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How Facebook is Evolving into a Direct-Response Vehicle

Written on
January 17th 2013
Author
Jennifer Leonard

As Facebook looks for ways to monetize their platform, they may also have found a way to strike a balance between the user experience and advertisers’ needs. In the past, Facebook was seen as a branding vehicle by most advertisers. It was incredibly hard to use Facebook as a direct-response [...] more...



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How Facebook is Evolving into a Direct-Response VehicleAs Facebook looks for ways to monetize their platform, they may also have found a way to strike a balance [...] more...

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