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Study: Careful Aiming Olympics Budget at Teens

Written on: August 6th 2008
Author: Kathleen

ADOTAS – Brand marketers should tread carefully when reaching out to the teen and tween market for the Summer Olympics, according to findings from Harris Interactive. Less than half, or 46%, of 13-18 year olds in the U.S. express an interest in the upcoming Olympics, including only 27% who say [...] more...

Study: People Don’t Like What You Do For a Living

Written on: April 10th 2008
Author: Kathleen

ADOTAS – The average American is “skeptical” about Web sites that use information about a person’s online activity to customize content, according to a recent Harris Interactive study. But when introduced to four potential recommendations for improving Web sites’ privacy and security policies, they become “somewhat” more comfortable with the [...] more...

Survey: 40% of “Double Dippers” Go Online To Find Products Advertised on TV

Written on: February 28th 2008
Author: Editor

ADOTAS — Most consumers are media multitaskers, double-dippers, typers or talkers – and how they approach media significantly affects how they interact with advertising. Video search engine giant blinkx today released the results of a television and online video survey that studied consumers’ viewing habits. Harris Interactive conducted the survey, which [...] more...

Mobile Advertising Steps It Up A Notch

Written on: June 26th 2007
Author: Editor

Ingenio, a mobile pay-per-call ad provider, commissioned research that found over a quarter of the respondents preferred sponsored text links that appear as results to Web searches for mobile phone advertising. 4,123 adults responded to the survey and 26% replied positively to the concept of search-based mobile marketing. 21% of those [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...