hewlett-packard



What HP’s 1 Million LinkedIn Followers Means for Marketers

Written on
February 28th 2013
Author
Nick Besbeas

HP has just achieved a major milestone: They’ve become the first company to attract 1 million followers on LinkedIn. But these 1 million followers represent much more than a number. They are an invaluable asset to HP.  They form a targeted community where HP is communicating with the specific professionals ... more...

Ex-HP, EDS Exec Mona Charif is New VP of Marketing at Dell Services

Written on
October 15th 2012
Author
Press Release

PLANO, TEXAS (October 15, 2012) – Mona Charif will join Dell Services as vice president of marketing to lead marketing and communications across its lines of business. Reporting to Chief Sales Officer David Lee, she will be responsible for marketing strategy, branding, internal and external communications, corporate events, sponsorships, demand ... more...

Tablet App Development: One for All, Not One by One

Written on
October 25th 2011
Author
Tamir Strauss

ADOTAS – Since the launch of the original iPad around two years ago, numerous manufacturers have entered the tablet market, mostly with fairly limited success. Various reports have highlighted that Apple currently commands around 80% of all tablet sales and Apple’s Q2 results saw the iPad overtake the Mac revenue ... more...

Fantasy vs. Reality: Rebutting ANA on gTLDs

Written on
September 6th 2011
Author
Naseem Javed

ADOTAS – Gary Elliot, chairman of the Association of National Advertisers and vice president of global marketing at Hewlett-Packard, wrote a column in Advertising Age titled “ICANN’s Promises Aren’t Simply Speculation, They’re Outright Fantasy” His arguments opposing ICANN gTLDs are similar to the other heads of various advertising associations around ... more...

Dentsu To Buy McGarry Bowen

Written on
November 12th 2008
Author
Kathleen

ADOTAS – Japanese ad player Dentsu announced that it’s planning to snap up indie ad boutique McGarry Bowen. McGarry Bowen’s clients include J.P. Morgan Chase and Hewlett-Packard. The ad firm had roughly $57 million in revenue last year, according to The Wall Street Journal. The buy is coming at an odd ... more...