greystripe



ValueClick’s CMO Discusses Company’s Rebranding as Conversant

Written on
February 6th 2014
Author
Richard L. Tso

ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed for its $100 million IPO, signaling that the fast-moving ad tech space is heating up with similar recent moves ... more...

UPDATED: Mobile Magic Makers Are Psyched By Prospect of Smaller iPad

Written on
October 25th 2012
Author
Mike Daly

Tuesday’s introduction of the iPad Mini is being met with no small amount of enthusiasm from those in and around the mobile ad space. Glenn Kiladis, vice president and general manager, FreeMyApps, Fiksu: “Apple’s iPad Mini will certainly provide an array of tablet marketing opportunities. The smaller form factor and lighter weight ... more...

GreyStripe’s AdBoosters Pump Up the Click-to Actions

Written on
October 18th 2011
Author
Gavin Dunaway

ADOTAS – Mobile ad network GreyStripe, now part of the ValueClick family, has introduced a new series of mobile ad units with Ad Boosters, 40×40 click-to action buttons out of the way of the actual campaign message. These touchpoints can be customized depending on what kind of action the campaign (or ... more...

Retargeter Dotomi Scooped Up by ValueClick

Written on
August 3rd 2011
Author
Gavin Dunaway

ADOTAS – ValueClick seems to be seriously fleshing out its offerings — after acquiring mobile ad network Greystripe back in April, the multichannel marketer has just purchased retargeting specialist Dotomi, complete with its in-house dynamic creative technology. The price tag was $295 million — 55% cash and 45% ValueClick stock. Dotomi CEO John Guiliani ... more...

Greystripe Serves Mobile Video Ads, Cross-Platform

Written on
June 24th 2011
Author
Gavin Dunaway

Video ad network Greystripe, recently acquired by ValueClick, has introduced cross-platform mobile video ad units, ready to be served within iOS and Android smartphone and tablet apps as well as the mobile web. Advertisers need only deliver a 30-second or shorter clip and Greystripe will do the reformatting work — optimizing ... more...

Many iAds Tripped Up at Starting Gate

Written on
August 17th 2010
Author
Gavin Dunaway

ADOTAS – “Mobile ads suck,” Apple CEO Steve Jobs infamously declared when introducing Apple’s new mobile ad product, the iAd, back in April. However, he may never have guessed what agencies are saying sucks more: developing iAds with Apple. Marketers for the launch partners of the iAd have complained bitterly that ... more...

Case Study: Greystripe Drives Buick Engagement

Written on
July 29th 2010
Author
Dane Holewinski

ADOTAS – Standing out against the competition in the advertising world can seem like a daunting task for brands. A new study by comScore of a Buick LaCrosse mobile advertising campaign using Greystripe’s Immersion Ads, showed that these interactive ads are memorable, engaging and highly effective. To help brands engage their ... more...

iAd: Another Revolution for Apple’s Trophy Case?

Written on
July 27th 2010
Author
Gavin Dunaway

ADOTAS – Between grunts about a $1 million floor and its single platform, there was plenty of whispers from all mobile players that the iAd might truly legitimize the space — particularly in the eyes of major advertisers. Traversing the digital advertising landscape, you’ll hear one crowd claim that mobile advertising ... more...

Cracks in iPhone’s Mobile Supremacy

Written on
June 11th 2010
Author
Gavin Dunaway

ADOTAS – What is a financial analyst anyway? Rumor-monger seems like a better title. Yesterday Kaufman Brothers’ Shaw Wu wrote a note to investors informing them he had the inside word that AT&T is losing its iPhone exclusivity in the first half of next year and T-Mobile will likely reap the ... more...

Google Shut Out of Apple’s Mobile Ad Party

Written on
June 10th 2010
Author
Gavin Dunaway

ADOTAS – UPDATED BELOW  “Just because we’re competing with somebody doesn’t mean we have to be rude,” Apple CEO Steve Jobs told the crowd at All Things Digital’s D8 conference last week. He was referring to Google — “They decided to compete with us” — properties, such as maps and ... more...