hashtag



Instagram Hits 300 Million Active Users, Announces Verified Accounts And Better Spam Filtering

Written on
December 10th 2014
Author
Adotas

Instagram announced it now has 300 million active users. They’ve added 100 million actives just nine months after announcing its 200th—but that doesn’t mean it’s making money. Too bad a picture isn’t worth 1,000 dollars—instead of 1,000 words! The photo sharing company, which was bought by Facebook in 2012 for a ... more...

Hashtag Hacking: How to Balance Daring with Digital Decorum

Written on
February 20th 2014
Author
Jack Holt

ADOTAS – Digital marketing continues to present new ways to snap up and engage new users. That’s why it’s so exciting — and also why it can be so dangerous. After all, it isn’t always safe on the cutting edge, but that’s exactly where most of today’s best digital marketing ... more...

Spoiler Alert: Gold Medal Olympic Sponsors on Social

Written on
February 14th 2014
Author
Adotas

ADOTAS – We’re midway through the 2014 Olympic games and with Sochi being several hours ahead of the U.S., the social media community is buzzing 24/7. Engagor, the platform for real-time customer engagement, social media monitoring and analytics, took a look at the official Olympic sponsors to gauge the success of ... more...

Newsjacking Super Bowl XLVIII, Plus 17 Hashtag Predictions

Written on
January 27th 2014
Author
David Melamed

ADOTAS — When Mark Twain was at a meeting of the Society of the Army of the Tennessee on November 12, 1879, he proclaimed, “I never could make a good impromptu speech without several hours to prepare it.” We live in a real-time world. A world where we share our ... more...

JBL Turns Tweets Into Music for Grammy Campaign

Written on
January 13th 2014
Author
Adotas

ADOTAS — In celebration of the 56th Annual GRAMMY Awards, today JBL launched “JBL Tweet Music,” a new digital experience that transforms tweets into music. Twitter users can tweet as they normally would using #JBLGrammys or #JBLTweetMusic, with @JBLAudio, and their tweet will be interpreted into a song. The keyboard ... more...

Stop Treating Social Like Display!

Written on
December 27th 2013
Author
Thomas Moyer

EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth ... more...

Let’s Stop Debating Whether or Not Super Bowl Ads are Worth It

Written on
December 13th 2013
Author
Chris Teso

ADOTAS — Every year the industry debates whether or not Super Bowl ads are worth the millions of dollars that brands invest for a TV spot (current estimate for the 2014 Super Bowl: $4 million for a 30-second spot). I’m not here for that debate, because it’s absolutely worth it if your primary ... more...

Q&A with Tagboard CEO Josh Decker: Has the Industry Gone Hashtag Crazy?

Written on
October 29th 2013
Author
Richard L. Tso

ADOTAS — Marketers today are apparently very high on hashtags. This ubiquitous symbol made popular by Twitter has quickly become a staple in commercials and online campaigns as a way to inject a bit of social engagement into the mix. But while hashtag usage has hit an all-time high, are ... more...

SmartFocus Launches New Product Enhancements to Help Marketers Deliver Smarter, Personalized Marketing

Written on
October 22nd 2013
Author
Press Release

NEW YORK, October 22, 2013 (ADOTAS) – SmartFocus , a global leader in real-time, personalized cloud marketing, today announced the availability of its October 2013 product release. This release highlights innovations such as new Dashboards with Live Benchmarks, a new Rapid Deployment Kit for the integration of advanced real-time recommendations, ... more...

Facebook Unveils #Hashtag Strategies for Advertisers

Written on
June 17th 2013
Author
Richard L. Tso

ADOTAS — After months of speculation, Facebook has finally announced that it will be incorporating hashtags onto the world’s largest social network. Hashtags have become widely popular on other social sites like Twitter and Instagram, providing a way for people to categorize and search for their social shares across the ... more...