google-adwords



How to Use Search Data to Turbocharge Twitter Ads

Written on
January 1st 2015
Author
Brenda Ton

Did you know there are 2.1 billion searches on Twitter every day?  Millions of people use Twitter search to stay informed of the latest news and trends. Because Twitter is a key search site, using keyword data to target campaigns on Twitter Ads is the best way to drive engagement ... more...

AdWords vs. Display: Which One Wins?

Written on
May 19th 2014
Author
Mike Daly

ADOTAS — Do Google AdWords get more clicks for businesses? Or are more traditional display ads a bigger bang for the buck? That’s the question asked (and, apparently, answered) in this infographic from SumAll.com, a leading provider of data analytics for companies like Starbucks and Pandora.  The company recently analyzed a ... more...

Study: 1% of Advertisers Generate 80% of Clicks Across 10 Search Categories in US, UK and France

Written on
March 12th 2014
Author
Press Release

ROME, March 12, 2014 (ADOTAS) – Paid search advertising is dominated by an elite minority of highly successful advertisers, according to exclusive data released today by the Festival of Media Global and its insight partner Kantar Media. The results are from a proprietary study by Kantar Media’s search marketing intelligence ... more...

Spotlight on Search: Yahoo! Gemini vs. Google Enhanced Campaigns

Written on
March 6th 2014
Author
Kristen Cho

ADOTAS – Mobile is no longer a supplementary feature; rather, it’s a requisite aspect of consumers’ lives. Marketers are catering to on-the-go content consumption and discovery – and search is no exception. A couple weeks ago, Yahoo introduced Gemini, a unified marketplace for mobile search and native advertising. Gemini is ... more...

Executive Q&A with AdStage CEO Sahil Jain: Digital Advertising with No Handholding Required

Written on
October 22nd 2013
Author
Richard L. Tso

ADOTAS – If you are a brand looking to purchase online advertising, how do you even get started? With all the noise about programmatic automation, DSPs and ad exchanges, what are ways to understand the process and get your campaigns up and running quickly? Adotas recently sat down with Sahil Jain, ... more...

Platform Providers Bring Digital Ad Buying to SMB Market

Written on
October 21st 2013
Author
Richard L. Tso

ADOTAS — According to recent research by BIA Kelsey, small and medium-sized businesses will continue to shift their marketing budgets towards digital advertising. The firm predicts that by 2015, SMBs will allocate 70 percent of their marketing budgets to digital and online media. You may have caught my recent story about ... more...

Instagram Ads: Will They Take Off?

Written on
October 4th 2013
Author
Adotas

ADOTAS — The ad-free Instagram days are about to come to an end. Instagram announced late Thursday that it will start rolling out ads in the “next couple months.” Instagram framed the move as part of an effort to turn itself into a “sustainable business.” But Marc Poirier, Co-Founder and EVP, Business Development of Acquisio, expressed skepticism about that prospect. “It sounds like a simple ... more...

AFAIK (Part 1): Clear Channel Outdoor, Acquisio, Visible World, FourthWall Media

Written on
June 5th 2013
Author
Mike Daly

ADOTAS – Here’s what the PR machine produced on this busy day: Clear Channel Outdoor Holdings, one of the largest outdoor advertising companies in the world, has announced the promotion of Pru Parkinson (pictured) to the newly created role of Global Chief Marketing Officer, with responsibility for the company’s brand marketing ... more...

Retail Sites, Including Amazon, Dominate Paid Search Advertising on Google

Written on
March 13th 2013
Author
Press Release

A new study reveals that retail web sites are dominating paid search advertising on Google.com, with amazon.com taking the lead as both the most visible retail advertiser and also the retail brand most likely to be seen in organic search results. The findings come from a study by search and social analytics ... more...

Infographic: How Google Makes Money from Mobile

Written on
March 6th 2013
Author
Mike Daly

WordStream’s founder and mobile marketing expert, Larry Kim, has published this infographic that breaks down Google’s mobile products. “As you can see, Google’s Mobile Product Strategy consists of key products in four areas: Mobile Advertising, Mobile Devices, Mobile Content and Mobile Apps,” says Kim. “Can more monetization be that far behind?” Read ... more...