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Madison Avenue’s Odd Couple: Data and Creative Making Beautiful Ads Together
ADOTAS – The Yin and the Yang, The Artist and The Scientist, Venus and Mars. Any one of those descriptors can be aptly applied to the marketing industry’s newest odd couple: the data scientist and the creative director. Long inhabiting different ecosystems, data and creative can now be found coupling [...] more...
Five Quick Tips for Making the Most of Google’s Product Listing Ads (PLAs)
According to Marin Software‘s findings, in the last year the click share of PLAs as a percent of total search clicks increased 210% as consumers increased their engagement with the ads, which appear as image results in Google Search and as product listings within Google Shopping. Google transitioned Google Shopping to a [...] more...
Google Q3 Earnings Disappoint, but AdWords Cash Cow Stronger than Ever, Finds WordStream
BOSTON (October 25, 2012) – Following Google’s announcement of its third-quarter earnings last week, WordStream Inc., a provider of search marketing software and solutions, has released the most comprehensive analysis ever of the economics of Google’s AdWords advertising platform, which results in over $100 million in revenue for Google every [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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