google-adwords
Magnify360 Aims To Optimize AdWords Campaigns
ADOTAS – In a bid to ease the recession blues, landing page optimization shop magnify360 has built a new tool built for search marketers and agencies running Google AdWords campaigns. Dubbed the Google Cost Optimizer, it provides a peek into campaign performance, allowing end-to-end performance management and optimization of landing [...] more...
Looking For Demographic Targeting? Look Towards The Data
Janet Driscoll Miller recently wrote about the new demographic targeting now possible on a limited basis with Google AdWords . While I respect the latest move from Google, who have contributed much to online advertising, I would encourage Janet to look beyond AdWords to other advertising vehicles that can offer [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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