google



The ABC’s of Alphabet: Google Reorganized

Written on
August 11th 2015
Author
Adotas

Google is reorganizing under a new name — Alphabet — a parent entity that will contain several companies: Google, Nest, Calico, Fiber (high speed internet service), Google Ventures, Google Capital, and incubator products like Google X that is developing the drone service, Wing. Alphabet Inc. will replace Google Inc. ... more...

comScore & Google Measurement Solution Now Widely Available to DoubleClick Customers

Written on
August 6th 2015
Author
Adotas

comScore, Inc., a global media measurement and analytics company, announced that comScore validated Campaign Essentials™ (vCE®) is now widely available to U.S. Google DoubleClick customers across DoubleClick Digital Marketing and DoubleClick for Publishers. comScore vCE in DoubleClick is the first independent audience delivery evaluation solution to be directly integrated into ... more...

Hotwire Reports: Marketers Need to Break Out of Silos

Written on
August 4th 2015
Author
Adotas

One campaign, many channels. Marketers are lectured to about this all the time, but is it actually happening? According to senior marketers the answer is no; 46% admit campaigns tend to run in isolation, while nearly a third (30%) say their campaigns are not designed for multichannel. Rebecca Honeyman, VP and ... more...

Searchmetrics Report: Quality Content Is More Important Than Ever

Written on
August 2nd 2015
Author
Adotas

Searchmetrics, a company focused on search experience optimization–which includes SEO and Content Performance Marketing–has released its annual study “Search Ranking Factors and Rank Correlations – Google US 2015.” It says Google is more focused than ever on giving higher search rankings to good quality Web content that’s easy to understand ... more...

Brands and Retailers Are Searching, Searching: Who Will Find the Pot of Gold?

Written on
July 24th 2015
Author
Jonathan Opdyke

Q: What do the findings in Searchmetrics’ SEO Survival Guide/2014 Ranking Factors Study mean for brands and retailers looking to have an equal level of visibility outside of Google, Amazon or eBay and will there be a shift in visibility for these search players on mobile? A: The findings back up ... more...

Google’s Now Second Most Valuable Company in the World (Apple’s #1)

Written on
July 20th 2015
Author
Adotas

Google reported better than expected Q2 2015 earnings, sending stock prices up by around 12%. HIghlights of the report: — Revenues of $17.7 billion and revenue growth of 11% year-over-year; (without fluctuations in currency, revenue growth would have been 18% year-over-year) — Strong performance of core search business, particularly mobile, and ... more...

Q&A with Jamie Hill: An In-Depth Look at Google’s (Possibly) Skewed Search Results

Written on
July 14th 2015
Author
Adotas

A Q&A with adMarketplace’s Chairman & CEO Jamie Hill on the recent study that suggested Google harms consumers by skewing search results. According to an academic paper by Tim Wu, Michael Luca, and the Yelp data science team, Google’s algorithm manipulates search results to favor its own web properties over organic ... more...

Google’s New Flash Pause Tool — Are Video Ads Crippled? An Exclusive Q&A with Vince Meyer

Written on
June 18th 2015
Author
Vincent Meyer

Google’s latest Flash pause tool lets users pause plugin content that is peripheral to the main page. Q: What does this mean? Essentially, Google Chrome detects and pauses flash plugin content that’s independent of the main content. So, a flash banner ad would be paused, but a flash video game would still ... more...

Searchmetrics: Winners & Losers From Google’s New Mobile-Friendly Algorithm

Written on
April 28th 2015
Author
Adotas

Search software specialist Searchmetrics has produced an early analysis of the impact in the US of Google’s mobile-friendly algorithm update that’s designed to increase the rankings of web pages deemed mobile-friendly (easier to view and navigate on mobile phones) in Google’s mobile search results. The analysis highlights some preliminary ... more...

g-Shift Survey: Who’s Ready for Google’s Mobile-Friendly Algorithm Update?

Written on
April 14th 2015
Author
Adotas

Google’s new mobile-friendly algorithm update, which is expected to prioritize mobile-friendly websites in search results, goes into effect on April 21 and digital marketers have mixed views on whether this change will impact their business. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey ... more...