guerilla-marketing



Gone In 10 Seconds: How the Pioneers of Snapchat Marketing Use the App to Build Their Brand

Written on
December 12th 2013
Author
Guillaume Lelait and Esha Shah

ADOTAS – Snapchat has transformed the concept of photographs on social media from perfected and permanent timestamps to brief and impulsive acts of sharing and remains the purest form of a one-to-one real-time interaction on social media. The app is moving away from its negative reputation and will continue to ... more...

ad:tech New York 2012: ‘Angry’ Protesters, The Rise of Mobile & Death to Banners

Written on
November 13th 2012
Author
Richard L. Tso

Last Thursday, protests erupted outside of the Javits Center in New York City on the final day of ad:tech New York. A group of over 100 people gathered together outside of the event in protest, pumping their fists and screaming at the tops of their lungs. Were they American conservatives ... more...

Not-So-Terrible Twos

Written on
August 24th 2012
Author
Josh Levine

My son (not pictured) is “two half,” as he puts it. Silly boy doesn’t realize he’s actually closer to three. Not too long ago, we found ourselves deep in the throes of the Terrible Twos, that mythical point in post-infancy when, despite having perfect parents, a child is just out of control. ... more...