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Brands Account For 40% of Top 1,000 Most Shared Instagram Videos, Reports Unruly

Written on
October 23rd 2013
Author
AdotasWire

NEW YORK, LONDON, PARIS, STOCKHOLM, October 23, 2013 (ADOTAS) — Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data released today by marketing technology company Unruly. The social video marketing platform found that more than 80 different brands — including Samsung, ... more...

SwitchPitch Turns the Tables on Startup Innovation

Written on
October 15th 2013
Author
Richard L. Tso

ADOTAS – While events like TechCrunch Disrupt offer startups the opportunity to pitch their innovative ideas and business models to established entrepreneurs and venture capital firms, SwitchPitch is turning this model on its head. The organization bills its conferences as role-reversal events, where established companies pitch funded projects to startups ... more...

Flipping the Script: Major Media Companies Woo Startups

Written on
October 3rd 2013
Author
Mike Daly

ADOTAS -– Last month, we reported on a new initiative by The New York Daily News in which it will invest its various resources — including seed money and office space — in startup media tech companies. Yesterday, the Daily News joined a dozen other companies, including media giants HBO, Meredith Corporation, ... more...

AFAIK: Hawthorne Direct, Scripted.com, Adroit Digital, BrainShark, Softchoice, Yesmail, TruEffect

Written on
June 4th 2013
Author
Adotas

ADOTAS – Today’s email yields the following bulletpoint-worthy information: Hawthorne Direct, a full-service brand response advertising agency, has promoted Jessica Hawthorne-Castro (pictured) to Chief Operating Officer.  The announcement was made today by Tim Hawthorne, Chairman/CEO and Founder of Hawthorne Direct. Representing the “next generation” of brand marketing experts, Hawthorne-Castro, Tim Hawthorne’s daughter, ... more...

AFAIK: DDB Worldwide, Unruly, SapientNitro, Covario/Rio SEO

Written on
May 13th 2013
Author
Mike Daly

ADOTAS – Here’s what rose to the top of our Monday morning mailbag: DDB Worldwide has appointed John Minty as Chief Operating Officer of DDB California. Minty will be working alongside DDB California CEO Mike Harris to lead the reinvention of the agency offering to spur renewed growth. In the ... more...

HuffPost Intrigue: Balis Out, Arianna Next?

Written on
April 29th 2013
Author
Mike Daly

ADOTAS — A week ago today, we ran a Q&A I did with Janet Balis (pictured), publisher of the Huffington Post. The story came about when an in-house publicist pitched it to me in November. Balis was set to speak at ad:tech New York, but our respective schedules didn’t allow ... more...

Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on
February 7th 2013
Author
Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector ... more...

New SMAC Board Members Include Savar, Feder

Written on
August 21st 2012
Author
Mike Daly

Big Fuel Founder/COO Avi Savar (pictured), Mashable COO Sharon Feder, Google/Google+ Global Marketing Director Rikard Steiber and Resolution Media President Alan Osetek are among the industry heavyweights to be added to the Social Media Advertising Consortium (SMAC) board of directors. Among those re-elected to the SMAC board is Ian Schafer, founder ... more...

Case Study: AvatarLabs Bares Fangs With ‘True Blood’ Takeover Campaign

Written on
September 14th 2011
Author
Gavin Dunaway

ADOTAS – I’m told I bare an uncanny resemblance to Alexander Skarsgard, who plays Eric the vampire on HBO’s “True Blood.” I ultimately find this weird because Skarsgard is Swedish (born in Stockholm) and I don’t have a drop of Swedish blood in my mutt heritage (closest I get is ... more...

Is TV Everywhere for Everyone?

Written on
August 2nd 2011
Author
Adam Shlachter

ADOTAS – HBO’s famous tagline, “It’s not TV, it’s HBO,” can easily be adopted by any number of video content producers and distributors today. Substitute “HBO” for Hulu, YouTube, Netflix, VEVO or simply “video” and you can pretty easily summarize the shift happening today. Sure, TV is still the biggest ... more...