government

Some Industries Are More Clickable Than Others

Written on: May 23rd 2011
Author: Ariel Geifman

ADOTAS – Government and Utilities ad campaigns should wish that they were more like sports teams. It is a fact of life that some industry verticals need to fight an uphill battle to deliver their message to users, while others enjoy a light tailwind breeze. A look at the newly [...] more...

Online Privacy Goes Federal

Written on: November 30th 2010
Author: Peter Koeppel

ADOTAS – “Online privacy” is an all-encompassing term no one is using lightly these days. With a click of a button and the right skills, anyone in the world can have access to certain parts of your identity, from your name, to your hometown, to your employment status, to your marital [...] more...

Is the government coming for you?

Written on: June 28th 2009
Author: DM Confidential

DM CONFIDENTIAL — Given the marketing tactics that currently drive so much of the volume in the performance marketing space, articles headlining with “FTC Looks to Regulate Blogger Credibility” or “FTC Change in Endorsement and Testimonial Policy” should make any in our space’s heart palpitate a little faster and sit [...] more...

Whither $400 million in GM Ad Spending?

Written on: December 1st 2008
Author: Sarah Novotny

ADOTAS — It won’t be going online. The country’s largest automaker is considering if it should cut loose Pontiac, Saab and Saturn, according to a report from Bloomberg that cites unnamed sources. Through August, GM has spent $286 million in measured spending, and last year spent $400 million. As the Big [...] more...

Who Will Lead Google?

Written on: November 25th 2008
Author: Sarah Novotny

ADOTAS — Are the three smart, talented and wealthy guys at the top of the Google food chain ready to move on? That’s the speculation as CEO Eric Schmidt gabs on Rachel Maddow’s show on MSNBC about bailouts for automakers and Citigroup, and talks elsewhere how the government should invest in [...] more...

Google Goes Federal with New Search Site

Written on: June 15th 2006
Author: Sarah Novotny

Google–which has already expanded its omnipresent search engine with news, directions and maps, scholarly journals, books, blogs, and most recently, Shakespearean plays–has announced a new site for searching federal government Web sites. According to The Washington Post, the new product joins other sites like FirstGov.gov and govspot.com [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »

Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »

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Features

Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012
Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
How Social Targeting Can Lead to Discovery February 7th 2012

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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