google-analytics



The End of the SEO World as We Know It — And Why You Should Feel Fine

Written on
January 24th 2014
Author
Jeremy Walker

ADOTAS – If you’re a digital marketer or SEO aficionado, you likely have noticed the rapid disappearance of organic keyword data available in Google Analytics. It’s a startling — and likely scary — realization, as keyword data has been both a reliable and fundamental way to measure SEO success for ... more...

AFAIK (Part 1): Clear Channel Outdoor, Acquisio, Visible World, FourthWall Media

Written on
June 5th 2013
Author
Mike Daly

ADOTAS – Here’s what the PR machine produced on this busy day: Clear Channel Outdoor Holdings, one of the largest outdoor advertising companies in the world, has announced the promotion of Pru Parkinson (pictured) to the newly created role of Global Chief Marketing Officer, with responsibility for the company’s brand marketing ... more...

Bizo Data Solutions Fuels Performance of B2B Marketing Technology Stack

Written on
April 23rd 2013
Author
Press Release

SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.  Bizo Data Solutions integrates ... more...

Content Curation on Pinterest: How Brands Can Track ROI with Pinfluencer

Written on
January 7th 2013
Author
Richard L. Tso

Pinterest has become the Internet’s new social media darling and since its launch in 2010, people have been flocking to this visual social network to pin pictures of what they like, curate collections and share them with the world. From a strictly personal perspective, the site and mobile app are ... more...

Pinfluencer Integrates with Top Analytics Systems to Measure Pinterest ROI

Written on
November 9th 2012
Author
Press Release

SAN MATEO, CALIF. (November 7, 2012) – Pinfluencer, the leader in Discovery Marketing & Analytics for Pinterest, announced its deep integration with web analytics systems such as Adobe Omniture, Coremetrics and Google Analytics to help marketers discover which pins drive revenue and clicks, and measure true social ROI. With this ... more...

Brazilian Tech Leader Enters U.S. Market, Launches SiteApps

Written on
October 26th 2012
Author
Press Release

SAN FRANCISCO (October 25, 2012) – Predicta, one of Brazil’s first and most influential technology startups, announced today its expansion into the U.S. The move is fueled by the company’s launch of its latest product, SiteApps, the destination for small- to medium-sized businesses to easily select and implement tools that transform ... more...

Socialbakers’ Video Report Platform Takes the ‘Anal’ Out of Analytics

Written on
October 24th 2012
Author
Mike Daly

With all due respect to our readers who went to MIT, some of us, myself included, have never been anywhere near it.  I’m a right-brain person, and as such, “data” and “analytics” are like some foreign-language words that have become ingrained in the American English vernacular.  The two words combined ... more...

Yottaa Highlights the Need for (Website) Speed

Written on
May 26th 2011
Author
Gavin Dunaway

ADOTAS – Just like Sammy Haggar can’t drive 55, marketers can’t convert if their landing pages are too damn slow. According to website speed-tracker Yottaa, just a one-second delay can decrease conversions by 7%. In conjunction with the integration of  Google Analytics into its cloud-based web performance assessment and monitoring tool Yottaa ... more...

Why Did Yahoo’s Teresi Jump to Quantcast?

Written on
August 21st 2008
Author
Kathleen

ADOTAS – Yahoo’s erstwhile senior vice president Todd Teresi has jumped ship to join Web metrics shop Quantcast. Teresi joins Quantcast as its chief revenue officer. Many are wondering: why would a Yahoo vet of 10 years, most recently as the leader of its network biz, jump to a startup ... more...

Giant Realm Grows Out of Videogames

Written on
July 23rd 2008
Author
Kathleen

ADOTAS – Giant Realm just keeps getting bigger: today, the online media company that targets men in the 18-34 demo, announced that it signed exclusive rep deals with four new sites. Always Watching, Geeks of Doom, MEGATONik and RockPaperShotgun both expands its film/TV audience and helps boost its already leading ... more...