heineken



Valentine’s Day Ad Blitz: Heineken, Aerva and Head & Shoulders Go Social

Written on
February 13th 2014
Author
Richard L. Tso

ADOTAS — Forget the flowers, chocolates and trite Hallmark cards. With the world’s most romantic (or depressing) holiday less than a day away, several companies are dishing out the saccharine and cash towards social campaings to capitalize on the Valentine’s Day gift-giving trend. As Adweek first reported,Heineken partnered with ... more...

Ebuzzing Posts $67.5 Million in Revenue Following US Expansion

Written on
February 12th 2014
Author
Mike Daly

NEW YORK, February 12, 2014 (ADOTAS) — Ebuzzing, the fastest growing online video technology company in Europe, announced today it has achieved a profitable year in 2013, the second year in a row. With revenue of US$67.5 million and $4.0 million estimated EBITDA, the company grew by 31% year-on-year. ... more...

5 New Video Ads You Should Watch Now!

Written on
January 10th 2014
Author
Unruly Media

ADOTAS – It’s been a big week in AdLand, with a lot of impressive content to kick off the new year. Luckily, we’ve sifted through to find the top five ads of the week for your viewing pleasure, and this week’s round-up is all about family (aww). Read on for a ... more...

Exclusive: International Business Times Adds Native Video Ads

Written on
November 12th 2013
Author
Richard L. Tso

ADOTAS – International Business Times has just inked a deal with video native ad company Ebuzzing, to offer integrated brand experiences on its news website. The publishing industry has been scrambling frantically for a new online monetization strategy to compensate for the spiraling decline of print and online subscription-based models. In ... more...

WATCH: 7 Days of Creative Inspiration from Cannes Lion

Written on
June 14th 2013
Author
Adotas

ADOTAS — Cannes Lions is underway. The International Festival of Creativity kicked off in Cannes, France on Sunday, June 16, boasting a lineup featuring the likes of Sean Combs, Vivienne Westwood, Lou Reed, Sir Alan Parker, Annie Leibovitz, Jack Black, Jimmy Wales, Lee Clow, Rem Koolhaas and many more. Day 3: ... more...

Larissa’s Picks to Click: ABC & Mobile, Heineken & Tremor Video, Abercrombie & the Homeless

Written on
May 15th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. It’s good to be home, but unpacking everything is definitely not one of the first things on my to-do list. Ad Age ... more...

Gordon’s ‘Test Drive’ Heads List of Top 20 Viral Video Ads in March

Written on
April 8th 2013
Author
Mike Daly

ADOTAS (via Unruly) – From mock murders to the most testing of test drives, a quarter of the top 20 most shared ads during March were experiential campaigns. Of course, these types of ads are nothing new. However, in 2013, there seems a growing willingness by advertisers to put supposedly ... more...

Is Your Favorite Brand a Social Media Power Player?

Written on
March 25th 2013
Author
Adotas

The steady rise of social media has every company reconsidering marketing strategies and how they sell their products or services. With that in mind, global consulting firm Vivaldi Partners has published a new study measuring the impact of “social currency” and which brands are using social media effectively to target consumers. The firm ... more...

Six Tenets to Cross-Platform Engagement

Written on
February 21st 2013
Author
Josh Lamb

Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and often times, a sunk cost or “experiment.” Often times, the core strategy is ... more...

Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on
February 7th 2013
Author
Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector ... more...