hasbro



The Big Data Fallacy: Is Your Targeting Data Transsexual?

Written on
February 6th 2013
Author
Richard L. Tso

Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect ... more...

The Fabulous Scrabulous IS BACK!

Written on
July 31st 2008
Author
Kathleen

ADOTAS – Facebook seems to be thinking along the “a rose by any other name would smell as sweet” lines with its relaunch of Scrabulous. Facebook’s popular Scrabulous is back, but with a redesigned board, some fancy new play options, a different point system, and er, a new name: Wordscraper. Scrabulous was ... more...

Facebook’s Fabulous Scrabulous (Temporarily?) Scrapped

Written on
July 29th 2008
Author
Kathleen

ADOTAS – Scrabulous, the popular Scrabble-esque game on Facebook has been pulled in response to action from Hasbro, the rights-holder to Scrabble in North America. Mattel, which owns Scrabble’s international rights, filed a suit against Facebook last week and requested Scrabulous’ removal from the site. Attempts to pull up the game ... more...

Peer-To-Peer Marketing: No Pain, No Gain

Written on
January 18th 2008
Author
Kai MacMahon

Hasbro and Mattel are this week reported to be considering legal action against Facebook and the makers of the online word game, Scrabulous. The game is very similar if not quite identical to Scrabble itself, and has quickly become one of Facebook’s most popular applications. It’s listed in their top ... more...

Facebook Is So UN-Scrabulous

Written on
January 16th 2008
Author
Sarah Novotny

Facebook has had to deal with one hit after another and now it’s taking one to its beloved open applications. The makers of the popular game Scrabble are asking the social network to remove the “Scrabulous” widget, claiming that it is an infringement on their copyright. The right to the game ... more...