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Study: Mobile Search Is Way Up, Google Leads Search CPC Decrease

Written on
January 11th 2012
Author
Brian LaRue

ADOTAS – The Q4 Digital Media Report from digital marketing suite IgnitionOne confirms a what a lot of folks have understandably expected: Mobile search is on the rise. Search ad spend is up. Search cost-per-click is down. Google continues to lead the search market, and there’s been an increase in [...] more...

Unruly Media Scores $25 Million in Funding, Ices Google Chrome Black Eye

Written on
January 4th 2012
Author
Brian LaRue

ADOTAS – London-based video social video advertising platform Unruly Media announced this morning it had secured $25 million in funding, following the closing of a Series A round. Investors in what Unruly says is the biggest investment round ever for a private social video company include Amadeus Capital Partners, Van [...] more...

Quick Hits: Google+ Hits 49 Million December Visitors, Trada Gets $9M in Funding, Predicting Iowa Via Twitter

Written on
January 3rd 2012
Author
Brian LaRue

ADOTAS – According to an Experian study, Google + saw 49 million visitors in December — a 55 percent increase from the previous month. While it’s impossible at this point to whether those numbers suggest substantially increased engagement on the network and how much is traffic from new users or [...] more...

Quick Hits: Is Drunk Ecommerce Up?, Facebook Ads and Self-Image, Google Sued Over Secure Shopping Concepts

Written on
December 28th 2011
Author
Brian LaRue

ADOTAS - Yesterday, the New York Times reported on the patently self-evident fact that people are more inclined to spend money when they’re inebriated. (If you need stats, the article points to a study conducted by British comparison shopping site Kelkoo that says nearly half of respondents in the U.K. [...] more...

Google+ Hits 62 Million Users, But How Often Do They Come Back?

Written on
December 28th 2011
Author
Brian LaRue

ADOTAS – According to a report by Paul Allen, a Google+ “unofficial statistician” and the co-founder of Ancestry.com, Google+ now has 62 million users, and 24 percent of all of them joined in December alone. Allen explained he and his team have been keeping tabs on surnames on the network [...] more...

Google Is the Top Search Engine of 2011, “Facebook” the Top Search

Written on
December 22nd 2011
Author
DM Confidential

DM CONFIDENTIAL – According to the latest figures from comScore, Google lost market share, but still finished with nearly two-thirds of search queries conducted in the U.S. in November. Separate numbers from comScore show that “facebook” remains the top search term. Google finished November with 65.4 percent of explicit core search [...] more...

Quick Hits: Top Brands Move into Google+, Unruly’s “Viral Spiral,” comScore/Neilsen Deal Good for Advertisers?

Written on
December 22nd 2011
Author
Brian LaRue

ADOTAS – According to a report issued by BrightEdge, 77 of the world’s top 100 brands have Google+ pages now, up from 61 a month ago. These top brands now have about 148,000 Google+ followers, cumulatively. Starbucks ”nearly quadrupled” its Google+ followers just in the last month, the report says, and [...] more...

Quick Hits: China Shuts Down 206 Microblogs, AOL Merges Three Pairs of Patch Sites

Written on
December 9th 2011
Author
Brian LaRue

According to Chinese state media, authorities there have shut down 206 microblogs, citing pornographic or “vulgar” content. More than half of the microblogs came from Weibo, a service comparable to Twitter that even limits each post to 140 Chinese characters. Reuters reports that Chinese state agency Xinhua News Agency and the State [...] more...

Google Controls 44 Percent of Online Ad Revenue, Appears to Want More

Written on
December 6th 2011
Author
Brian LaRue

According to a report issued yesterday by Zenith Optimedia, Google now controls 44 percent of all online ad revenue, worldwide. That figure dwarfs the numbers for any other U.S. internet company — the second-highest share goes to Yahoo, at 8.3 percent. The report looks at the period of 2006 through [...] more...

Google Set to Challenge Amazon by Combining Product Search and Shipping

Written on
December 5th 2011
Author
Brian LaRue

ADOTAS – According to both the Wall Street Journal and the New York Times, who had spoken with insiders who weren’t authorized yet to speak on the record about the project, Google is working on a service that, for a fee, will ship and deliver products within a day after [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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