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‘Like’ It or Not, Email Marketers Need Social Sharing

Written on
August 23rd 2011
Author
Wikus Engelbrecht

GRAPHICMAIL – It’s puzzling why some email marketers have a disfavorable view of social media, since combining it with the strengths of email marketing can fine-tune just about any communications strategy. As these two mediums tend to attract different age groups and demographics, it hasn’t been a case of “video killed ... more...

Google’s +1 Shows Impressive Pub-Adoption Rate

Written on
July 8th 2011
Author
Gavin Dunaway

ADOTAS – Launched at the end of March, Google’s +1 button — big G’s social endorsement equivalent to a Facebook Like — is already carving out a niche for itself according to research from social-infused SEO platform BrightEdge. Four percent of the top 10,000 sites have added a +1 button to ... more...