Chuck Corday, VP and GM of Hearst Magazines Digital Media stated “At Hearst, we always strive to work with the best-in-class to expand our deep content and tools to a bigger audience. As the leader in the widget category, Clearspring is the perfect partner for this project. Not only will the applications help to drive more referral traffic from leading social networks, aggregator and blog sites, but they will also provide our growing roster of advertisers with creative advertising and sponsorship opportunities.”

Hooman Radfar, CEO and co-founder of Clearspring Technologies said “Clearspring is excited to have been chosen as a partner by Hearst for widget distribution and tracking and we look forward to working with them as they forge their next-generation social media strategy.”

The widgets will include referral links back to Hearst Magazines Digital Media sites as well as advertising units.

Hearst Magazines Digital Media has been dipping into online media with several acquisitions as of late and now, the company is reaching further into mobile with the launch of sites for Harper’s BAZAAR (M.bazaar.com) and Marie Claire (M.marieclaire.com). This brings the company’s mobile portfolio to nine sites.

Chuck Cordray, vice president and general manager of Hearst Magazines Digital Media said, “Through research we found that 25% of our readers now have mobile Web-enabled cell phones but have not yet found what they are looking for. Much like the Internet was ten years ago, today is a brand new world for all of us on the mobile front, and it’s one with clear potential, if the content and delivery are right.”

The sites offer many interactive features and fashion and beauty tips to the BAZAAR and Marie Claire readers. The sites will be free to users but Hearst plans to monetize on the mobile sites by selling wallpaper images.