hbo
FT: HBO Mulling Broadband Channel
The higher-ups at Time Warner-owned HBO are said to be considering creating a new broadband Internet channel that will complement a customer’s existing cable TV service. In an interview with London-based Financial Times, HBO’s chief exec Chris Albrecht said that the premium network is in talks with cable operators about an [...] more...
HBO Launching Hispanic Mobisodes
HBO is teaming up with TV production company Galan Entertainment to produce “La Traductora,” AKA “The Translator,” a series of mobile-only episodes that follows the adventures of Carmen and her daughter Maribel. The show follows the format of a telenovela, or a Spanish-language soap opera. Carmen is a Hispanic immigrant, [...] more...
HBO, Deep Focus Solicit Spoken Word for “The Wire”
While it serves a consistent platter of successful programs, HBO hasn’t always replicated the commercial triumphs of shows like The Sopranos. Case in point, “The Wire”, arguably the most critically-adored series ever entrenched in the cable network’s roster (Slate.com, for one, has christened it “the greatest show ever”). But throughout [...] more...
Deep Focus, Blastro.com Launch Spoken Word Battle for HBO’s “The Wire”
To promote the fourth season of the drama “The Wire,” HBO is launching a user-generated contest that asks slam poets, hip-hop, and freestyle artists to speak out about how they were educated. “The Wire Spoken Word Battle,” designed to spark discussion about the central themes of the series, is hosted [...] more...
Play Creates Campaign for UK Arrival of “Entourage”
After developing a strong fan base in the US since 2004, HBO’s “Entourage” is finally making its way overseas to the UK. As described in a Brand Republic article, ITV has selected advertising agency Play to create a digital campaign to promote the series to the UK masses. Play has developed [...] more...
Deep Focus Turns ‘Entourage’ Campaign into a Popularity Contest
In just two seasons, HBO’s “Entourage” has given its audience an unfiltered, hilarious insider’s view of young Hollywood. As a result, any fan of this increasingly popular series would likely drop their daily routines in a hot second to roll with blossoming movie star Vincent Chase and his hangers-on. Thankfully, those [...] more...
The Proactive Interactive Agency: Deep Focus Fans the Future of Entertainment Marketing
Since it’s a given that many of us are anticipating The Sopranos’ long-delayed new season as if it were the second coming, an extensive, multi-channel campaign to promote it seems almost unnecessary. Perhaps that’s why Ian Schafer (left), the CEO/founder of New York interactive agency Deep Focus, took a different [...] more...
Klipmart Readies Online Audience for The Sopranos
They’re back. To commemorate and build anticipation for the March 12th debut of the sixth season of HBO’s The Sopranos, streaming video provider Klipmart, in conjunction with New York agency Deep Focus, is unveiling a new online ad campaign. The ad units include teaser clips from the new shows, video [...] more...
AOL Teams Sopranos up with Super Bowl
Immediately following Super Bowl XL on February 5th, fans can view streams on AOL of every commercial that aired during the game. Also, before the big game, Internet users can visit the gallery , view and vote for their favorite Super Bowl commercials of all time, including the “Mean Joe [...] more...
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Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
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