google-analytics
AFAIK (Part 1): Clear Channel Outdoor, Acquisio, Visible World, FourthWall Media
ADOTAS – Here’s what the PR machine produced on this busy day: Clear Channel Outdoor Holdings, one of the largest outdoor advertising companies in the world, has announced the promotion of Pru Parkinson (pictured) to the newly created role of Global Chief Marketing Officer, with responsibility for the company’s brand marketing [...] more...
Bizo Data Solutions Fuels Performance of B2B Marketing Technology Stack
SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel. Bizo Data Solutions integrates [...] more...
Content Curation on Pinterest: How Brands Can Track ROI with Pinfluencer
Pinterest has become the Internet’s new social media darling and since its launch in 2010, people have been flocking to this visual social network to pin pictures of what they like, curate collections and share them with the world. From a strictly personal perspective, the site and mobile app are [...] more...
Pinfluencer Integrates with Top Analytics Systems to Measure Pinterest ROI
SAN MATEO, CALIF. (November 7, 2012) – Pinfluencer, the leader in Discovery Marketing & Analytics for Pinterest, announced its deep integration with web analytics systems such as Adobe Omniture, Coremetrics and Google Analytics to help marketers discover which pins drive revenue and clicks, and measure true social ROI. With this [...] more...
Brazilian Tech Leader Enters U.S. Market, Launches SiteApps
SAN FRANCISCO (October 25, 2012) – Predicta, one of Brazil’s first and most influential technology startups, announced today its expansion into the U.S. The move is fueled by the company’s launch of its latest product, SiteApps, the destination for small- to medium-sized businesses to easily select and implement tools that transform [...] more...
Socialbakers’ Video Report Platform Takes the ‘Anal’ Out of Analytics
With all due respect to our readers who went to MIT, some of us, myself included, have never been anywhere near it. I’m a right-brain person, and as such, “data” and “analytics” are like some foreign-language words that have become ingrained in the American English vernacular. The two words combined [...] more...
Yottaa Highlights the Need for (Website) Speed
ADOTAS – Just like Sammy Haggar can’t drive 55, marketers can’t convert if their landing pages are too damn slow. According to website speed-tracker Yottaa, just a one-second delay can decrease conversions by 7%. In conjunction with the integration of Google Analytics into its cloud-based web performance assessment and monitoring tool Yottaa [...] more...
Why Did Yahoo’s Teresi Jump to Quantcast?
ADOTAS – Yahoo’s erstwhile senior vice president Todd Teresi has jumped ship to join Web metrics shop Quantcast. Teresi joins Quantcast as its chief revenue officer. Many are wondering: why would a Yahoo vet of 10 years, most recently as the leader of its network biz, jump to a startup [...] more...
Giant Realm Grows Out of Videogames
ADOTAS – Giant Realm just keeps getting bigger: today, the online media company that targets men in the 18-34 demo, announced that it signed exclusive rep deals with four new sites. Always Watching, Geeks of Doom, MEGATONik and RockPaperShotgun both expands its film/TV audience and helps boost its already leading [...] more...
SendLabs To “Take Over Email Marketing World”
ADOTAS – Email marketing firm SendLabs has unveiled its latest email marketing software, SL6, which the company (perhaps just a tad hyperbolically?) pledges will “take over [the] email marketing world.” At least they’re ambitious! SL6 was designed to give email marketers more power to manage their campaigns with less muss and [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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