hearst
Newspapers Create Ad Network To Compete
ADOTAS - Four major newspaper chains today announced the creation of quadrantOne, an online sales network that will allow advertisers to launch nationwide campaigns in one place. Advertisers will reach about 50 million unique visitors per month in 27 of the 30 top markets, the company says. Investors include Tribune Co., [...] more...
Hearst Goes Shopping, Buys Kaboodle
In their effort to gain leverage in the online advertising world, the Hearst Corporation, who recently acquired men’s media site UGO, has acquired social shopping site Kaboodle. This will give Hearst many cross-promotional opportunities for all of their properties as the site has e-commerce features. The details of integrating properties have not [...] more...
Shopetc.com Hires Interevco for Online Ad Sales
Hearst Magazines’ online outpost Shopetc.com has hired Interevco as its exclusive online advertising sales representative. Interevco will manage all new business as well as existing accounts across a variety of categories within the website. SHOP Etc. and Shopetc.com launched simultaneously in 2004 to allow consumers to literally shop the items they [...] more...
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Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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