harris-interactive
Industry Roundup
ADOTAS – A joint survey by Pontiflex and Harris Interactive found that only 12% of online adults have provided social networking information — such as a Twitter handle or Facebook username — to receive promotions from brands. Onet, the largest Polish social network, launched, an exclusive version of social web browser [...] more...
Study: Careful Aiming Olympics Budget at Teens
ADOTAS – Brand marketers should tread carefully when reaching out to the teen and tween market for the Summer Olympics, according to findings from Harris Interactive. Less than half, or 46%, of 13-18 year olds in the U.S. express an interest in the upcoming Olympics, including only 27% who say [...] more...
Study: People Don’t Like What You Do For a Living
ADOTAS – The average American is “skeptical” about Web sites that use information about a person’s online activity to customize content, according to a recent Harris Interactive study. But when introduced to four potential recommendations for improving Web sites’ privacy and security policies, they become “somewhat” more comfortable with the [...] more...
Survey: 40% of “Double Dippers” Go Online To Find Products Advertised on TV
ADOTAS — Most consumers are media multitaskers, double-dippers, typers or talkers – and how they approach media significantly affects how they interact with advertising. Video search engine giant blinkx today released the results of a television and online video survey that studied consumers’ viewing habits. Harris Interactive conducted the survey, which [...] more...
Mobile Advertising Steps It Up A Notch
Ingenio, a mobile pay-per-call ad provider, commissioned research that found over a quarter of the respondents preferred sponsored text links that appear as results to Web searches for mobile phone advertising. 4,123 adults responded to the survey and 26% replied positively to the concept of search-based mobile marketing. 21% of those [...] more...
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Latest News
- Got Funds? Magnetic Rakes in $1.25 Million Before Formal Launch March 22nd 2010 ADOTAS – To advance its goal of simplifying the process [...] more »
- Welcome Aboard: Industry Hirings March 22nd 2010 ADOTAS – Jonathan Isaac has been handed the newly minted [...] more »
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
Features
- Semantics Go Mainstream March 22nd 2010
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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