harris-interactive



2013 Social Gaming Trends and What They Mean for Marketers

Written on
December 31st 2013
Author
Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption ... more...

How Video Advertising Can Help Build Emotional Connections for Your Brand

Written on
April 15th 2013
Author
Ari Brandt

ADOTAS — Truly successful advertising makes a real connection and a lasting impression. Television, magazines and traditional outlets have offered a relatively effective platform for brands: from Apple to Wendy’s, brands have found ways to resonate with their audience in these mediums. But digital advertising, with the most promise, has ... more...

Survey: Digital, Social and Mobile Advertising Appearing as Content Can Be Damaging to Brand Trust

Written on
November 5th 2012
Author
AdotasWire

NEW YORK (November 5, 2012) – MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, commissioned Harris Interactive to survey U.S. online adults in October 2012. This survey focused on the perceptions about ads that attempt to appear as part of the content in any medium, ... more...

Mobile Apps Could Be Bad for Branding

Written on
November 11th 2010
Author
Gavin Dunaway

ADOTAS – As soon as the first App Store commercial appeared (am I allowed to use the phrase “There’s an app for that” without paying Steve Jobs a nickel?), brand managers across the country could be heard screaming, “We need one of those!” So marketers scrambled to get something into ... more...

Industry Roundup

Written on
October 15th 2009
Author
Gavin Dunaway

ADOTAS – A joint survey by Pontiflex and Harris Interactive found that only 12% of online adults have provided social networking information — such as a Twitter handle or Facebook username — to receive promotions from brands. Onet, the largest Polish social network, launched, an exclusive version of social web browser ... more...

Study: Careful Aiming Olympics Budget at Teens

Written on
August 6th 2008
Author
Kathleen

ADOTAS – Brand marketers should tread carefully when reaching out to the teen and tween market for the Summer Olympics, according to findings from Harris Interactive. Less than half, or 46%, of 13-18 year olds in the U.S. express an interest in the upcoming Olympics, including only 27% who say ... more...

Study: People Don’t Like What You Do For a Living

Written on
April 10th 2008
Author
Kathleen

ADOTAS – The average American is “skeptical” about Web sites that use information about a person’s online activity to customize content, according to a recent Harris Interactive study. But when introduced to four potential recommendations for improving Web sites’ privacy and security policies, they become “somewhat” more comfortable with the ... more...

Survey: 40% of “Double Dippers” Go Online To Find Products Advertised on TV

Written on
February 28th 2008
Author
Sarah Novotny

ADOTAS — Most consumers are media multitaskers, double-dippers, typers or talkers – and how they approach media significantly affects how they interact with advertising. Video search engine giant blinkx today released the results of a television and online video survey that studied consumers’ viewing habits. Harris Interactive conducted the survey, which ... more...

Mobile Advertising Steps It Up A Notch

Written on
June 26th 2007
Author
Sarah Novotny

Ingenio, a mobile pay-per-call ad provider, commissioned research that found over a quarter of the respondents preferred sponsored text links that appear as results to Web searches for mobile phone advertising. 4,123 adults responded to the survey and 26% replied positively to the concept of search-based mobile marketing. 21% of those ... more...