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Google’s Missed Third-Quarter Earnings Highlights Questions for Internet Giant

Written on
October 20th 2014
Author
Adotas

Last week, Google’s shares fell in late trading after the Internet giant missed earnings expectations. Google reported its third-quarter profit slipped to $2.81 billion, or $4.09 a share, from $2.97 billion, or $4.38 a share, a year ago. On an adjusted basis, Google earned $6.35 a share, falling short of $6.54 a ... more...

Social Commerce for Retailers: Helpful or Hindrance?

Written on
September 19th 2014
Author
Brad Lawless

Following Facebook’s lead, Twitter joined the instant gratification bandwagon and announced its own “Buy Now” button. Social media drives commerce, but brands struggle to tie that connection back to brick-and-mortar stores. Earlier this year, Amazon took a major step toward monetizing it’s social following with #amazoncart. Target and Nordstrom followed suit ... more...

Consumers Are Loyal to Only Five Brands According to New Study by Silverpop

Written on
July 31st 2014
Author
Richard L. Tso

Coke or Pepsi? Levis or 7s? Tide or OxyClean? Take quick a look at the items around your house. Do you prefer to only purchase a particular brand of detergent, soda or jeans? If you do, you’re not alone – new research by behavioral marketing company Silverpop (an IBM company) reveals ... more...

3 Social Engagement Myths & Why You Shouldn’t Believe Them

Written on
July 3rd 2014
Author
Lance Neuhauser

ADOTAS – Social ROI is being measured incorrectly. The metrics used to represent the impact of social don’t represent the true value that it provides for your brand. I see three main myths tripping up marketers who are looking to add value to their social efforts. Let’s look closer Myth #1: ... more...

The War On Online Fraud: We’re In This Together

Written on
June 27th 2014
Author
Alec Greenberg

ADOTAS – Fraudulent traffic continues to be a major issue plaguing the online advertising business. And the reality is that every website gets bad traffic, even websites produced by the most legitimate publishers. At the 2014 IAB Annual Leadership Meeting, our CEO Tom Phillips delivered a dramatic message to members ... more...

In The Big Leagues: AT&T Seeks DirecTV Merger to Decrease Costs, Compete with Google

Written on
June 26th 2014
Author
Peter Koeppel

ADOTAS – As you likely know by now, AT&T has reached an agreement with DirecTV to purchase the satellite content provider for a deal valued at $67.1 billion. Pending FCC, shareholder and local government approval, the deal would help AT&T make its mark on the video and TV business as ... more...

Adgooroo Data Details Steep Rise in CPC Across Major Industry Categories

Written on
June 26th 2014
Author
Press Release

ADOTAS — Adgooroo, a leading provider of Search Marketing Intelligence that drives competitive advantage for Internet marketers, released new data today detailing a rise in Cost-Per-Click (CPC) on U.S. AdWords between the first quarters of 2012 and 2014. According to proprietary AdGooroo data, CPC on U.S AdWords has increased an average ... more...

ICYMI: Google I/O Keynote Video

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that ... more...

Video Ad Industry Leaders to Converge Tomorrow in NYC

Written on
June 24th 2014
Author
Mike Daly

ADOTAS — Registration is still open for the VideoNuze Online Video Advertising Summit, which will be held tomorrow at the Midtown Loft & Terrace, 267 Fifth Avenue, NYC. The event has 45 industry leaders set to appear in 14 different sessions that will cover all of the hottest online video ... more...

If You’re Not Mobile First, You’re Last

Written on
June 20th 2014
Author
James Lamberti

ADOTAS – In the last few months, the concept of “mobile first” has been coming up in more and more industry conversations and appearing on a growing number of event agendas. Just last month, the IAB reported that mobile ad spend hit a record high of $7.1 billion in 2013; ... more...