gsi-commerce
AFAIK: OpenX, Neustar Localeze, Direct Agents, True Action, Crisp Media, Connelly Partners
ADOTAS – OpenX Technologies, Inc. has appointed senior industry marketer Matthew Reid (pictured) to the newly created role of vice president of marketing. Reid will oversee OpenX’s marketing initiatives worldwide including branding, customer acquisition and product marketing, and will continue to build the existing marketing team with specialists and regional [...] more...
AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company
Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby, is [...] more...
Webcollage Launches Content Publishing for SMB Market
NEW YORK (October 17, 2012) – Webcollage Inc., an industry-leader in publishing rich product information to retailer websites, and which historically has focused on working with [...] more...
Quick Hits: Cognitive Match and Adnetik Hook Up, NeverBlue Introduces Day-Parting
ADOTAS – Dynamic creative targeter Cognitive Match has partnered with AdNetik to bring its real-time dynamic creative solution to impression by impression buying on AdNetik’s Audience Investment Management platform. Last week Cognitive Match incorporated eXelate’s audience data into both its dynamic creative preparation and hybrid audience- and contextual-based targeting. • Lead-gen network [...] more...
Quick Hits: VivaKi Launches CRM365, Barrett New Prez at e-Dialog
ADOTAS - VivaKi has launched CRM365, a new data-driven costumer relationship management tool designed to assist brands in engaging with customers across the social and mobile channels through the CRM365 Intelligence Platform. The 45-person operation will be led by new CEO Seth Solomons, previously Global CMO of Digitas, and partner with VivaKi digital and media [...] more...
ClearSaleing Docks at GSI’s Port
ADOTAS – At the close of 2010, I had more than a few industry people tell me that in the coming year attribution would jump to the front burner of industry concerns. Just yesterday we ran an a fascinating story on full-funnel attribution from C3 Metrics’ Mark Hughes, while last [...] more...
Industry news on hirings and finance
ADOTAS — Examiner.com, GSI Commerce, Hachette Filipacchi Media U.S and Associated Content all had recent annoucements. GSI Commerce a provider of e-commerce and multichannel solutions, has acquired certain assets of the Pepperjam affiliate marketing network and the Pepperjam full-service, interactive marketing agency which specializes in search. Terms were not disclosed. According [...] more...
Hires, Fires Round-Up: IMG, Spot Runner, GSI, TruMedia
ADOTAS – Talent agency IMG is saying goodbye to its media head, Chris Albrecht, who joined the firm last September. While the split was amicable according to IMG, Albrecht wasn’t able to raise $250 million for an investment fund – the task for which he was hired. That’s not a [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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