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What Publishers Should Know When Considering the Switch to Responsive Web Design

Written on
March 13th 2013
Author
Timothy Sohn and Matthew Snyder

When publishers consider making an investment in switching to Responsive Web Design and  embracing Responsive Advertising to monetize across screens, it’s important for them to look at the changes that are in store. From ad sales strategies to weighing Responsive Advertising solutions to collaboration and communication between advertisers, agencies and [...] more...

Reaction: Yahoo’s Contextual Ad Alliance with Google

Written on
February 7th 2013
Author
Mike Daly

The industry is understandably abuzz about yesterday’s announcement that Yahoo! had formed a strategic partnership with Google. “… We’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob [...] more...

Abney is New VP of US Sales @ Maxifier

Written on
September 13th 2012
Author
AdotasWire

Maxifier, the global leader in inventory revenue management technology, announced this week that Jonas Abney has joined the company as Vice President, US Sales. Abney, who brings more than nine years of experience in the digital media and publishing industries, will be responsible for overseeing and further building the company’s [...] more...

YouTube Presents A Wizzard Channel

Written on
March 25th 2008
Author
Sarah Novotny

ADOTAS – Wizzard Software Corp., owner of Wizzard Media, a large podcasting network, announced today it has signed a content licensing and advertising agreement with YouTube. Wizzard’s new YouTube channel will showcase the best videos from the Wizzard Media Network. Wizzard will have its own brand channel that will enable users [...] more...

Chitika Rolls Out Revenue-Pumping Online Ad Unit

Written on
February 28th 2008
Author
Sarah Novotny

ADOTAS — Online branding and ad company Chitika today unleashed its Related Product Unit, a new online ad unit placed on Web sites to monetize site space that isn’t generating revenue. The RPU recently went through beta testing – the feedback was positive with publishers especially ballyhooing its revenue-boosting potential. Chitika [...] more...

Click Fraud Climbs 16.6% In Q4

Written on
January 31st 2008
Author
Alternative Media

Click Forensics™, Inc. today released industry pay-per-click (PPC) fraud figures for the fourth quarter 2007 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index. Now in its third year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network™, [...] more...

Casual Blogs Are Making More Dough

Written on
December 26th 2007
Author
Sarah Novotny

Casual blogging is becoming more and more lucrative with many only attracting a few thousand readers a day, but making a few thousand dollars a month. The increase has come from various programs such as Google AdSense, which allow sites to take advantage of word specific advertising as well as [...] more...

Click Fraud For Content Networks Reaches 28%

Written on
December 7th 2007
Author
Sarah Novotny

During the third quarter Click Forensics found that one out of four clicks on ads on content networks were fraudulent in its quarterly Click Fraud Index. Click Fraud as a whole increased by less than 1%, however on content networks fraud increased to 28.1%. This is a 10 point growth [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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