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YouTube Unveils Buzz Targeting

Written on: May 14th 2008
Author: Kathleen

ADOTAS – Wouldn’t it be dandy if you could look into a crystal ball and figure out which YouTube videos were going to “go viral” so you could slap your ad in their and get, like, the best ROI ever? Well, YouTube claims it’s cracked the code – no fortune [...] more...

Video Viewership Up 64% Year-Over-Year

Written on: May 13th 2008
Author: Kathleen

ADOTAS – Online video viewership spiked in March by 13% to 11.5 billion, according to findings from comScore. Their data represents a 64% gain year-over-year. Unsurprisingly, Google (YouTube’s parent company), enjoyed most of the gains, with a reported 4.3 billion videos seen on its sites (a 38% share of the market). [...] more...

Microsoft Gets Chatty in Ad War

Written on: May 12th 2008
Author: Kathleen

ADOTAS – Will a new chat feature lead to a bigger payday for Microsoft Corp.’s Internet advertising division? The software giant sure hopes so: it has introduced software called Messenger TV to allow users to exchange messages while watching online videos, Bloomberg reports. Instant-messaging and video software will allow users to [...] more...

News Corp. Has Eye on Blinkx

Written on: May 9th 2008
Author: Kathleen

ADOTAS – Blinkx Plc, the video-search operator, may be snapped up by News Corp., according to a Bloomberg report. Since the news leaked, shares have skyrocketed, reaching a seven-month high today. Blinkx was founded in 2004 by Suranga Chandratillake in Britain. In May of last year, Blinkx merged with another British [...] more...

Google Sends Valentine to Lonely Yahoo

Written on: May 9th 2008
Author: Kathleen

ADOTAS – The slapped around and beleaguered Yahoo Inc. can finally dry its weepy eyes. It looks like Google Inc. will step up and extend its two-week search/ad deal with the Internet pioneer. Yesterday, Google chief Eric Schmidt and co-founders Sergey Brin and Larry Page held a press roundtable at which [...] more...

Google To Ditch Yahoo in Wake of Microhoo Flop

Written on: May 8th 2008
Author: Kathleen

ADOTAS – Is Google less interested in pursuing a search/advertising deal with Yahoo? Widespread reports and industry watchers say … “yes.” For one thing, regulators at home and abroad have already derided the potential deal as violation of anti-trust regulations. Also, cynics say Google was only feigning interest in an attempt [...] more...

Increasingly Desperate Microsoft Courts Facebook

Written on: May 8th 2008
Author: Kathleen

ADOTAS – The heat is on! Microsoft Corp. is under serious pressure to come up with a strategy to compete with Google. And its latest tactic in the ongoing (and seemingly endless) war is to quietly circle Facebook Inc. to see if the social networking company is interested in teaming [...] more...

Brave New Wireless World Dawns

Written on: May 7th 2008
Author: Kathleen

ADOTAS – The next generation of wireless networks has been born: Internet, cable and chip titans have all banded together to invest $3.2 billion in Sprint Nextel’s and Clearwire’s WiMax business. Google, Intel, Comcast, Time Warner, Sprint Nextel and Clearwire have all been named as investors – and the value [...] more...

What’s Next: Microol? MiSpace? MiClick?

Written on: May 6th 2008
Author: Kathleen

ADOTAS – It remains to be seen if Microhoo will be resurrected, but in the meantime, it seems that Time Warner Inc.’s AOL has approached Microsoft for a potential merger. And AOL isn’t alone, The Times reports. A number of other companies (none named in the article) have approached [...] more...

Is Microsoft On the Road to Nowhere?

Written on: May 5th 2008
Author: Jim Meyer

“And the future is certain Give us time to work it out.” - Talking Heads, 1985 ADOTAS EXCLUSIVE — Microsoft’s pursuit of Yahoo has drawn into sharper relief the battle lines on a two-front war for digital ad supremacy. On one front: search, and its mighty master Google. On the other: the [...] more...

Features

The NEW Rules of User Engagement May 16th 2008
Smart Targeting Respects Consumers’ Privacy May 16th 2008
Media Two’s CEO: Display Ads Are the Future May 15th 2008
Icahn to Yahoo Board: Buh Bye! May 15th 2008
Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008

Features Archive

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...