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Guinness Asks Customers to Mix Up Ads Before TV Air Date

Written on
January 31st 2007
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Guinness’s new “Hands” commercial, produced by agency Abbott Mead Vickers BBDO, won’t hit the airwaves until February 12th. But in a first for Guinness’s owner, Diageo, UK customers will get a “hands”-on experience with the ad creatives beforehand. “Hands” is part of Guinness’s “Good things come to those who wait” campaign [...] more...



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