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Online Video Advertising: Tips For More Effective Targeting & Measurement

Written on
September 12th 2013
Author
Joe Lichtenberg

ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage with ... more...

Adotas Poll: Tremor Video IPO Would Be A Success

Written on
May 17th 2013
Author
Mike Daly

ADOTAS – In this week’s poll, we asked our readers: “Which video ad company’s IPO would draw the strongest response?” The results are as follows: Tremor Video (93%) Adap.tv (4%) YuMe (3%) Nest week’s poll question is: Which product announcement from the Google I/O conference will have the greatest impact on the company’s bottom line: Google ... more...

Watch It Live: Big Announcements Expected at Google I/O 2013

Written on
May 15th 2013
Author
Mike Daly

ADOTAS — The three-day Google I/O conference kicks off today at the Moscone Center in San Francisco, promising to introduce “the tech world’s latest web, mobile and social breakthroughs to create simple, life-improving technologies and viable businesses among a rich and diverse community of cutting edge developers.” Acccoding to Business Insider ... more...

5 Visual Social Media Tips for Small Businesses

Written on
November 27th 2012
Author
David Lee King

Flickr, Facebook, Instagram, Pinterest, Tumblr … even Foursquare, Twitter, and Google Plus. Guess what all these social media sites have in common? They’re all highly visual sites. Each of these social media sites highlights visual content in some way. Visual-based social media, like photographs, graphic images, and videos, is becoming ... more...

Video: “Future of Engagement” Explains Google Hangouts on Air

Written on
May 8th 2012
Author
Brian LaRue

ADOTAS – You’ve already seen how Google+ Hangouts allow you to have a live video chat with a select number of people. But how about Hangouts on Air? That feature, explains Murray Newlands in this new episode of The Future of Engagement, allows you to broadcast live events out over ... more...

Quick Hits: Google+ Hits 49 Million December Visitors, Trada Gets $9M in Funding, Predicting Iowa Via Twitter

Written on
January 3rd 2012
Author
Brian LaRue

ADOTAS – According to an Experian study, Google + saw 49 million visitors in December — a 55 percent increase from the previous month. While it’s impossible at this point to whether those numbers suggest substantially increased engagement on the network and how much is traffic from new users or ... more...

Google+ Products Are Here to Stay

Written on
November 1st 2011
Author
Cathy Salazar

ADOTAS – The founders of Google have come under criticism in the press for limited use of their Google+ product — “Google Management Doesn’t Use Google+” –  and that management should be using the social network more. This is certainly a great observation, but even if the founders of Google ... more...