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guerrilla_marketing



Social Media Guerrillas

Written on
June 8th 2010
Author
Murray Newlands

ADOTAS – The guerrilla marketing movement started in the 90’s when traditional forms of advertising and marketing got, well, boring. It’s an umbrella term that refers to any kind of untraditional marketing that is unexpected and unique. Wikipedia defines guerrilla marketing as, “…an unconventional system of promotions that relies on time, [...] more...

Stop Handing Me Flyers While I’m Doing 75 on the 405!

Written on
July 27th 2005
Author
Dana Jones

We’ve all had the experience of getting back to our car after a day of shopping at the mall and having to remove countless flyers from our windshield, promoting everything from weight loss to making money at home. A mere nuisance, their impact lasts only as long as it takes [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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