groupm
Xaxis Opens Audience Buying Center for GroupM
ADOTAS – Apparently there was some client commotion when the news came out that Brian Lesser had been replaced as general manager of the Media Innovation Group, one of WPP’s ad tech outlets. The agency holding company ambiguously announced that he’d moved to another part of the company. Well, WPP simply [...] more...
Quick Hits: Traffic Marketplace Is Now Epic Marketplace
Exactly one year after Epic Media Group completed its acquisition of Connexus, Epic has rebranded Traffic Marketplace as Epic Marketplace and established it as an umbrella for its EpicSocial, EpicDisplay and EpicMobile brands. AdBlade calls itself a brand-safe ad network, and its got the third-party validation to prove it. About 80% of the 1.5 billion [...] more...
Internet advertising, beyond the glory days
ADOTAS — The latest news that online advertising has slowed might not be a hiccup but a long term condition. In Britain, which is seen as a bellwether because nearly a fifth of ad spending there occurs online, Internet advertising actually fell slightly in the second half of the year, according [...] more...
GroupM and data ownership
ADOTAS — GroupM has altered the terms and conditions of its online advertising buys with publishers, including one connected to data ownership. GroupM’s new term amends the industry standard by adding, “Notwithstanding the foregoing or any other provision herein to the contrary, it is expressly agreed that all data generated or [...] more...
Study: Interactive Ad Spend To Eat Up Traditional’s Share
ADOTAS – Interactive media’s share of worldwide ad spend is expected to hit 15% by 2009 – almost double the share it raked in just four years ago. A study from WPP’s GroupM found that interactive media will continue to go gangbusters as traditional media spend shrivels. Last year, ad spending [...] more...
How’s That Ad Doing? Find Out With New Tracking Tool
ADOTAS — Wonder how your display advertisement is actually performing? Contextual advertising company and operator of the ADSDAQ Exchange, ContextWeb Inc., has launched a new technology platform for media buyers who want to track their interactive advertising campaigns. The ADSDAQ Exchange Trading Desk will enable buyers to buy more inventory in [...] more...
Internet and TV Fuel 2008 Spending Growth
According to a report by GroupM, television and the internet will fuel the growth of advertising spending in 2008. Much of the money seems headed towards search. In a quote by ClickZ, “I think the whole search area is primarily fueled by new money,” said Adam Smith, futures director at [...] more...
Results Are In: Aegis And WPP On Top
In a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks. Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide. The WPP’s GroupM [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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