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hipcricket

HipCricket En Espanol

Written on: August 18th 2008
Author: Editor

ADOTAS — Univision Communications Inc., the Spanish-language media company, announced today that as part of its digital strategy, it plans to expand the delivery of mobile solutions to the local marketplace through Univision Radio, the Spanish-language radio group in the United States. The firm has partnered with HipCricket for this [...] more...

Mobile Drive To Web

Written on: August 11th 2008
Author: Steven Siegel

ADOTAS EXCLUSIVE — When it comes to advertising, mobile represents the new frontier—and everybody is heading west. Just search the phrase “mobile marketing” on Google and more than 2.7 million entries appear. This shouldn’t be a surprise when you take into account the fact that the mobile channel offers brands [...] more...

HipCricket Signs Mobile Ad Deal With Spanish Broadcaster

Written on: June 23rd 2008
Author: Kathleen

ADOTAS – HipCricket, a mobile marketing company, has penned a deal with the Spanish Broadcasting System Inc.’s radio stations to roll it into what it said is the company’s first Hispanic Mobile Marketing Network. With SBS, the network will not reach more than 7 million Hispanic radio listeners in leading markets [...] more...

Hiring News: Sapient, HipCricket, MRM and More

Written on: June 18th 2008
Author: Kathleen

ADOTAS – A lot of industry activity today. Sapient has appointed Jane Barratt as managing director of its Sapient Interactive New York office. Barratt will oversee the New York operations of Sapient’s marketing services group. She’ll lead biz development, agency operations and account management of leading brand clients. Previously, Barratt was [...] more...

HipCricket Launches First Hispanic Mobile Marketing Network

Written on: April 10th 2008
Author: Kathleen

ADOTAS – Mobile marketing company HipCricket is launching what it says is the first-ever comprehensive Hispanic mobile marketing network, in a bid to capitalize on their spending power and receptiveness to text messages. “Hispanics had about $860 billion worth of purchasing power last year,” Ivan Braiker, chief executive officer of HipCricket, [...] more...

HipCricket Welcomes Steven Siegel

Written on: December 11th 2007
Author: Editor

HipCricket, a mobile marketing company that creates measurable, real-time, one-to-one relationships between advertisers and their customers and prospects, has named Steven Siegel VP of Brand Solutions. Siegel has developed successful mobile marketing programs for brands such as McDonalds, Viacom, Snapple and Ogilvy. He comes to HipCricket from sitting as VP of [...] more...

HipCricket Keeps Radio Relevant With Mobile

Written on: November 14th 2007
Author: Editor

A company starting to make a solid name for itself is HipCricket. The three and a half year old mobile marketing company has grown over 250% this year with the influx of companies becoming interested in mobile marketing services. The company functions as a conduit between advertisers or broadcasters and [...] more...

Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...