachette Filpacchi Media before hopping to Jumptap at the start of 2011. Cie Studios — which just added a time-traveling [...] more...
Welcome Aboard: Fayyad Joins Adknowledge; Digitas, Interclick and More
ADOTAS – The venerable Dr. Usuma Fayyad is coming to Adknowledge as chief scientist and will head up the company’s development of a next-generation algorithmic targeting platform. Fayyad has previously served as chief data officer and EVP at Yahoo as well as CEO for Open Insights Digitas has bumped up two [...] more...
Executive Evacuations Continue at Google
ADOTAS – Google’s executive turnover woes haven’t received as much media play as Yahoo’s, but the search giant and mobile up-and-comer has been offering some ludicrous incentive packages to keep key staff on board — and, in particular, not hopping over to its new arch-rival. Those efforts aside, Facebook claimed another [...] more...
Welcome Aboard: Criteo, Appssavvy, R/GA & Signal
ADOTAS – Retargeting specialist Criteo has loaded its new advisory board with heavy hitters, including Dan Ciporin, former chairman and CEO of Shopping.com; Greg Coleman, president of the Huffington Post; Ron Grant, former president and COO of AOL; and Jim Warner, former EVP at Razorfish. Twitter endorsement advertising network ad.ly has [...] more...
Welcome Aboard: Buysight, Rubicon and More
ADOTAS – Richard Johnson said adios to his position of senior vice president of media sales at Adify for the role of senior vice president of sales at performance advertising specialist Buysight. Also joining the Buysight crew is analytics expert Don Vilen; the former principal architect at Sacalability Experts is [...] more...
Welcome Aboard: Myxer, adap.tv and Specific
ADOTAS – Mobile content and tech outfit Myxer has named Mike Carson its new chief of marketing. Carson was last seen serving as VP of marketing for FTD, and previously worked his magic at Ogilvy & Mather. Jason Shulman is hopping on the executive crew of online video network adap.tv, taking [...] more...
Welcome Aboard: Zoove Snags Gillepsie
ADOTAS – Startup Zoove, which recently introduced StarStar branded mobile codes, has secured industry veteran Joseph Gillepsie as president and CEO. Most recently Gillespie was serving as EVP at CBS Interactive, where he headed up CNET.com, but left the company during a reorganization in February. Gillepsie boasts 25 years of [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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