google-product-listing-ads



Report: Q1 Global Paid Search Spending Grew 33% over Last Year

Written on
March 28th 2013
Author
Mike Daly

SAN DIEGO, March 28, 2013 (ADOTAS) – Covario, Inc., the world’s leading independent search marketing agency, today issued its Global Paid Search Spend Analysis for the first quarter of 2013, reporting that spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients rose 33 percent over ... more...

Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’

Written on
March 14th 2013
Author
Mike Daly

“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce destinations. Google’s announcement validates this view. However mobile user behavior is different from desktop users. Users of mobile sites and apps are ... more...

Google Shopping Goes Mobile

Written on
March 13th 2013
Author
Mike Daly

Google has announced on its blog that its Product Listing Ads are now eligible to appear on smartphones worldwide. The announcement comes on the heels of Google’s recently launched enhanced campaigns, which were designed to help advertisers extend their reach across multiple screens. Google has scheduled a webinar for Thursday, ... more...

Five Quick Tips for Making the Most of Google’s Product Listing Ads (PLAs)

Written on
February 21st 2013
Author
Matt Lawson

According to Marin Software‘s findings, in the last year the click share of PLAs as a percent of total search clicks increased 210% as consumers increased their engagement with the ads, which appear as image results in Google Search and as product listings within Google Shopping. Google transitioned Google Shopping to a ... more...

Early Holiday Shopping Report: Top Retailers’ Online Sales from Search Increase 25% Year-over-Year

Written on
December 7th 2012
Author
Press Release

SAN FRANCISCO (December 7, 2012)– Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled the Kenshoo 2012 U.S. Online Retail Holiday Shopping Report: Early Edition. The free report provides actionable insights for advertisers and documents the growing role of mobile search, superior performance of Google Product Listing ... more...