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Why Did Yahoo’s Teresi Jump to Quantcast?

Written on
August 21st 2008
Author
Kathleen

ADOTAS – Yahoo’s erstwhile senior vice president Todd Teresi has jumped ship to join Web metrics shop Quantcast. Teresi joins Quantcast as its chief revenue officer. Many are wondering: why would a Yahoo vet of 10 years, most recently as the leader of its network biz, jump to a startup [...] more...

Giant Realm Grows Out of Videogames

Written on
July 23rd 2008
Author
Kathleen

ADOTAS – Giant Realm just keeps getting bigger: today, the online media company that targets men in the 18-34 demo, announced that it signed exclusive rep deals with four new sites. Always Watching, Geeks of Doom, MEGATONik and RockPaperShotgun both expands its film/TV audience and helps boost its already leading [...] more...

SendLabs To “Take Over Email Marketing World”

Written on
June 13th 2008
Author
Kathleen

ADOTAS – Email marketing firm SendLabs has unveiled its latest email marketing software, SL6, which the company (perhaps just a tad hyperbolically?) pledges will “take over [the] email marketing world.” At least they’re ambitious! SL6 was designed to give email marketers more power to manage their campaigns with less muss and [...] more...



Spotlight

Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

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