hbo
Case Study: AvatarLabs Bares Fangs With ‘True Blood’ Takeover Campaign
ADOTAS – I’m told I bare an uncanny resemblance to Alexander Skarsgard, who plays Eric the vampire on HBO’s “True Blood.” I ultimately find this weird because Skarsgard is Swedish (born in Stockholm) and I don’t have a drop of Swedish blood in my mutt heritage (closest I get is [...] more...
Is TV Everywhere for Everyone?
ADOTAS – HBO’s famous tagline, “It’s not TV, it’s HBO,” can easily be adopted by any number of video content producers and distributors today. Substitute “HBO” for Hulu, YouTube, Netflix, VEVO or simply “video” and you can pretty easily summarize the shift happening today. Sure, TV is still the biggest [...] more...
Hulu To Air Premieres Before TV
ADOTAS – Score for online video! Hulu will be airing some season premieres before they land on television. Its fall premiere lineup includes Prison Break, Bones, House, Heroes, The Office and 30 Rock and newbies Knight Rider, Lipstick Jungle, Chuck and Life. The latter four premieres will launch online one [...] more...
FT: HBO Mulling Broadband Channel
The higher-ups at Time Warner-owned HBO are said to be considering creating a new broadband Internet channel that will complement a customer’s existing cable TV service. In an interview with London-based Financial Times, HBO’s chief exec Chris Albrecht said that the premium network is in talks with cable operators about an [...] more...
HBO Launching Hispanic Mobisodes
HBO is teaming up with TV production company Galan Entertainment to produce “La Traductora,” AKA “The Translator,” a series of mobile-only episodes that follows the adventures of Carmen and her daughter Maribel. The show follows the format of a telenovela, or a Spanish-language soap opera. Carmen is a Hispanic immigrant, [...] more...
HBO, Deep Focus Solicit Spoken Word for “The Wire”
While it serves a consistent platter of successful programs, HBO hasn’t always replicated the commercial triumphs of shows like The Sopranos. Case in point, “The Wire”, arguably the most critically-adored series ever entrenched in the cable network’s roster (Slate.com, for one, has christened it “the greatest show ever”). But throughout [...] more...
Deep Focus, Blastro.com Launch Spoken Word Battle for HBO’s “The Wire”
To promote the fourth season of the drama “The Wire,” HBO is launching a user-generated contest that asks slam poets, hip-hop, and freestyle artists to speak out about how they were educated. “The Wire Spoken Word Battle,” designed to spark discussion about the central themes of the series, is hosted [...] more...
Play Creates Campaign for UK Arrival of “Entourage”
After developing a strong fan base in the US since 2004, HBO’s “Entourage” is finally making its way overseas to the UK. As described in a Brand Republic article, ITV has selected advertising agency Play to create a digital campaign to promote the series to the UK masses. Play has developed [...] more...
Deep Focus Turns ‘Entourage’ Campaign into a Popularity Contest
In just two seasons, HBO’s “Entourage” has given its audience an unfiltered, hilarious insider’s view of young Hollywood. As a result, any fan of this increasingly popular series would likely drop their daily routines in a hot second to roll with blossoming movie star Vincent Chase and his hangers-on. Thankfully, those [...] more...
The Proactive Interactive Agency: Deep Focus Fans the Future of Entertainment Marketing
Since it’s a given that many of us are anticipating The Sopranos’ long-delayed new season as if it were the second coming, an extensive, multi-channel campaign to promote it seems almost unnecessary. Perhaps that’s why Ian Schafer (left), the CEO/founder of New York interactive agency Deep Focus, took a different [...] more...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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