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Quattro Partners With GreyStripe

Written on
August 18th 2008
Author
Editor

ADOTAS — Quattro Wireless, a mobile ad network, has partnered with GreyStripe, a mobile in-game advertising firm, to provide online gaming and in-game ads across select publisher sites developed and hosted by Quattro Wireless. CollegeHumor.com is the first of Quattro’s Network to use Greystripe’s mobile gaming option on their site [...] more...

Gaming Company: Gaming Ads Work!

Written on
June 6th 2008
Author
Kathleen

ADOTAS – In a shocking development, mobile game advertising network Greystripe has released a report saying companies should allocate more of their ad spend toward mobile games. The company isn’t just spitting into the wind though – it gathered data from several sources (GameJump.com, Dynamic Logic, Insight Express and Greystripe’s [...] more...

Study: Mobile Ads Boost Brand Awareness 19%

Written on
April 28th 2008
Author
Kathleen

ADOTAS – Interactive ad-supported mobile gaming company Greystripe just released research conducted by Dynamic Logic measuring the effectiveness of its mobile advertising campaign for “The Golden Compass.” Survey respondents were separated into “control” and “exposed” groups based on who saw the ads (786 mobile Web users between the ages of 18 [...] more...

Greystripe Launches Self Service In-Game Mobile Ad Tool

Written on
February 13th 2007
Author
Editor

From the 3GSM World Congress 2007 Tradeshow in Barcelona today, mobile in-game ad network Greystripe unveiled a new portal called the AdWRAP Marketplace, a globally useable ad purchasing tool that will create an opportunity for full-screen ads to be displayed within mobile games. The AdWRAP Marketplace portal is both [...] more...

BuzzCity Joins Greystripe’s AdWRAP Pack

Written on
January 12th 2007
Author
Editor

Ad-supported mobile game distributor Greystripe has announced that BuzzCity is the newest member of its AdWRAP Catalog Program. BuzzCity provides wireless community service and operates myGamma, a mobile community for young adults with a global reach that spans countries across Asia, Europe, North & South America, Middle East and [...] more...

Greystripe Nabs Best in Show at Mobile Conference

Written on
November 22nd 2006
Author
Editor

Greystripe announced yesterday that it has cleaned house at this year’s Under the Radar Mobility Conference, picking up the Best in Show Overall award for its mobile advertising network and its free game distribution portal Gamejump.com. According to the release, Greystripe won the award over 32 other emerging startups [...] more...

Greystripe Teams up with Game Developer Alten8

Written on
September 7th 2006
Author
Editor

Mobile in-game advertising company Greystripe has partnered with game developer Alten8 to bring 38 more mobile games to Greystripe’s mobile game portal, GameJump.com. Each game will use Greystripe’s AdWRAP for Publishers platform, which provides “wraps” each game in branded advertising. Because they’re ad-supported, the games downloaded from GameJump.com are free [...] more...

Greystripe Launches Ad-Supported Downloadable Gaming Site

Written on
August 16th 2006
Author
Editor

Mobile game advertising company Greystripe has launched GameJump, its new downloadable gaming service. Unlike most downloadable mobile games, GameJump games are free to download and play. Instead of customers paying for a game, each game features a full-screen branded “wrap” that surrounds the game and can let advertisers reach consumers [...] more...

Greystripe, HandyGames to Publish 28 Ad-Supported Game Titles

Written on
August 1st 2006
Author
Editor

Four month-old mobile in-game advertising company Greystripe has partnered with German mobile game publisher HandyGames to distribute 28 free ad-supported titles. Each title will use Greystripe’s AdWRAP for Publishers system to connect to AdWRAP, the Greystripe ad network, which supports mobile marketing, viral promotion, advergaming and ad targeting. The 28 [...] more...

Greystripe Launches Mobile In-Game Ad Network

Written on
May 10th 2006
Author
Editor

This week at the E3 gaming industry conference, in-game advertising company Greystripe announced the launch of their AdWRAP mobile in-game advertising platform. Launch sponsors include Zagat, Speedee Oil, GPShopper, and Modtones. AdWRAP uses an opt-in system that will let mobile users download free ad-supported games to their mobile phones. They [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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