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What HP’s 1 Million LinkedIn Followers Means for Marketers
HP has just achieved a major milestone: They’ve become the first company to attract 1 million followers on LinkedIn. But these 1 million followers represent much more than a number. They are an invaluable asset to HP. They form a targeted community where HP is communicating with the specific professionals [...] more...
Ex-HP, EDS Exec Mona Charif is New VP of Marketing at Dell Services
PLANO, TEXAS (October 15, 2012) – Mona Charif will join Dell Services as vice president of marketing to lead marketing and communications across its lines of business. Reporting to Chief Sales Officer David Lee, she will be responsible for marketing strategy, branding, internal and external communications, corporate events, sponsorships, demand [...] more...
Tablet App Development: One for All, Not One by One
ADOTAS – Since the launch of the original iPad around two years ago, numerous manufacturers have entered the tablet market, mostly with fairly limited success. Various reports have highlighted that Apple currently commands around 80% of all tablet sales and Apple’s Q2 results saw the iPad overtake the Mac revenue [...] more...
Fantasy vs. Reality: Rebutting ANA on gTLDs
ADOTAS – Gary Elliot, chairman of the Association of National Advertisers and vice president of global marketing at Hewlett-Packard, wrote a column in Advertising Age titled “ICANN’s Promises Aren’t Simply Speculation, They’re Outright Fantasy” His arguments opposing ICANN gTLDs are similar to the other heads of various advertising associations around [...] more...
Dentsu To Buy McGarry Bowen
ADOTAS – Japanese ad player Dentsu announced that it’s planning to snap up indie ad boutique McGarry Bowen. McGarry Bowen’s clients include J.P. Morgan Chase and Hewlett-Packard. The ad firm had roughly $57 million in revenue last year, according to The Wall Street Journal. The buy is coming at an odd [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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