Setko admits that his goals are ambitious, but insists he isn’t delusional. He said his ad model was designed to maximize the number of impressions per user per day – Setko insists a conservative estimate would garner 100 impressions on Guessermania per day – and with 1,000 active users, the site would be able to return $1 million in less than three years. With 10,000 users – four months.

For specific details, see the site’s “Do the Math” section.