With the launch of this site, Hachette hopes users will be able to take an idea, gain inspiration and/or be able to realize their home decorating goals.

Donna Sapolin, Vice president/editor-in-chief of HOME, will head PointClickHome.com as the executive editor, while Vice Presidents/Editor-in-Chief Margaret Russell of ELLE Decor, Donna Warner of Metropolitan Home and Olivia Monjo Hachette of the Special Interest Publications Group will provide assistance website.

Some of the features on the website include a resource guide, which will enable customers to find products in a directory, a weekly update feature with Home of the Weeks, Product Picks, How-To’s and Ask an Expert, as well as a creative Tools section and a regular features section that includes profiles, interviews, and trend reports.

In a press statement, Kliger said, “As the in-market buyer’s behavior shifts, we are focusing on what we do best at Hachette — helping the consumer go from inspiration to action by editing vast amounts of choices and by providing independent product reviews and creative tools. This move is part of our larger strategy to make a significant investment in our strong brands across digital platforms.”

Shock is the US version of the French magazine Choc (which will still remain in print), and focuses on user-contributed photos with very little advertising. “We wanted to test the magazine’s concept in the U.S.; however, after six months in the marketplace, Shock’s performance at newsstands has not produced trends that indicate that we will get the returns that we are looking for,” said Hachette Filipacchi Media president Jack Kliger in a statement.

The print publication has had its share of troubles. Michael Yon, a Pulitzer-nominated Military blogger and photographer who spent 2005 embedded with a US infantry unit in Iraq, accused Shock of stealing one of his photos, which features an American soldier holding an Iraqi child.

The photo was voted Time Magazine’s top photo of the week in May 2005. When it appeared on the cover of Shock, it quickly became one of the magazine’s signature photos. Yon launched a successful online boycott of Hachette publications that banned Shock from the shelves of Rite Aid and Eckerd drug stores.

However, Shock will continue to live online where it has resonated with the magazine’s intended audience. “The web site has shown real energy and connection with this young demographic and the 41 page-views-per-visitor-session is one of the highest for web sites at Hachette,” added Kliger.

The website will re-launch in the Spring. Meanwhile, the final edition of the print magazine will hit stores in February.

With Revenue Science’s services, CarandDriver.com will extend its in-market inventory and increase the volume of high-value impressions available to advertisers who want to reach automotive enthusiasts.

Jim Keplesky, VP Interactive Sales for HFM US, explained in a statement, “We chose Revenue Science because they have the most sophisticated targeting capability available,” he continued. “We will have the ability to segment audiences not just by vehicle make and model, but now by specific visitor behavior. For example, we will be able to target consumers who have read two or more articles about a particular type of vehicle.”

Keplesky adds that, “Behavioral targeting has become an important element of major advertisers’ online marketing strategies, and we are happy to be working with Revenue Science to meet their needs. We expect to see a high level of adoption.”