hachette_filipacchi_media
Hachette Filipacchi to Unveil Shelter Web Network in Q2
Today, Hachette Filipacchi Media U.S. President/CEO Jack Kliger announced that in Q2, his publishing outlet will launch PointClickHome.com, a “comprehensive Web shelter network” that will serve as the online content hub for three of HFM’s established brands: ELLE Decor, HOME and Metropolitan Home. Additionally, PointClickHome.com will also house HFM [...] more...
HFM Folds Shock Magazine, Retains Web Property
After only six months, media publisher Hachette Filipacchi has chosen to pull the plug on photo tabloid magazine Shock citing poor sales. Meanwhile, the magazine’s online counterpart, ShockU.com, has done surprisingly well and will remain in operation. Shock is the US version of the French magazine Choc (which will still remain [...] more...
CarandDriver.com Integrates Behavioral Targeting
Beginning August 7, CarandDriver.com–the Web counterpart of Hachette Filipacchi Media U.S-owned Car and Driver magazine–will be delivering behavioral targeting services for automotive advertisers. The new advertising method for the site comes as a result of an agreement between Car and Driver and Revenue Science, a behavioral targeting provider for brand [...] more...
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HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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