google-ads



Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’

Written on
March 14th 2013
Author
Mike Daly

“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce destinations. Google’s announcement validates this view. However mobile user behavior is different from desktop users. Users of mobile sites and apps are ... more...

Google Shopping Goes Mobile

Written on
March 13th 2013
Author
Mike Daly

Google has announced on its blog that its Product Listing Ads are now eligible to appear on smartphones worldwide. The announcement comes on the heels of Google’s recently launched enhanced campaigns, which were designed to help advertisers extend their reach across multiple screens. Google has scheduled a webinar for Thursday, ... more...

Google’s Plan to Kill Groupon Revealed

Written on
February 21st 2013
Author
Larry Kim

Google Offer Extensions are the latest and greatest AdWords advertising extension, enabling advertisers to make some powerful adjustments to their standard-issue Google ads. Offer Extensions integrate offers with search, allowing you to attach a clickable coupon, rebate, or discount offer to any standard Google Search ad. Previously, Google Offer Extensions were ... more...

What’s Behind the New Love Affair Between Ad Agencies and Enterprise Software?

Written on
November 2nd 2012
Author
Malcolm Cowley

According to Gartner, by 2017, CMOs will outpace CIOs on IT spending. This shift at enterprises is significant and something that major ad agencies can’t afford to ignore. In today’s new digital marketing ecosystem, leaders at ad agencies and enterprise software companies have begun to solidify relationships on the back ... more...

Report: Facebook Tests Search Option with Googley Results

Written on
August 20th 2012
Author
Mike Daly

Adweek reported Monday that Facebook is testing out sponsored search ads ala Google, with clients ranging from Disney Interactive, Zynga and other gaming sites to Match.com. The ads appear at or near the top of the user’s search results under a separate “Sponsored” heading. Adweek staffer Tim Peterson, citing an unnamed Facebook flack, reported that ... more...