group-commerce
Chegg Aims Discounts at Students, Shares College Demo Insights
ADOTAS – Receiving a few press releases regarding developments at Chegg, an online student resource center and social marketing platform, I was amused that in one press release students were described as “big spenders” and in another as “penny pinchers.” (Maybe they’re high-rolling tightwads?) But we have to differentiate between the academic levels [...] more...
Inside Group Commerce’s Group-Buying Platform for Media Companies
ADOTAS – “We’ve seen this story before,” says Jonty Kelt, Group Commerce CEO and cofounder, as well as a former DoubleClick and Google executive. “Group buying is a big market that’s going to fragment.” When Kelt first started contemplating the group-buying segment in 2009, he saw a lot of parallels to [...] more...
Tippr Picks Up WhitePages.com’s DealSpot
ADOTAS – More consolidation in the group-buying space: Tippr, maker of the white-label daily deal platform PoweredByTippr, has bought social buying website DealPop away from WhitePages.com. According to Tippr, DealPop’s national sales team, engineering crew and group-buying infrastructure will be integrated to provide publishers using its end-to-end deals platform an expanded [...] more...
Group Commerce Hooks Up Boston.com With Group-Buying
ADOTAS – Hey publishers, why let Groupon have all the group-buying fun? Especially when Group Commerce can easily plug in its group-buying and social commerce platform to your site to let the deals go flying. Already powering group-buying initiatives at The New York Times, Thrillist and DailyCandy, Group Commerce has just added Boston.com to its [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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