hearst



Fortune 500 Brands Bid for Native Ads on Adiant’s New Exchange

Written on
April 10th 2014
Author
Press Release

NEW YORK, April 10, 2014 (ADOTAS) – Adiant, owner of Adblade and IndustryBrains, the leading content-style advertising platforms, today announced the launch of its real-time bidding (RTB) exchange for native ads. Advertising agencies and demand side platforms (DSPs) can now bid on “in-content” ads across the web’s largest premium-only native ... more...

Hearst Unveils Native Ad Units for Mobile

Written on
May 29th 2013
Author
Richard L. Tso

ADOTAS — Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still witnessing double-digit annual growth, according to recent polls, consumers, and especially teens, are tuning out traditional banners ... more...

Steven Swartz Takes The Helm of Hearst Corporation as CEO

Written on
March 31st 2013
Author
Richard L. Tso

ADOTAS – It’s official: Steven Swartz will succeed Frank Bennack, Jr. as the new CEO of Hearst Corporation effective June 1, 2013. Swartz, who was named the company’s president only last December, is being elevated at a pivotal time for the media industry, facing a digital transition that is transforming ... more...

Hearst Revamps Online Magazines for Mobile Generation

Written on
February 12th 2013
Author
Richard L. Tso

Publishing powerhouse Hearst is embarking on a new strategy to change the way people consume editorial content, also giving rise to providing more integrated brand experiences offered by advertisers. Over the next several months, Hearst Digital Media’s portfolio of magazines will be getting a new look and feel. The publisher is ... more...

Media Coalition Acquires Bargain-Hunting Search Engine Find n Save

Written on
November 18th 2011
Author
Sarah Novotny

ADOTAS – A group of newspaper publishers and other media companies, which includes The Hearst Corporation, are collaborating to sell more ad space, focusing on users looking for online deals. Eight companies have come together as a joint venture and have acquired Find n Save, a search engine focused on discount ... more...

New York Times Co., Hearst, Tribune and Gannett Team Up for Private Exchange

Written on
February 28th 2011
Author
Gavin Dunaway

ADOTAS – So long, ad networks and intermediaries — The New York Times Company, Hearst, Tribune and Gannett have jumped aboard the private exchange express. The four media online and offline giants have teamed up to form quadrantONE and unleash the Q online private audience platform and ad exchange. This new ... more...

Hearst hires Hulu ‘main brain’

Written on
March 16th 2009
Author
Edward Barrera

ADOTAS — Does Hearst have a plan? In another major hiring, AllthingsD reported that NBC Universal’s former chief digital officer George Kliavkoff, often billed as the main brain behind Hulu, has landed at Hearst. Yahoo News head Neeraj Khemlani came on board last month as VP and digital media special assistant ... more...

Hearst shedding papers, partnering with Helium

Written on
February 25th 2009
Author
Edward Barrera

ADOTAS — As Hearst prepares to close one door, it opens another. The company said that it will close or sell the San Francisco Chronicle unless a last-ditch cost cutting effort works, though it appears unlikely. The paper is northern California’s largest newspaper with a paid weekday circulation of 339,430, but ... more...

Yahoo departures, new features and a reshuffle

Written on
February 24th 2009
Author
Edward Barrera

ADOTAS — As a top executive leaves and the company rolls out new features, Yahoo employees await an reorganization that could either set the company on a course to take on Google or streamline parts for an eventual sale. The head of Yahoo’s news and information division, Neeraj Khemlani, has left ... more...

Newspapers Create Ad Network To Compete

Written on
February 15th 2008
Author
Sarah Novotny

ADOTAS – Four major newspaper chains today announced the creation of quadrantOne, an online sales network that will allow advertisers to launch nationwide campaigns in one place. Advertisers will reach about 50 million unique visitors per month in 27 of the 30 top markets, the company says.  Investors include Tribune Co., ... more...