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Study: Interactive Ad Spend To Eat Up Traditional’s Share

Written on: July 22nd 2008
Author: Kathleen

ADOTAS – Interactive media’s share of worldwide ad spend is expected to hit 15% by 2009 – almost double the share it raked in just four years ago. A study from WPP’s GroupM found that interactive media will continue to go gangbusters as traditional media spend shrivels. Last year, ad spending [...] more...

How’s That Ad Doing? Find Out With New Tracking Tool

Written on: March 19th 2008
Author: Editor

ADOTAS — Wonder how your display advertisement is actually performing? Contextual advertising company and operator of the ADSDAQ Exchange, ContextWeb Inc., has launched a new technology platform for media buyers who want to track their interactive advertising campaigns. The ADSDAQ Exchange Trading Desk will enable buyers to buy more inventory in [...] more...

Internet and TV Fuel 2008 Spending Growth

Written on: January 28th 2008
Author: Editor

According to a report by GroupM, television and the internet will fuel the growth of advertising spending in 2008. Much of the money seems headed towards search. In a quote by ClickZ, “I think the whole search area is primarily fueled by new money,” said Adam Smith, futures director at [...] more...

Results Are In: Aegis And WPP On Top

Written on: June 22nd 2007
Author: Editor

In a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks. Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide. The WPP’s GroupM [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...