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Searchmetrics: Winners & Losers From Google’s New Mobile-Friendly Algorithm

Written on
April 28th 2015
Author
Adotas

Search software specialist Searchmetrics has produced an early analysis of the impact in the US of Google’s mobile-friendly algorithm update that’s designed to increase the rankings of web pages deemed mobile-friendly (easier to view and navigate on mobile phones) in Google’s mobile search results. The analysis highlights some preliminary ... more...

g-Shift Survey: Who’s Ready for Google’s Mobile-Friendly Algorithm Update?

Written on
April 14th 2015
Author
Adotas

Google’s new mobile-friendly algorithm update, which is expected to prioritize mobile-friendly websites in search results, goes into effect on April 21 and digital marketers have mixed views on whether this change will impact their business. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey ... more...

Context is Everything: How to Counter AdBlock

Written on
April 9th 2015
Author
Todd Garland

Use of AdBlock and similar tools is increasing. AdBlock alone saw a 70% increase in adoption between June 2013 and June 2014. This growth is especially steep in Western countries, with over 28% of Americans reporting that they’ve installed the program. It indicates that consumers are telling advertisers something is ... more...

10 Most-Viewed Video Ads on YouTube: February 2015

Written on
March 23rd 2015
Author
Adotas

Google has released the YouTube Ads Leaderboard for February 2015. Some interesting news: Viewers continued to watch Super Bowl ads long after the game was over. Dig this: 7 of the top 10 ads this month are from the Super Bowl. Every video ad in the top ten generated over ... more...

Signal Launches Unified Customer View Solution

Written on
February 12th 2015
Author
Adotas

Signal, a cross-channel marketing technology company, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data. “Marketers’ ability to deliver true one-on-one marketing is limited to their ability ... more...

Taykey Raises $15 Million In Latest Funding Round, Brings Total Funding Up To $32 Million To Date

Written on
January 20th 2015
Author
Adotas

Today, Business Insider reported that New York-based social trends-based adtech startup Taykey announced it had raised a $15 million funding round, bringing its total funding to date up to $32 million. The latest investment comes from Eric Schmidt’s venture arm Innovation Endeavors and MSR Capital, and from current Taykey investors including ... more...

How to Use Search Data to Turbocharge Twitter Ads

Written on
January 1st 2015
Author
Brenda Ton

Did you know there are 2.1 billion searches on Twitter every day?  Millions of people use Twitter search to stay informed of the latest news and trends. Because Twitter is a key search site, using keyword data to target campaigns on Twitter Ads is the best way to drive engagement ... more...

When it Comes to Google What’s Good to Know May Not Be Good for Me

Written on
November 14th 2014
Author
Doug Knepper

I thought to go back on a piece we published some time ago about Google’s ad own ad push entitled “Good to Know” from 2012. At the time they had some snappy ads on the train going into New York City. One is reproduced below.  It broadcasts the idea that Google is ... more...

Google’s Missed Third-Quarter Earnings Highlights Questions for Internet Giant

Written on
October 20th 2014
Author
Adotas

Last week, Google’s shares fell in late trading after the Internet giant missed earnings expectations. Google reported its third-quarter profit slipped to $2.81 billion, or $4.09 a share, from $2.97 billion, or $4.38 a share, a year ago. On an adjusted basis, Google earned $6.35 a share, falling short of $6.54 a ... more...

Social Commerce for Retailers: Helpful or Hindrance?

Written on
September 19th 2014
Author
Brad Lawless

Following Facebook’s lead, Twitter joined the instant gratification bandwagon and announced its own “Buy Now” button. Social media drives commerce, but brands struggle to tie that connection back to brick-and-mortar stores. Earlier this year, Amazon took a major step toward monetizing it’s social following with #amazoncart. Target and Nordstrom followed suit ... more...