hasbro
The Big Data Fallacy: Is Your Targeting Data Transsexual?
Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect [...] more...
The Fabulous Scrabulous IS BACK!
ADOTAS – Facebook seems to be thinking along the “a rose by any other name would smell as sweet” lines with its relaunch of Scrabulous. Facebook’s popular Scrabulous is back, but with a redesigned board, some fancy new play options, a different point system, and er, a new name: Wordscraper. Scrabulous was [...] more...
Facebook’s Fabulous Scrabulous (Temporarily?) Scrapped
ADOTAS – Scrabulous, the popular Scrabble-esque game on Facebook has been pulled in response to action from Hasbro, the rights-holder to Scrabble in North America. Mattel, which owns Scrabble’s international rights, filed a suit against Facebook last week and requested Scrabulous’ removal from the site. Attempts to pull up the game [...] more...
Peer-To-Peer Marketing: No Pain, No Gain
Hasbro and Mattel are this week reported to be considering legal action against Facebook and the makers of the online word game, Scrabulous. The game is very similar if not quite identical to Scrabble itself, and has quickly become one of Facebook’s most popular applications. It’s listed in their top [...] more...
Facebook Is So UN-Scrabulous
Facebook has had to deal with one hit after another and now it’s taking one to its beloved open applications. The makers of the popular game Scrabble are asking the social network to remove the “Scrabulous” widget, claiming that it is an infringement on their copyright. The right to the game [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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