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NBC And Universal Announce Increased Online Ad Spending

Written on
June 22nd 2007
Author
Editor

Increased spending in online advertising is nothing new, but the numbers keep climbing and the evidence continues to pile up reinforcing that the marriages in media is only getting stronger. NBC has reported that interactive spending for some of its properties in up 15% from last year, yielding 25-35% of the [...] more...

HGTV Jumps on the Cross-Platform Bandwagon

Written on
June 29th 2006
Author
Lauren Kerensky

So you want to be a famous pop star? A dancer? A comedian? Reality television shows have been cashing in for some time now on the country’s average Joes who have been flying under the radar with their secret talents. The formula remains relatively the same, if not redundant. The masses [...] more...


Spotlight

Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

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