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FT: HBO Mulling Broadband Channel

Written on
November 22nd 2006
Author
Editor

The higher-ups at Time Warner-owned HBO are said to be considering creating a new broadband Internet channel that will complement a customer’s existing cable TV service. In an interview with London-based Financial Times, HBO’s chief exec Chris Albrecht said that the premium network is in talks with cable operators about an [...] more...

HBO Launching Hispanic Mobisodes

Written on
September 21st 2006
Author
Editor

HBO is teaming up with TV production company Galan Entertainment to produce “La Traductora,” AKA “The Translator,” a series of mobile-only episodes that follows the adventures of Carmen and her daughter Maribel. The show follows the format of a telenovela, or a Spanish-language soap opera. Carmen is a Hispanic immigrant, [...] more...

HBO, Deep Focus Solicit Spoken Word for “The Wire”

Written on
September 20th 2006
Author
Kiran Aditham

While it serves a consistent platter of successful programs, HBO hasn’t always replicated the commercial triumphs of shows like The Sopranos. Case in point, “The Wire”, arguably the most critically-adored series ever entrenched in the cable network’s roster (Slate.com, for one, has christened it “the greatest show ever”). But throughout [...] more...

Deep Focus, Blastro.com Launch Spoken Word Battle for HBO’s “The Wire”

Written on
September 15th 2006
Author
Editor

To promote the fourth season of the drama “The Wire,” HBO is launching a user-generated contest that asks slam poets, hip-hop, and freestyle artists to speak out about how they were educated. “The Wire Spoken Word Battle,” designed to spark discussion about the central themes of the series, is hosted [...] more...

Play Creates Campaign for UK Arrival of “Entourage”

Written on
August 21st 2006
Author
Editor

After developing a strong fan base in the US since 2004, HBO’s “Entourage” is finally making its way overseas to the UK. As described in a Brand Republic article, ITV has selected advertising agency Play to create a digital campaign to promote the series to the UK masses. Play has developed [...] more...

Deep Focus Turns ‘Entourage’ Campaign into a Popularity Contest

Written on
June 2nd 2006
Author
Kiran Aditham

In just two seasons, HBO’s “Entourage” has given its audience an unfiltered, hilarious insider’s view of young Hollywood. As a result, any fan of this increasingly popular series would likely drop their daily routines in a hot second to roll with blossoming movie star Vincent Chase and his hangers-on. Thankfully, those [...] more...

The Proactive Interactive Agency: Deep Focus Fans the Future of Entertainment Marketing

Written on
March 3rd 2006
Author
Kiran Aditham

Since it’s a given that many of us are anticipating The Sopranos’ long-delayed new season as if it were the second coming, an extensive, multi-channel campaign to promote it seems almost unnecessary. Perhaps that’s why Ian Schafer (left), the CEO/founder of New York interactive agency Deep Focus, took a different [...] more...

Klipmart Readies Online Audience for The Sopranos

Written on
February 27th 2006
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Editor

They’re back. To commemorate and build anticipation for the March 12th debut of the sixth season of HBO’s The Sopranos, streaming video provider Klipmart, in conjunction with New York agency Deep Focus, is unveiling a new online ad campaign. The ad units include teaser clips from the new shows, video [...] more...

AOL Teams Sopranos up with Super Bowl

Written on
February 3rd 2006
Author
Editor

Immediately following Super Bowl XL on February 5th, fans can view streams on AOL of every commercial that aired during the game. Also, before the big game, Internet users can visit the gallery , view and vote for their favorite Super Bowl commercials of all time, including the “Mean Joe [...] more...


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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