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Brands and Retailers Are Searching, Searching: Who Will Find the Pot of Gold?

Written on
July 24th 2015
Author
Jonathan Opdyke

Q: What do the findings in Searchmetrics’ SEO Survival Guide/2014 Ranking Factors Study mean for brands and retailers looking to have an equal level of visibility outside of Google, Amazon or eBay and will there be a shift in visibility for these search players on mobile? A: The findings back up ... more...

Google’s Now Second Most Valuable Company in the World (Apple’s #1)

Written on
July 20th 2015
Author
Adotas

Google reported better than expected Q2 2015 earnings, sending stock prices up by around 12%. HIghlights of the report: — Revenues of $17.7 billion and revenue growth of 11% year-over-year; (without fluctuations in currency, revenue growth would have been 18% year-over-year) — Strong performance of core search business, particularly mobile, and ... more...

Q&A with Jamie Hill: An In-Depth Look at Google’s (Possibly) Skewed Search Results

Written on
July 14th 2015
Author
Adotas

A Q&A with adMarketplace’s Chairman & CEO Jamie Hill on the recent study that suggested Google harms consumers by skewing search results. According to an academic paper by Tim Wu, Michael Luca, and the Yelp data science team, Google’s algorithm manipulates search results to favor its own web properties over organic ... more...

Google’s New Flash Pause Tool — Are Video Ads Crippled? An Exclusive Q&A with Vince Meyer

Written on
June 18th 2015
Author
Vincent Meyer

Google’s latest Flash pause tool lets users pause plugin content that is peripheral to the main page. Q: What does this mean? Essentially, Google Chrome detects and pauses flash plugin content that’s independent of the main content. So, a flash banner ad would be paused, but a flash video game would still ... more...

Searchmetrics: Winners & Losers From Google’s New Mobile-Friendly Algorithm

Written on
April 28th 2015
Author
Adotas

Search software specialist Searchmetrics has produced an early analysis of the impact in the US of Google’s mobile-friendly algorithm update that’s designed to increase the rankings of web pages deemed mobile-friendly (easier to view and navigate on mobile phones) in Google’s mobile search results. The analysis highlights some preliminary ... more...

g-Shift Survey: Who’s Ready for Google’s Mobile-Friendly Algorithm Update?

Written on
April 14th 2015
Author
Adotas

Google’s new mobile-friendly algorithm update, which is expected to prioritize mobile-friendly websites in search results, goes into effect on April 21 and digital marketers have mixed views on whether this change will impact their business. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey ... more...

Context is Everything: How to Counter AdBlock

Written on
April 9th 2015
Author
Todd Garland

Use of AdBlock and similar tools is increasing. AdBlock alone saw a 70% increase in adoption between June 2013 and June 2014. This growth is especially steep in Western countries, with over 28% of Americans reporting that they’ve installed the program. It indicates that consumers are telling advertisers something is ... more...

10 Most-Viewed Video Ads on YouTube: February 2015

Written on
March 23rd 2015
Author
Adotas

Google has released the YouTube Ads Leaderboard for February 2015. Some interesting news: Viewers continued to watch Super Bowl ads long after the game was over. Dig this: 7 of the top 10 ads this month are from the Super Bowl. Every video ad in the top ten generated over ... more...

Signal Launches Unified Customer View Solution

Written on
February 12th 2015
Author
Adotas

Signal, a cross-channel marketing technology company, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data. “Marketers’ ability to deliver true one-on-one marketing is limited to their ability ... more...

Taykey Raises $15 Million In Latest Funding Round, Brings Total Funding Up To $32 Million To Date

Written on
January 20th 2015
Author
Adotas

Today, Business Insider reported that New York-based social trends-based adtech startup Taykey announced it had raised a $15 million funding round, bringing its total funding to date up to $32 million. The latest investment comes from Eric Schmidt’s venture arm Innovation Endeavors and MSR Capital, and from current Taykey investors including ... more...