google-wallet



Today’s Burning Question: Impact of Google I/O Announcements?

Written on
May 16th 2013
Author
Mike Daly

ADOTAS – We’ve asked our esteemed panel of industry thought leaders the following Burning Question: “What will be the impact of the big announcements coming out of this week’s Google I/O conference? Here’s how they responded: “Up until now, Google Wallet was primarily focused on mobile payments. Google’s announcement about Wallet Objects APIs ... more...

NFC Poised to Accelerate Direct Marketing

Written on
February 19th 2013
Author
Jacob Beckley

NFC – near field communication – is a hot new trend that has the potential to revitalize the direct mail marketing sector. It enables marketers to deliver content via an embedded NFC chip that allows wireless communication when a user touches a smartphone or mobile device to a piece of ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...

iPhone 5 Release Throws Off Earth’s Rotation; Soon We’ll Be Partying with the Martians

Written on
September 17th 2012
Author
Mike Daly

The iPhone 5 continues to draw a variety of strong reactions from many quarters. Perhaps the most interesting — and puzzling, if you’re not among those whose thirst for Apple Kool-Aid is unquenchable — is the consumer frenzy the new iPhone has set off. We all know by now that Apple’s pre-order ... more...

Google Wallet Isn’t About Payment, But Mobile CRM

Written on
September 13th 2011
Author
Matthew Talbot

ADOTAS – In late May, Google announced its digital wallet – an Android application that lets people with Android phones equipped with near-field communication (NFC) technology pay for goods by simply tapping their handset on a special payment terminal. Field tests are underway in New York and San Francisco. Initially, the app ... more...

M-Commerce: Adopt and Adapt

Written on
August 15th 2011
Author
David Apple

ADOTAS – According to CTIA – The Wireless Association, there are more than 300 million wireless subscribers in the U.S. as of 2010 – a figure that translates to more than 96% of the total population of the U.S.  That means that beyond wallets or purses and keys, there is ... more...

Examining the M-Commerce Landscape After eBay’s Zong Acquisition

Written on
July 8th 2011
Author
Gavin Dunaway

ADOTAS – Last holiday season, eBay witnessed a 134% year-over-year growth in U.S. m-commerce sales between Nov. 25 to Dec. 25, resulting in $100 million in gross merchandise value (GMV). As smartphone proliferation ramps up, eBay is expecting even more m-commerce business — hence why yesterday its PayPal unit acquired Zong, which ... more...

A Google Wallet Filled With Ennui

Written on
May 27th 2011
Author
Gavin Dunaway

ADOTAS – Major product releases have become so anticlimactic. It was obvious that Google was building a mobile commerce platform around near-field communication technology since the introduction of the Nexus S smartphone with NFC hardware. Then-CEO Eric Schmidt all but said mobile commerce was Google’s chief focus for 2011. Then after weeks ... more...