google-adwords
Retail Sites, Including Amazon, Dominate Paid Search Advertising on Google
A new study reveals that retail web sites are dominating paid search advertising on Google.com, with amazon.com taking the lead as both the most visible retail advertiser and also the retail brand most likely to be seen in organic search results. The findings come from a study by search and social analytics [...] more...
Infographic: How Google Makes Money from Mobile
WordStream’s founder and mobile marketing expert, Larry Kim, has published this infographic that breaks down Google’s mobile products. “As you can see, Google’s Mobile Product Strategy consists of key products in four areas: Mobile Advertising, Mobile Devices, Mobile Content and Mobile Apps,” says Kim. “Can more monetization be that far behind?” Read [...] more...
Don’t Underestimate Social Advertising’s First Mover Advantage
The opportunities in social marketing are becoming more apparent to brands, but most marketers aren’t laser focused on every update and release coming out of the social media space. New tools often go unused or underutilized as a result. Not every new social media bell and whistle will be relevant [...] more...
Get in Control with Paid Media: How PPC and Display Can Put You Back in the Driver’s Seat
Ding ding! Let the bout begin. There’s a wrestling match for your ad dollars going on right now. The players — media giants Facebook and Google — are working up a sweat over who will command a greater share of paid media ad spend. SEMPO estimates that the North American [...] more...
Google AdWords Launches Feature Explaining Approval Status
ADOTAS – Google AdWords has announced it’s introduced this week another function to make its services more user-friendly — the ability to “diagnose” ads that haven’t been approved. AdWords now presents users with possible reasons an ad hasn’t been approved — budgetary conflicts, possibly, or anything that illuminates how Google’s [...] more...
Quick Hits: Colella Named CRO at Maxifier, Groupon Sues Google
ADOTAS - Denise Colella is joining real-time campaign performance optimizer Maxifier as chief revenue officer. Colella was last seen serving as CRO with AudienceScience (which also lost CEO Jeff Hirsch to Underdog Media a few weeks ago) but also has done executive stints at Right Media and DoubleClick. Maxifier also added DoubleClick and MediaMath [...] more...
Magnify360 Aims To Optimize AdWords Campaigns
ADOTAS – In a bid to ease the recession blues, landing page optimization shop magnify360 has built a new tool built for search marketers and agencies running Google AdWords campaigns. Dubbed the Google Cost Optimizer, it provides a peek into campaign performance, allowing end-to-end performance management and optimization of landing [...] more...
Looking For Demographic Targeting? Look Towards The Data
Janet Driscoll Miller recently wrote about the new demographic targeting now possible on a limited basis with Google AdWords . While I respect the latest move from Google, who have contributed much to online advertising, I would encourage Janet to look beyond AdWords to other advertising vehicles that can offer [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013 ADOTAS — Click fraud remains a nettlesome problem for advertisers, [...] more »
- AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly May 23rd 2013 ADOTAS – Here’s what we herd through the digital grapevine [...] more »
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013 ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
Features
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013
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