google-shopping
Study: Paid Google Shopping Coincides With 79% Drop in Retailers’ ‘Shopping’ Integrations
NEW YORK, March 27, 2013 (ADOTAS) - There was a 79% fall¹ in shopping integrations showing retailers’ products within Universal or “blended” search results on Google.com during 2012, according to new research from search and social analytics leader, Searchmetrics. The fall coincides with Google starting to charge retailers to use its [...] more...
Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’
“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce destinations. Google’s announcement validates this view. However mobile user behavior is different from desktop users. Users of mobile sites and apps are [...] more...
Google Shopping Goes Mobile
Google has announced on its blog that its Product Listing Ads are now eligible to appear on smartphones worldwide. The announcement comes on the heels of Google’s recently launched enhanced campaigns, which were designed to help advertisers extend their reach across multiple screens. Google has scheduled a webinar for Thursday, [...] more...
Five Quick Tips for Making the Most of Google’s Product Listing Ads (PLAs)
According to Marin Software‘s findings, in the last year the click share of PLAs as a percent of total search clicks increased 210% as consumers increased their engagement with the ads, which appear as image results in Google Search and as product listings within Google Shopping. Google transitioned Google Shopping to a [...] more...
Microsoft Calls Out Google on ‘Pay-To-Rank’ System for Shopping Search Results
REDMOND, Wash. (Nov. 28, 2012) — Bing, Microsoft Corp.’s search engine, today is launching a national campaign to highlight Bing’s commitment to honest search results and to help explain to consumers the risks of Google Shopping’s newly announced “pay-to-rank” practice, in which the shopping search results customers see are not [...] more...
Marin Software and Mercent Deliver Inventory-Driven Paid Search Campaigns
SAN FRANCISCO, CA September 17, 2012 — Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced a partnership with Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online. Through the partnership, large brand named retailers now [...] more...
Spotlight
An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...
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- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] The live video post was the third most read article of the day, followed
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] most popular article of the day was our live #XboxReveal Twitter feed, which ran
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] live video post was the third most read article of the day, followed by
