hearst
Media Coalition Acquires Bargain-Hunting Search Engine Find n Save
ADOTAS – A group of newspaper publishers and other media companies, which includes The Hearst Corporation, are collaborating to sell more ad space, focusing on users looking for online deals. Eight companies have come together as a joint venture and have acquired Find n Save, a search engine focused on discount [...] more...
New York Times Co., Hearst, Tribune and Gannett Team Up for Private Exchange
ADOTAS – So long, ad networks and intermediaries — The New York Times Company, Hearst, Tribune and Gannett have jumped aboard the private exchange express. The four media online and offline giants have teamed up to form quadrantONE and unleash the Q online private audience platform and ad exchange. This new [...] more...
Hearst hires Hulu ‘main brain’
ADOTAS — Does Hearst have a plan? In another major hiring, AllthingsD reported that NBC Universal’s former chief digital officer George Kliavkoff, often billed as the main brain behind Hulu, has landed at Hearst. Yahoo News head Neeraj Khemlani came on board last month as VP and digital media special assistant [...] more...
Hearst shedding papers, partnering with Helium
ADOTAS — As Hearst prepares to close one door, it opens another. The company said that it will close or sell the San Francisco Chronicle unless a last-ditch cost cutting effort works, though it appears unlikely. The paper is northern California’s largest newspaper with a paid weekday circulation of 339,430, but [...] more...
Yahoo departures, new features and a reshuffle
ADOTAS — As a top executive leaves and the company rolls out new features, Yahoo employees await an reorganization that could either set the company on a course to take on Google or streamline parts for an eventual sale. The head of Yahoo’s news and information division, Neeraj Khemlani, has left [...] more...
Newspapers Create Ad Network To Compete
ADOTAS – Four major newspaper chains today announced the creation of quadrantOne, an online sales network that will allow advertisers to launch nationwide campaigns in one place. Advertisers will reach about 50 million unique visitors per month in 27 of the 30 top markets, the company says. Investors include Tribune Co., [...] more...
Hearst Goes Shopping, Buys Kaboodle
In their effort to gain leverage in the online advertising world, the Hearst Corporation, who recently acquired men’s media site UGO, has acquired social shopping site Kaboodle. This will give Hearst many cross-promotional opportunities for all of their properties as the site has e-commerce features. The details of integrating properties have not [...] more...
Shopetc.com Hires Interevco for Online Ad Sales
Hearst Magazines’ online outpost Shopetc.com has hired Interevco as its exclusive online advertising sales representative. Interevco will manage all new business as well as existing accounts across a variety of categories within the website. SHOP Etc. and Shopetc.com launched simultaneously in 2004 to allow consumers to literally shop the items they [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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