greystripe
GreyStripe’s AdBoosters Pump Up the Click-to Actions
ADOTAS – Mobile ad network GreyStripe, now part of the ValueClick family, has introduced a new series of mobile ad units with Ad Boosters, 40×40 click-to action buttons out of the way of the actual campaign message. These touchpoints can be customized depending on what kind of action the campaign (or [...] more...
Retargeter Dotomi Scooped Up by ValueClick
ADOTAS – ValueClick seems to be seriously fleshing out its offerings — after acquiring mobile ad network Greystripe back in April, the multichannel marketer has just purchased retargeting specialist Dotomi, complete with its in-house dynamic creative technology. The price tag was $295 million — 55% cash and 45% ValueClick stock. Dotomi CEO John Guiliani [...] more...
Greystripe Serves Mobile Video Ads, Cross-Platform
Video ad network Greystripe, recently acquired by ValueClick, has introduced cross-platform mobile video ad units, ready to be served within iOS and Android smartphone and tablet apps as well as the mobile web. Advertisers need only deliver a 30-second or shorter clip and Greystripe will do the reformatting work — optimizing [...] more...
Many iAds Tripped Up at Starting Gate
ADOTAS – “Mobile ads suck,” Apple CEO Steve Jobs infamously declared when introducing Apple’s new mobile ad product, the iAd, back in April. However, he may never have guessed what agencies are saying sucks more: developing iAds with Apple. Marketers for the launch partners of the iAd have complained bitterly that [...] more...
Case Study: Greystripe Drives Buick Engagement
ADOTAS – Standing out against the competition in the advertising world can seem like a daunting task for brands. A new study by comScore of a Buick LaCrosse mobile advertising campaign using Greystripe’s Immersion Ads, showed that these interactive ads are memorable, engaging and highly effective. To help brands engage their [...] more...
iAd: Another Revolution for Apple’s Trophy Case?
ADOTAS – Between grunts about a $1 million floor and its single platform, there was plenty of whispers from all mobile players that the iAd might truly legitimize the space — particularly in the eyes of major advertisers. Traversing the digital advertising landscape, you’ll hear one crowd claim that mobile advertising [...] more...
Cracks in iPhone’s Mobile Supremacy
ADOTAS – What is a financial analyst anyway? Rumor-monger seems like a better title. Yesterday Kaufman Brothers’ Shaw Wu wrote a note to investors informing them he had the inside word that AT&T is losing its iPhone exclusivity in the first half of next year and T-Mobile will likely reap the [...] more...
Google Shut Out of Apple’s Mobile Ad Party
ADOTAS – UPDATED BELOW “Just because we’re competing with somebody doesn’t mean we have to be rude,” Apple CEO Steve Jobs told the crowd at All Things Digital’s D8 conference last week. He was referring to Google — “They decided to compete with us” — properties, such as maps and [...] more...
Greystripe and Adobe Team Up to Challenge iAds
ADOTAS – By prohibiting developers to use Flash in building apps for its mobile devices, Apple doesn’t seem to recognize that Flash isn’t just software, it’s a drug… Yeah, Steve Jobs, you think Flash is crappy tech but developers are addicted to it, they gotta get their fix. Why can’t [...] more...
Best Laid Plans of iPads and iPhones
ADOTAS – While the iPad is being released this weekend to the tech-hungry masses, and I’ve just caught up with 2007. Watch out, world – I have an iPhone and that sucker is addictive. I stayed up till 3:00 a.m. tooling with the device the day I got it — [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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