harvard-business-school



Study: Biz Leaders Don’t Always Have the Guts to Trust Data

Written on
June 6th 2014
Author
Press Release

LONDON and WASHINGTON, D.C., June 6, 2014 (ADOTAS) – While today’s business executives across the world make decisions based on data, they are still pitting this against their intuition, a new report finds. Published today, “Decisive Action: How Businesses Make Decisions and How They Could Do It Better,” authored by the ... more...

Disrupt NY 2013: Introducing Enigma, the Google for Public Data

Written on
April 30th 2013
Author
Richard L. Tso

ADOTAS — There’s a sea of vital public data out there just waiting to be accessed, but currently, most people have no idea how to tap into it. Today at TechCrunch Disrupt in New York, one company stood out from the pack during the 10-minute company pitch session in front ... more...

The Weather Company Hires Eva Papoutsakis Smith as VP of Sales Strategy

Written on
November 13th 2012
Author
Press Release

NEW YORK (November 13, 2012) – The Weather Company (previously The Weather Channel Companies) has hired Eva Papoutsakis Smith (pictured) as vice president of sales strategy. Papoutsakis Smith joined TWC with experience from WebMD and Microsoft. In this newly created role, she will oversee strategic plan development and work closely with ... more...

How to Succeed as a Woman in Ad Tech

Written on
November 6th 2012
Author
Jennifer Agustin

According to a study released last month by Harvard Business School and the Interactive Advertising Bureau (IAB), the ad-supported Internet contributed to 5.1 million jobs in the U.S. and $530 billion to the US economy in 2011. The release of this information was timely, as the topic of job creation ... more...

IAB: Ad-Supported Internet Responsible for 5.1M US Jobs

Written on
October 1st 2012
Author
Press Release

NEW YORK, NY (October 01, 2012) — Employment in the ad-supported internet ecosystem doubled over the past four years to 5.1 million, making it one of the most dynamic sectors in the recessionary American economy, according to a study by researchers at the Harvard University Business School, commissioned by the ... more...

The Cookie Bomb Time Bomb: Finding Fault With the Last-Click Attribution Model

Written on
September 26th 2012
Author
Richard L. Tso

It’s a common trend among affiliate marketing companies and those who provide services to help drive online conversions: Cookie-bombing is on the rise. It has several permutations and manifestations, but all scenarios point to the concept of gaming the ad delivery system by driving up the number of ad impressions ... more...