grp



Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to ... more...

How Much For That Cookie in the Window?

Written on
August 4th 2011
Author
Randy Wootton

ADOTAS – The  greatest strength and the greatest weakness of the Internet as a marketing vehicle is its measurability. This is due, in part, because people can’t agree on what to measure. In the early days, everyone was excited about click-through rates (CTRs) and the first ads which could garner CTRs of 30% or more. Over time, ... more...

Beyond Clicks: Nailing Down Ad Effectiveness

Written on
February 4th 2011
Author
Ariel Geifman

ADOTAS – For the past decade, advertising was measured by reach, frequency and Gross Rating Points (GRP). However, when online advertising came about, it had a distinct advantage — measuring users’ reaction to the ad that was presented to them. This is how the click was born, and became synonymous with ... more...