Study: Mobile Search Is Way Up, Google Leads Search CPC Decrease
ADOTAS – The Q4 Digital Media Report from digital marketing suite IgnitionOne confirms a what a lot of folks have understandably expected: Mobile search is on the rise. Search ad spend is up. Search cost-per-click is down. Google continues to lead the search market, and there’s been an increase in [...] more...
Unruly Media Scores $25 Million in Funding, Ices Google Chrome Black Eye
ADOTAS – London-based video social video advertising platform Unruly Media announced this morning it had secured $25 million in funding, following the closing of a Series A round. Investors in what Unruly says is the biggest investment round ever for a private social video company include Amadeus Capital Partners, Van [...] more...
Quick Hits: Google+ Hits 49 Million December Visitors, Trada Gets $9M in Funding, Predicting Iowa Via Twitter
ADOTAS – According to an Experian study, Google + saw 49 million visitors in December — a 55 percent increase from the previous month. While it’s impossible at this point to whether those numbers suggest substantially increased engagement on the network and how much is traffic from new users or [...] more...
Quick Hits: Is Drunk Ecommerce Up?, Facebook Ads and Self-Image, Google Sued Over Secure Shopping Concepts
ADOTAS - Yesterday, the New York Times reported on the patently self-evident fact that people are more inclined to spend money when they’re inebriated. (If you need stats, the article points to a study conducted by British comparison shopping site Kelkoo that says nearly half of respondents in the U.K. [...] more...
Google+ Hits 62 Million Users, But How Often Do They Come Back?
ADOTAS – According to a report by Paul Allen, a Google+ “unofficial statistician” and the co-founder of Ancestry.com, Google+ now has 62 million users, and 24 percent of all of them joined in December alone. Allen explained he and his team have been keeping tabs on surnames on the network [...] more...
Google Is the Top Search Engine of 2011, “Facebook” the Top Search
DM CONFIDENTIAL – According to the latest figures from comScore, Google lost market share, but still finished with nearly two-thirds of search queries conducted in the U.S. in November. Separate numbers from comScore show that “facebook” remains the top search term. Google finished November with 65.4 percent of explicit core search [...] more...
Quick Hits: Top Brands Move into Google+, Unruly’s “Viral Spiral,” comScore/Neilsen Deal Good for Advertisers?
ADOTAS – According to a report issued by BrightEdge, 77 of the world’s top 100 brands have Google+ pages now, up from 61 a month ago. These top brands now have about 148,000 Google+ followers, cumulatively. Starbucks ”nearly quadrupled” its Google+ followers just in the last month, the report says, and [...] more...
Quick Hits: China Shuts Down 206 Microblogs, AOL Merges Three Pairs of Patch Sites
According to Chinese state media, authorities there have shut down 206 microblogs, citing pornographic or “vulgar” content. More than half of the microblogs came from Weibo, a service comparable to Twitter that even limits each post to 140 Chinese characters. Reuters reports that Chinese state agency Xinhua News Agency and the State [...] more...
Google Controls 44 Percent of Online Ad Revenue, Appears to Want More
According to a report issued yesterday by Zenith Optimedia, Google now controls 44 percent of all online ad revenue, worldwide. That figure dwarfs the numbers for any other U.S. internet company — the second-highest share goes to Yahoo, at 8.3 percent. The report looks at the period of 2006 through [...] more...
Google Set to Challenge Amazon by Combining Product Search and Shipping
ADOTAS – According to both the Wall Street Journal and the New York Times, who had spoken with insiders who weren’t authorized yet to speak on the record about the project, Google is working on a service that, for a fee, will ship and deliver products within a day after [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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