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Ex-Google/LiveRail Exec Launches New Video Ad Platform for Mobile

Written on
April 9th 2014
Author
AdotasWire

SAN FRANCISCO, April 8, 2014 (ADOTAS) – Minivid.io, a mobile media technology company co-founded by former DoubleClick, Google and LiveRail executive Tommy Schroder (pictured), today announced the release of Minivid 6-second video ad formats for mobile. Minivids are designed to be short, sharp, punchy ad units that can be run alongside ... more...

This Week’s 5 Best Video Ads: Nike, King’s College, Danish Tourism, Google, Snickers

Written on
April 4th 2014
Author
Unruly Media

ADOTAS – Danes get saucy on holiday, Google goes Pokemon for April Fools, and construction workers offer a pleasant surprise to female passersby. Yes, it’s just another week in AdLand. These are the ads that have been setting pulses racing this week. Enjoy! 5. Nike Football, “Risk Everything” All of a sudden, ... more...

OPINION: Google is Turning Gmail into ‘Ginterest’

Written on
April 1st 2014
Author
Dave Hendricks

ADOTAS – It’s now called “Ginterest.” April Fools. That is not exactly what happened, but if you check your Gmail Web Client (and who doesn’t do that 10 times a day), you’ll see the marriage of Parallax, Gmail and Pinterest in your promotions tab. Oops, Google has done it again. Where Google has ... more...

Don’t Count Klout Out: 4 Reasons It’s the Platform to Watch in 2014

Written on
March 26th 2014
Author
Jack Holt

ADOTAS – As the news breaks about Klout’s impending acquisition by Lithium Technologies, the social media influence application is poised to be 2014’s sleeping giant — but only if marketers can work through their confused feelings for the platform after the startup’s very public display of growing pains. Marketers were initially ... more...

Tapad Taps Ex-DoubleClick, Google Exec as GM And SVP, Operations

Written on
March 25th 2014
Author
AdotasWire

NEW YORK, March 25, 2014 (ADOTAS) – Tapad, the leader in cross-screen marketing technology, continues to expand its senior team, adding experienced digital executive Dave Fall in a new role as GM and SVP of Operations. Other recent hires include Ben Regensburger, President, Tapad Europe, and Jim Clark, SVP Sales. Fall now ... more...

As Google Extinguishes Wildfire, What’s Next for Social Advertising?

Written on
March 25th 2014
Author
Richard L. Tso

ADOTAS – When Google purchased Wildfire for a cool $350 million back in 2012, social advertising was in its heyday and the industry was still trying to figure out a clear way to convert earned media into paid. Wildfire, Buddy Media and Virtue were red-hot companies that year, helping brands ... more...

EXCLUSIVE: AdRoll President Adam Berke on the Changing Adtech Landscape

Written on
March 24th 2014
Author
Richard L. Tso

ADOTAS – Leading a discussion about the influence on social and mobile at ad:tech San Francisco this week, AdRoll CEO Aaron Bell will highlight emerging technologies marketers can leverage to navigate cross-channel and cross-device advertising. AdRoll executives Adam Berke, Greg Fulton and Lauren Vaccarello recently penned The Retargeting Playbook, a ... more...

When We Decided To Fight Ad Fraud

Written on
March 19th 2014
Author
Timur Yarnall

ADOTAS – In June 2013, when my co-founder and I launched MdotLabs to fight the waste to advertisers caused by non-human traffic, most of my contacts in the industry either scoffed at the problem as being something nobody would openly acknowledge or asked jokingly if I thought of myself as ... more...

Mobile on Pace to Surpass Desktop Paid Search on Google by End of 2015

Written on
March 19th 2014
Author
AdotasWire

SAN FRANCISCO, March 19, 2014 (ADOTAS) – As mobile adoption and engagement continues to rise, so does its significance in the digital marketing industry. A new report by Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, forecasts that by December 2015 mobile devices ... more...

Casale Media Expands NY Office to Meet Growing Demand for Programmatic

Written on
March 19th 2014
Author
AdotasWire

NEW YORK, March 19, 2014 (ADOTAS) – Casale Media announced today that it has hired five new digital advertising professionals to meet rapid growth and enhanced client demand for its Index Exchange division in its New York office. All five hires come with significant experience in digital publishing, and include Anooj ... more...