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Start Your Engines: A Sneak Peek at SXSW 2014

Written on
March 4th 2014
Author
Richard L. Tso

ADOTAS – If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin, Texas. ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...

An Overview of Twitter Ads: The Next Big Platform Is Here

Written on
April 2nd 2012
Author
DM Confidential

DM CONFIDENTIAL - During the Super Bowl, we found ourselves having to bite the bullet and not only accept that Twitter is here to stay, but more importantly, it just might become more pivotal than Facebook within the advertising ecosystem. Were I technical, I would spend all of my time ... more...