ADOTAS – OpenX Technologies, Inc. has appointed senior industry marketer Matthew Reid (pictured) to the newly created role of vice president of marketing. Reid will oversee OpenX’s marketing initiatives worldwide including branding, customer acquisition and product marketing, and will continue to build the existing marketing team with specialists and regional [...] more...
AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company
Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby, is [...] more...
NEW YORK (October 17, 2012) – Webcollage Inc., an industry-leader in publishing rich product information to retailer websites, and which historically has focused on working with [...] more...
ADOTAS – Dynamic creative targeter Cognitive Match has partnered with AdNetik to bring its real-time dynamic creative solution to impression by impression buying on AdNetik’s Audience Investment Management platform. Last week Cognitive Match incorporated eXelate’s audience data into both its dynamic creative preparation and hybrid audience- and contextual-based targeting. • Lead-gen network [...] more...
ADOTAS - VivaKi has launched CRM365, a new data-driven costumer relationship management tool designed to assist brands in engaging with customers across the social and mobile channels through the CRM365 Intelligence Platform. The 45-person operation will be led by new CEO Seth Solomons, previously Global CMO of Digitas, and partner with VivaKi digital and media [...] more...
ADOTAS – At the close of 2010, I had more than a few industry people tell me that in the coming year attribution would jump to the front burner of industry concerns. Just yesterday we ran an a fascinating story on full-funnel attribution from C3 Metrics’ Mark Hughes, while last [...] more...
ADOTAS — Examiner.com, GSI Commerce, Hachette Filipacchi Media U.S and Associated Content all had recent annoucements. GSI Commerce a provider of e-commerce and multichannel solutions, has acquired certain assets of the Pepperjam affiliate marketing network and the Pepperjam full-service, interactive marketing agency which specializes in search. Terms were not disclosed. According [...] more...
ADOTAS – Talent agency IMG is saying goodbye to its media head, Chris Albrecht, who joined the firm last September. While the split was amicable according to IMG, Albrecht wasn’t able to raise $250 million for an investment fund – the task for which he was hired. That’s not a [...] more...
- SXSW News: Kenshoo Integrates with Oracle for Social Marketing March 7th 2014 AUSTIN, March 7, 2014 (ADOTAS) –- Kenshoo, the global leader in [...] more »
- Study: Consumers Want a More Personalized Mobile Home Screen March 7th 2014 ADOTAS – New research from mobile analytics company Flurry shows noteworthy [...] more »
- Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens March 6th 2014 SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big [...] more »
- DataXu Adds Video to Private Exchange Capabilities March 6th 2014 BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider [...] more »
- YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study March 6th 2014 REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. [...] more »
- RR Donnelley Announces $350 Million Debt Offering March 6th 2014 CHICAGO, March 6, 2014 (ADOTAS) – RR Donnelley & Sons [...] more »
- Getty Images to Showcase Free, Legal Embed Capability at SXSWi March 6th 2014 NEW YORK and AUSTIN, March 5, 2014 (ADOTAS) – Global digital [...] more »
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
- The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss March 7th 2014
- Spotlight on Search: Yahoo! Gemini vs. Google Enhanced Campaigns March 6th 2014
- 6 Trends That Reinforce the Need for Unified Data Collection March 6th 2014
- 4 Important Lessons B2B Marketers Learned in 2013 March 5th 2014
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- SXSW News: Kenshoo Integrates with Oracle for Social Marketing - Responsivemts | Responsivemts: [...] Report Rattles Currency's WorldBrands' Organic Facebook Reach Has Plummeted Since OctoberSXSW News: Kenshoo Integrates
- #DailyDigital It’s Friday. Facebook Is Doing Something to the Newsfeed. Again. | Trey Peden - Digital. Marketing. Management.: [...] Five Things the FTC Will Get Tough on in 2014 I wanted to read
- Jeff Yablon: of course ... there's always the question of revenue split ... interesting new service just
- Articles Written by Bob Bentz | Bob Bentz: [...] 7/14/08 — Adotas [...]