hachette_filipacchi_media
Hachette Filipacchi to Unveil Shelter Web Network in Q2
Today, Hachette Filipacchi Media U.S. President/CEO Jack Kliger announced that in Q2, his publishing outlet will launch PointClickHome.com, a “comprehensive Web shelter network” that will serve as the online content hub for three of HFM’s established brands: ELLE Decor, HOME and Metropolitan Home. Additionally, PointClickHome.com will also house HFM [...] more...
HFM Folds Shock Magazine, Retains Web Property
After only six months, media publisher Hachette Filipacchi has chosen to pull the plug on photo tabloid magazine Shock citing poor sales. Meanwhile, the magazine’s online counterpart, ShockU.com, has done surprisingly well and will remain in operation. Shock is the US version of the French magazine Choc (which will still remain [...] more...
CarandDriver.com Integrates Behavioral Targeting
Beginning August 7, CarandDriver.com–the Web counterpart of Hachette Filipacchi Media U.S-owned Car and Driver magazine–will be delivering behavioral targeting services for automotive advertisers. The new advertising method for the site comes as a result of an agreement between Car and Driver and Revenue Science, a behavioral targeting provider for brand [...] more...
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Communications Fellow
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
